When the search for truth leads us through a labyrinth of facts and fiction, it's the keen eyes of people like Erik Avanier, a seasoned reporter from WJXT News Channel 4, who light the way. Our latest MedEvidence conversation is anything but ordinary, as Dr. Michael Koren, flips the script to uncover the story behind the storyteller. Erik, with a background influenced by his godmother's legacy at Jet Magazine, shares his passage from the world of print to the dynamic arena of television reporting. His insights into localizing national stories are invaluable, particularly our joint ventures during the pandemic that brought crucial, community-specific information to the forefront.

Join us as we share the lessons learned from the front lines of media to how we find the facts in medicine through clinical trials as both investigators looking for the truth.

Recording Date: April 19, 2024

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Music: Storyblocks - Corporate Inspired

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