Guest Experts Arik Johnson & Derek Johnson of Aurora WDC, and authors of the captivating book “The Missionary and The Mercenary” join the discussion today to explore the intriguing worlds of business strategy, competitive intelligence, and sustainable growth stemming from the common denominator of DATA.
So much to unpack on these topics!
To make data-driven decisions for your business, GTM strategy, operational efficiencies, profitability and sales and marketing optimization, you need the right ANSWERS to the right QUESTIONS.
How do you know what questions you need to ask and how to guide your customers and prospects to ask the right questions so they choose you over your competitors?
Tune in and find out!
💡 Key takeaways: 💡
🔹 Ask better questions = get better data = effectively leverage competitive intelligence
🔹 Apply the Missionary and Mercenary mindset to build successful teams
🔹 Three-Pronged Strategy: Protect (safeguard existing business), Go Get (acquire new business & opportunities), Grow Get (expand and maximize existing opportunities)
🔹 50/30/20 Revenue Growth Strategy: 50% protecting revenue (covering costs) 30% pursuing opportunities with existing customers 20% seeking new clients and markets
🎙️Resources Shared 🎙️
🔹 “The Missionary & The Mercenary” book by Arik & Derek Johnson https://missionarymercenary.substack.com
🔹 The Chisel Tip perceptions and truth concept https://missionarymercenary.substack.com/p/chapter-2-stochasm
🔹 “Running into the Fog” podcast hosted by Arik & Derek Johnson https://runningintothefog.podbean.com/
Connect with Michelle Page! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepage
https://www.youtube.com/@GoGoGROWPodcast https://www.revenuechasers.com
Connect with Arik & Derek Johnson! Aurora WDC https://aurorawdc.com
Derek Johnson, CEO [email protected] 608-268-3470 https://www.linkedin.com/in/derek-johnson-cfa
Arik Johnson, Founder & Chairman [email protected] 608-630-4242 https://www.linkedin.com/in/arikjohnson
