I’ve been a podcaster since 2014 but when I launched a new show in November of 2020—I took some very different steps after years of in~the~trenches knowledge. Check out everything I learned and the strategy behind these decisions so it can help you along your podcasting journey. Things You’ll Learn In This Read More
Our featured guest Nitika Chopra is an advocate and champion of the chronic illness community. She’s the founder of Chronicon, a media and events company, dedicated to elevating the lives of those living with a chronic illness. You might also know her from her partnerships with companies like Lucky, QVC, Read More
The Attention Economy has always been powered by influencers but with new social media platforms giving the older ones a run for their money, we can start to see how that attention is evolving. In this show, I’m breaking down the latest storylines from the major players, which new sites you Read More
This episode is brought to you in collaboration with the Handmade Seller Magazine. It’s where artists and entrepreneurs can go every month to read inspirational business stories from handmade sellers from around the world, and they can learn tips of the trade and get updated on the latest industry news, Read More
From the seasoned vet to the rookie--we all have experienced some kind of fear when it comes to our creative content. And it's perfectly natural. On this show, Kyle MacNaught of Freight+ and I discuss the top four fears when it comes to creating content and how to push through them. Doing Read More
In this episode I share some of the reasons I have held back from investing in myself and what it’s cost me. For years I was just trying to figure out how to handle or manage my pain so when it came to thinking about anything else it all took Read More
Eric over at Specialized Logistics is like a lot of 3PLs--they launched a website within the last few years, shot a few videos, and even tried their hand at some social media advertising. But after spending more than $5,000, they honestly didn't see much from any of those efforts. And I Read More
I'm so excited about this episode because our guest is Kinsey Streib, a Social Media Marketer based out of Colorado. She shares how you can be authentic, stand out in your business and attract your ideal audience. And she does such an amazing job of doing this.In this conversation she’ll Read More
Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to Read More
I am so excited to have Alicia Chester, founder of Our Southern Gentleman on the show. She is a seamstress, a maker of kids' accessories. She really encourages little boys and just little kids to act and dress like gentlemen and little ladies, and I totally love her vibe! If Read More
Kyle Taylor is an on-air talent with the Freightwaves Sonar team but after wanting to try his hand in other content areas, he decided to start a separate podcast. Listen in on my chat with Kyle as we discuss show formats, distributing your content to social media, Linkedin annoyances, whether Read More
As an introduction to our new collaboration series with The Handmade Seller Magazine, it was totally an absolute must to feature the woman and founder behind the community, Dani. Dani describes herself as always being artsy, crafty, and having a love of the handmade industry. From there she thought, what Read More
I’m going, to be honest, last year was a mix of emotions. Last year I was stretched in every direction. I'm super excited 2020 is gone and then 2021 started off kind of crazy, too. So here’s my State of the Union, if you will, when it comes to what Read More
The Freightwaves Sales and Marketing Summit was held last week and for the folks that couldn't watch the entire day of content, I'm coming in with some of my biggest takeaways from the day and where you can watch some of my favorite interviews and fireside chats (including the one Read More
Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at Read More
Content marketing is always teaching us new tricks. This is why I wanted to share with you two segments from my recent co-hosting duties on Freightwaves' Put That Coffee Down. We talk about the Barstool Fund that's raising millions of dollars for small businesses and YouTuber Mr. Beast starting (and selling out) Read More
How do you prefer to do lead outreach?Cold calling? Email? Linkedin?On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by the sales teams of 3PLs, carriers, and Read More
Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector. Many of us in the logistics space weren’t born into it--we came into it Read More
In our Freight Marketing Mistakes webinar, I talked about how asking for testimonials is a crucial part of any business. But many carriers aren't proactive about requesting these so there are times when negative reviews seem to come more often than the positive counterpoints. Well, one company hopes to change all Read More
Getting good graphics and video for your brand is tough work--especially in the trucking industry when a lot of the marketing follows the same copy-cat model. But the managing partner of Texas Media Foundry James Crowley is hoping to change that. He knows a little something about this line of Read More
