In this first solo episode of the Creating a Brand podcast, I (Alex Sanfilippo) am going to share my journey toward leaving my corporate 9-5 job after 15 years. I've identified 10 key steps along the way to make the process far easier for others who want to explore full-time Read More

If you’ve been told that it takes 10,000 hours to get ahead in any industry, job, or even entrepreneurial venture, you may have been misled. In today’s episode, I am bringing back James Altucher. If you missed last week’s episode, I encourage you to go back and listen to it. Read More

Have you ever switched job industries? Or decided to create a business in an industry that you’re unfamiliar with? Getting started can be daunting as you know very little about what you’re getting into. Many people will tell you that it is going to take years to understand the ropes Read More

Do you ever struggle to stay motivated to get the job done? Or does your business direction seem to be unspecific at times? Today’s guest is Don Markland. Don is a business coach and the author of The 4Cs of Accountability. Don tells us that the missing piece of the Read More

For many new organizations and entrepreneurs, marketing ends up turning into a time-wasting mess. In today’s episode, I am bringing back a friend of the podcast, Scott Miller. Scott served the Franklin Covey group as their CMO for many years, and he is also the author of multiple best-selling books, Read More

In order to grow a successful business, it takes a healthy team working together to achieve a unified mission. But, most small businesses struggle to pass a certain point of growth, due to the inability to retain talent. Today, I am talking with Adrian Gostick. Adrian is the author of Read More

 When thinking about experiencing oversized results in business, most of us believe that we need to have a big creative or innovative idea. But history show’s us that this isn’t the case. In fact, it’s small everyday innovations that drive oversized long-term results. In this episode, I am talking with Read More

 Do you ever feel like you’re excelling at work but failing in your personal life? We all know this, but often seem to forget it, Life is about more than just work. But it takes a conscious effort to experience some form of balance along the way. In this episode, Read More

How do you measure success for your life and business? Many of us, myself included, get fixated on what other people tell us are the proper metrics for success, but I’ve learned this is often misleading. In today’s episode, I am talking with a mentor of mine, Tom Rossi. Tom Read More

The number one thing that holds people back in life is fear. I’ve watched it happen time and time again with entrepreneurs, they begin seeing success but are afraid to leave the comfort of the 9-5 job or others never even launch their dream business because of fear of what Read More

According to Harvard Business, more than 75% of startups fail. To help ensure this doesn't happen to us, today’s guest is Tom Eisenmann. Tom has been a Harvard Business School professor for the past 24 years. During this time Tom has guided over 1,000 Harvard Business students and alumni as Read More

Have you intentionally created your business’s avatar? By defining and knowing this single most ideal customer, you’re positioning yourself for uncommon success in your entrepreneurial journey. In this episode, I’m talking to the podcasting legend, John Lee Dumas. He’s the host of Entrepreneurs on Fire and he’s also the author Read More

 While you’re networking or meeting with a business contact or friend, are you more focused on what you can get from the person you’re talking to, or are you focused on the value that you can add to them? In this episode, I am talking with Jordan Harbinger, host of Read More

Do you constantly feel overwhelmed with busyness or like your energy is being pulled in a hundred different directions? In this episode I am talking with Greg McKeown, he is the author of the book, Essentialism. Today Greg shares a counter-culture solution for overcoming the constant pursuit of more that Read More

 In today’s chaotic world it seems that no one can avoid toxic thoughts, depression, or anxiety. But we shouldn't settle into this mental mess as if it's just our new normal. In this episode, I am interviewing Dr. Caroline Leaf. She is the world’s leading expert in mind-brain connection. Dr. Read More

 Whether you’re applying for a job, trying to land a new client, or even pitching your business to investors, each will require someone to have faith that you will succeed in your endeavors. My question is this: Do you have what it takes for someone to bet on you? In Read More

As entrepreneurs, each of us is unique in the problem we solve and the solution we offer for our customers. However, the majority of us do have one common goal: to become millionaires through our businesses! My guest today is Kent Billingsley. Kent is the CEO of Revenue Growth Company Read More

Every entrepreneur is at the very least curious to learn more about how Amazon has accomplished so much over the years. Today’s episode will uncover just that. My guest is Bill Carr. As the prior Vice President of Digital Media for Amazon, Bill launched and managed the company's global digital Read More

 According to Harvard Business Review, studies have shown that 60-70% of organizational change projects fail. This statistic has held true for the last 50 years. My guest is Dr. Michael Canic. He is the president of Making Strategy Happen and the author of the book Ruthless Consistency. Michael says that Read More

 Have you ever thought about selling your business? Even if you’re just getting started, beginning with the end in mind is an important part of the long-term success of your venture. In this episode, I am talking with Michelle Seiler Tucker. She is the author of the book, Exit Rich Read More