Forget traditional podcast marketing – the most viral shows are breaking all the rules and getting massive results.

In this episode, Badr and Blythe discuss game-changing strategies like the Challenge TV alum who built a loyal following by putting his full show behind a paywall and the podcasters turning Reddit’s most dramatic "Am I The Asshole?" posts into social media gold.

From teasing exclusive content to crafting platform-perfect clips, the hosts share how thinking differently about content and distribution can explode your podcast’s growth way faster than old-school marketing tactics.
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