Your link in bio is working harder — or not at all — depending on how you set it up. Elizabeth breaks down the strategy behind link-in-bio pages, what to include, what to ditch, and how to turn that single link into a traffic funnel that actually converts.

AI writing tools have arrived, and the small business world is trying to figure out what to do with them. Elizabeth talks about the Clippy comeback moment we're living through, how to use AI tools without losing your voice, and where human-generated content still wins.

Your home office might be costing you more in productivity than it's saving in rent. Elizabeth explores the case for alternative workspaces — coworking spaces, coffee shops, client offices — and how changing where you work can dramatically change how you work.

Startup fatigue doesn't just hit at the beginning — it comes in waves. Elizabeth revisits the topic with fresh eyes and new context, talking about what triggers it after you've been in business for a while and the updated strategies that work when you're no longer a beginner.

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.

Affiliate marketing gets oversold as passive income and underdelivered on as an actual strategy. Elizabeth tells the truth about what affiliate marketing can realistically produce for small business owners and how to build it into your marketing without it becoming another thing that takes over your time

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.

The website platform debate that never ends. Elizabeth lays out the real differences between WordPress and Squarespace for small business owners — not the technical comparison, but the practical one — and makes a clear recommendation based on what she's seen work.

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.

Elizabeth looks at the marketing trends that defined 2022 and what's carrying into 2023 — cutting through the hype to identify what actually matters for small business owners and what you can safely ignore.

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.

Jess Joswick joins Elizabeth to push back on the transactional way most people think about marketing — put in content, get out clients. Jess makes the case for a more human, relationship-driven approach that actually builds something sustainable.

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.

Ads are not a magic solution, and most small business owners who are disappointed in their ad results made the same predictable mistakes. Elizabeth shares the truth about what ads can and can't do, when they make sense, and what you have to have in place before you spend a Read More

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.

Gratitude as a business practice isn't soft — it's strategic. Elizabeth shares a reflection on what she's genuinely thankful for in her business and why cultivating a specific kind of gratitude can shift the way you make decisions, treat clients, and show up every day.

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.

Burnout doesn't announce itself — it creeps up while you're busy being productive. Elizabeth talks about the strategic value of taking a time out: stepping back intentionally so you can come back with clarity, energy, and a plan that actually makes sense.

Looking for more? Visit http://www.getabsolutemarketing.com/free to see the many free resources and access the Free Pro-Tookit.

Branded content is the difference between forgettable posts and a recognizable presence. Elizabeth walks through what branded content actually means for a small business, how to develop it without a creative team, and why consistency in content is your best branding tool.