Most podcasters quit because they can’t keep up while working a full-time job. It’s a tough thing to balance both without burning out! But, it doesn’t have to be that way! In this episode, Marc Alcobé Talló shares practical strategies for staying consistent with your podcast without burning out, while Read More
The website platform debate that never ends. Elizabeth lays out the real differences between WordPress and Squarespace for small business owners — not the technical comparison, but the practical one — and makes a clear recommendation based on what she's seen work.
Most podcast guests get it all wrong. They focus on what they’ll say on podcasts instead of who they’re speaking to and how they can serve. To become the best possible guest, you must get this right! In this episode, Shontra Powell shares her guesting framework for showing up to Read More
Elizabeth looks at the marketing trends that defined 2022 and what's carrying into 2023 — cutting through the hype to identify what actually matters for small business owners and what you can safely ignore.
Most podcast guest swaps are lacking true match potential and are more of a quick fix for an episode. This is a problem if you want to keep your podcast valuable for listeners. Thankfully, there’s a framework you can follow to ensure you’re guest swaps are high value! In this Read More
Jess Joswick joins Elizabeth to push back on the transactional way most people think about marketing — put in content, get out clients. Jess makes the case for a more human, relationship-driven approach that actually builds something sustainable.
Most podcast guests treat interviews like one-and-done exposure, then wonder why nothing materialises from it. This is the wrong mindset and a big missed opportunity! In this episode, Jason Barnard shares a simple 10-step generative engine optimization workflow to help hosts and AI search assistants actually recognize and recommend you. Read More
Ads are not a magic solution, and most small business owners who are disappointed in their ad results made the same predictable mistakes. Elizabeth shares the truth about what ads can and can't do, when they make sense, and what you have to have in place before you spend a Read More
You've been posting daily. You're showing up in stories. You're creating reels that disappear into the void. And yet—it's taking more and more content just to be seen, let alone convert followers into paying clients.If you're exhausted by social media and wondering why it's getting harder to turn all that Read More
If your email inbox and direct messages are full of podcast guest requests, you’re not alone. Most podcasters receive hundreds of guest pitches every week! For many of us polite podcasters, saying no can be really difficult. In this episode, Agi Keramidas shares a simple three-filter process to vet guest Read More
Gratitude as a business practice isn't soft — it's strategic. Elizabeth shares a reflection on what she's genuinely thankful for in her business and why cultivating a specific kind of gratitude can shift the way you make decisions, treat clients, and show up every day.
Most podcast hosts and guests feel they must continually create more resources and tools to build their brand. But, there’s a change coming, and that’s no longer reality. The way that people learn has changed forever, and that’s good for podcasters! In this episode, Darrell Vesterfelt and Alex Sanfilippo explain Read More
Burnout doesn't announce itself — it creeps up while you're busy being productive. Elizabeth talks about the strategic value of taking a time out: stepping back intentionally so you can come back with clarity, energy, and a plan that actually makes sense.
Not everyone started this year with "new year, new you" energy. If you're a woman entrepreneur navigating grief—from a loss, a diagnosis, a relationship, or a version of yourself you had to let go—you're probably wondering: can I grieve this AND still show up for my business? Can I hold Read More
Podcast discoverability is changing; old podcast growth tactics are fading, and a new reality is here. Podcast listeners are discovering shows through algorithms! Thankfully, there’s a way to create content that will automatically get recommended to listeners! In this episode, Alex Sanfilippo explains the top-ranking factors that the podcasting algorithm Read More
Branded content is the difference between forgettable posts and a recognizable presence. Elizabeth walks through what branded content actually means for a small business, how to develop it without a creative team, and why consistency in content is your best branding tool.
Most podcasters try to learn everything and end up doing nothing. The pressure to master it all becomes overwhelming and stalls progress. Don't let this be the case for you! In this episode, Alex Sanfilippo and Pat Flynn share how to focus your learning, eliminate noise, and grow by doing Read More
When you compete in someone else's category, you'll always be compared on their terms. Elizabeth explains how to create your own category — positioning so distinct that comparison becomes irrelevant and you become the obvious, only choice.
