Being a successful real estate agent requires full-time dedication. Or, at least, that’s what most of us are brought to believe, but Jordan Hooten has proven that an agent can diversify and be successful at multiple enterprises. 

 

Jordan Hooten is a political science major from Florida who, after working at corporate America for several years, discovered that his real passion was entrepreneurship. He became a real estate agent motivated by his mother, and, after quickly succeeding, he grew to pursue other business ventures, including franchise coffee shops and real estate investing.

 

Join us in this unique episode to learn how to diversify your skills as a real estate agent.

 

[00:00 - 13:28] Jordan Hooten’s Journey From Political Scientist to Top Realtor

• Jordan Hooten is a PoliSci major from Florida State University who has become a successful entrepreneur and real estate agent.

• He is now diversifying himself, investing in a coffee shop franchise and having multiple real estate investments. 

• He chose PoliSci as his major because it fit some of his strengths, like giving presentations and writing papers, but working for the government didn’t satisfy him, as it didn’t offer any independence. 

• First job few jobs were high-stress and demanding, but that taught him to leveraged structure from corporate America into real estate.

 

[13:28 - 26:43] Making the Leap to Real Estate: Advice for New Agents

• Jordan had an entrepreneurial mindset and was good with numbers, leading him to start real estate on the side. Within 4 months of working part-time, he made what his regular salary made him in a year.

• His first mentor was Sean O'Neil, and moving to J Par was one of the best decisions he ever made

• Jordan jokingly advises people to stay away from real estate because it is highly risky and often punishing, and he wants there to be little competition. 

• He’s currently focused on opening restaurants and diversifying his portfolio. 

 

[26:43 - 40:18] From Real Estate to Restaurants: Exploring New Possibilities

• Jordan recently became associated with Canopy Road Cafe and is helping them open the first franchisees of Southern Grounds, a chef-driven coffee house with breakfast, lunch, dinner, and alcohol options.

• He focuses on quality food and service, and his experience in real estate helps him know the drill of the business. 

• When entering new businesses, Jordan advises people to always ask questions, do research, and leverage social media for marketing. 

 

[40:18 - 53:31] Providing Value First: The Key to Long-Term Real Estate Success

• Jordan advises new agents not to be afraid to talk about their real estate business with friends and family when conversations happen organically.

• Education is important in order to learn more to become confident in one’s abilities.

• Provide value first to anyone who may be interested in working with you. Run comps and provide a settlement sheet from a title company to show potential clients their net after closing costs and commissions.

 

[53:31 - 01:05:47] Asking for the Business and Plan Ahead for Your Finances

• Provide value to potential clients by offering services such as MLS search criteria.

• Keep contact information of potential clients in a CRM.

• Jordan talks about building wealth through real estate investments and not just realtor work. 

• It’s important to learn what can go wrong with real estate properties and make connections with people who can help when something goes wrong.

• Understanding that having your own business is better than working for someone else

 

[01:05:47 - 01:12:09] How a Real Estate Trailblazer Adds Value and Succeeds

• Jordan and Tracy discuss the importance of real estate brokerages and how to choose the right one when starting.

• Finding like-minded people around you is important for success.

• Providing great service, being available, and having experience are important assets for agents.

• Knowing how much wiggle room there is based on the first counteroffer is important, as well as collaborating with the agent on the other side of the transaction.

 

Quotes:

 

"Getting your ass kicked is good sometimes.” - Jordan Hooten

 

"Never be afraid to ask for someone's business.” - Jordan Hooten

 

"Provide value first to anyone that even opens the door to potentially working with them. That's one thing that I always try to do is provide value first." - Jordan Hooten

 

To contact Jordan Hooten, learn more about his business ventures and make him a part of your network, make sure to visit his LinkedIn page:

 

https://www.linkedin.com/in/jordan-hooten-6ab057198/

 

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