You know him as “Dooner” and probably have heard his name mentioned in some form or fashion amongst logistics media as a whole. And that’s because he’s been pulling a traditionally “boring” industry into the mainstream with his coverage on one of the top business podcasts in Apple~What the Truck?!?To Read More
I’ve been a podcaster since 2014 but when I launched a new show in November of 2020—I took some very different steps after years of in~the~trenches knowledge. Check out everything I learned and the strategy behind these decisions so it can help you along your podcasting journey. Things You’ll Learn In This Read More
The Attention Economy has always been powered by influencers but with new social media platforms giving the older ones a run for their money, we can start to see how that attention is evolving. In this show, I’m breaking down the latest storylines from the major players, which new sites you Read More
From the seasoned vet to the rookie--we all have experienced some kind of fear when it comes to our creative content. And it's perfectly natural. On this show, Kyle MacNaught of Freight+ and I discuss the top four fears when it comes to creating content and how to push through them. Doing Read More
Eric over at Specialized Logistics is like a lot of 3PLs--they launched a website within the last few years, shot a few videos, and even tried their hand at some social media advertising. But after spending more than $5,000, they honestly didn't see much from any of those efforts. And I Read More
Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to Read More
Kyle Taylor is an on-air talent with the Freightwaves Sonar team but after wanting to try his hand in other content areas, he decided to start a separate podcast. Listen in on my chat with Kyle as we discuss show formats, distributing your content to social media, Linkedin annoyances, whether Read More
The Freightwaves Sales and Marketing Summit was held last week and for the folks that couldn't watch the entire day of content, I'm coming in with some of my biggest takeaways from the day and where you can watch some of my favorite interviews and fireside chats (including the one Read More
Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at Read More
Content marketing is always teaching us new tricks. This is why I wanted to share with you two segments from my recent co-hosting duties on Freightwaves' Put That Coffee Down. We talk about the Barstool Fund that's raising millions of dollars for small businesses and YouTuber Mr. Beast starting (and selling out) Read More
How do you prefer to do lead outreach?Cold calling? Email? Linkedin?On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by the sales teams of 3PLs, carriers, and Read More
Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector. Many of us in the logistics space weren’t born into it--we came into it Read More
In our Freight Marketing Mistakes webinar, I talked about how asking for testimonials is a crucial part of any business. But many carriers aren't proactive about requesting these so there are times when negative reviews seem to come more often than the positive counterpoints. Well, one company hopes to change all Read More
Getting good graphics and video for your brand is tough work--especially in the trucking industry when a lot of the marketing follows the same copy-cat model. But the managing partner of Texas Media Foundry James Crowley is hoping to change that. He knows a little something about this line of Read More
If you wait until everything is perfect, you waited too long. That's the ethos I tried to follow when launching a new training and courses website, Freight School Playbook. A training site that offers educational courses in the marketing and sales space is long overdue for the logistics industry. So Read More
This was my first webinar attempt which occurred during the initial launch week of Freight School Playbook, which you may or may not have noticed, is the presenting sponsor for this show. It’s also my quarantine goal come to life. I’ve always wanted to help other businesses through digital courses and Read More
In the last few months, listeners and podcasters alike have been given a rare glimpse into the business side of big-time podcasters.Between Joe Rogan taking a $100-million dollar licensing deal in his Spotify move to Joe Budden documenting his divorce from the same platform, we're finally starting to learn some Read More
A lot of projects were put on hold during the Covid quarantine. And while the lockdowns forced me to throw my 2020 content plan in the trash--it led to a new opportunity that seems to be evolving daily. Listen to the podcast I recorded to help launch Freight School Playbook--a Read More
TikTok’s rise in popularity isn’t without controversy.Some of that worry has been orchestrated by other big tech jealous of that growthOthers are worried for more geopolitical reasons.But for a lot of creators, like myself, Tiktok has been far and away the most enjoyable app in years.Especially during COVID--where it forced Read More
If you're in business or sales, you've likely experienced an event/conference being outright canceled or turned into a virtual event.And while many of us roll our eyes at the mere thought of attending another Zoom call--the truth is virtual events are here to stay.So how do we make them not Read More
