We’ve been talking A LOT about getting back to basics. Talking to customers. Audience research. How to differentiate yourself from the competition. So it’s always really nice to talk to someone who just gets it--such as today’s guest Phoebe Noce who’s the director of marketing over at FreightFriend. Connect with Phoebe Noce on Read More
Listen to this Success Story episode where Claudia Garbutt talks about how almost dying helped her to realize the big gap between outer success and achievement on the one side and inner peace, happiness & fulfillment on the other side, that so many overachievers fall into. MORE: https://creatingabrand.com/143
We’ve talked about the importance of research and knowing your customer’s pain points. Yet some companies, especially 3PLs, don’t see the value in marketing because they feel like “everyone is just selling the same thing we are.”Well in a new 3PL study just released, we’ve got some key findings that will Read More
Do you consider yourself to be an entrepreneur with killer instinct and mental toughness? Most of us would not describe ourselves this way but today’s guest says that these two elements, accompanied with a compelling ‘why,’ is what it takes to develop an intentional mindset and succeed in life and Read More
In this Success Story episode, Jamie Silva explains from a personal experience why and how putting yourself into positions where you have no choice can end up being exactly what you need to succeed and bring yourself into the next positive season of your life and work.MORE: https://creatingabrand.com/131
You’ve likely seen all the cargo ships waiting to unload off the Port of LA but have you wondered what life is like onboard those ships? Gabby Salazar has amassed thousands and thousands of followers on Tiktok simply by showing what her life has been like since becoming a merchant mariner Read More
Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play.Different from other marketing roles, the person in charge of ops should ideally Read More
When you think about excelling in life and business, does your mind automatically drift toward needing to do more work? For most people, they think to get more out of life and business, it requires more from you – But the opposite is, in fact, true. You get more out Read More
Sarah Barnes-Humphrey has been covering the supply chain industry for the better part of the last decade by hosting Let’s Talk Supply Chain and several other shows She's also been working in the industry her entire life in addition to the content game so it was an honor to finally get Read More
In this episode, we learn how to use humor from a legendary leader - none other than Abraham Lincoln. Why is that so important for today's leaders? A Robert Half International survey found that 91% of executives believe a sense of humor is important for career advancement, while 84% feel Read More
In a previous episode, I spent some time talking about the AI tools that are in marketing but what about AI in freight? If you’re been curious about a different kind of technology entering the freight space, then today’s guest, Lindsay Watt, is sure to pique your interest. He’s the head of Read More
When you think about your current and prior work performance, would you consider yourself to be a key player in the organization? If you’re working for yourself in a startup and you’re the only player, ask yourself the question this way, would you hire someone with your same work ethic? Read More
As a former sports broadcaster, one thing has always rung true for me; I love game day. LOVE IT. It’s a chance to see my football family. Dress up in my team’s gear. Tailgate with my dad and best friends, and then hope by a 1 pm kickoff that God doesn’t Read More
If 2020 was the year people became aware of the toilet paper supply chain, 2021's Christmas is when folks are going to be HIGHLY upset when the gifts they order won’t arrive on time. Why is this all happening and what can be done to fix the global supply chain mess? Read More
At 22 years old, Brandon Hakim learned the most important lesson of his life. He needed to fire someone and didn't know-how. He read a book, used what it said, and got the person to quit and thank him for the opportunity. Here's what he learned from the experience (and Read More
Many creatives have felt rather safe from the robot apocalypse that has already affected so many other industries. But with new artificial intelligence tools creeping their way into the creative arts market, soon it may be difficult to tell the difference between humans and robots when it comes to audio, video, Read More
Today’s guest is Forrest Dumbrow—he’s the founder over at Solve Sales and has been in digital marketing for *17 years* With that many years of experience, you can bet he has some “learn from my mistakes” energy. Especially when it comes to a step that’s often overlooked like establishing a proper Read More
If I were to ask you about how you spend and steward your day, would you say that you’re making the most of every minute of it? Most of us would admit to not spending every minute of our day the way we should. I’ve often been guilty of spending Read More
When any new product or event hits the scene, you typically see content and ads centered around “register for my event” or “reasons to attend X event” but i’ve noticed a more creative approach to enticing users to your conference is by previewing the subject matter experts before visitors make Read More
In this episode, Pete Mohr, owner of Simplifying Entrepreneurship and creator of the Simplifying Entrepreneurship podcast, outlines what it means to have a turnkey business. Running a business shouldn't be a mystery, and Pete outlines his story of what it was like to be overworked and overwhelmed before putting in Read More
