As real estate investors, we should be aware that having a unique relationship with our past, present, and future clients along with a stellar service is what enables us to exceed our customers' expectations and be differentiated in the industry. In this week’s episode, our amazing Realtor®, Nikki-Lyn Holm shares her journey getting into real estate and how she was able to succeed in this business. Pay close attention because she will be sharing her three keys to success. Nikki went on to study communication in college at St. Petersburg College, and later worked in the airline industry for over a decade. She has been a resident of St. Johns County for over 14 years and has never looked back. The people, weather, and overall charm that North Florida has to offer have provided a great place for her family and her to plant deep roots.

Let’s dive in!

[00:01 - 15:01] Opening Segment

  • Nikki shares a little bit of her background and story
    • Being born and raised in Standford
    • Her experience working in a call center and being an account manager
    • When she realized she was ready to get into real estate 

[15:02 - 30:08]  Top Producer, Influencer, and Mom

 

  • What led Nikki to the first brokerage

 

    • The benefits of working with small and big brokerages
  • Nikki’s journey in creating The Coastal Home Group
    • How the team came up with the “we are here to serve 24/7” concept
    • Everyone has a common need for each other
  • Learnings Nikki instills in her agents from previous training
  • How education in real estate plays a role in Nikki’s success

[30:09 - 47:47]   There’s Always so Much to Learn in the Real Estate Industry

  • Challenges Nikki faced when starting to do real estate
  • Foundational things Nikki has learned from being a realtor
    • The importance of having systems tracking your leads and transactions
  • When Nikki realized it was time to hire more people
  • Nikki’s three keys to success
    • Embrace the failing forward, fortune isn’t the follow-up, more people get more done

[47:48 - 57:08] Closing Segment

 

  • Nikki’s experience with a marketing company that supports real estate

Connect with Nikki through LinkedIn, Facebook, and Instagram. Check out The Coastal Home Group. A home changes everything!

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Resources Mentioned:

Tweetable Quotes:

“To the newer agent, I’d just say: you have to be ready to put in the time.” -  Nikki-Lyn Holm

“You have to embrace the going live and being okay with messing up.” - Nikki-Lyn Holm

“Knowledge is power, but what matters is who you know.”  Nikki-Lyn Holm