Luther Cifers began YakAttack with an extensive background in product design coupled with a passion for kayak fishing. Since their launch in January 2009, YakAttack has experienced hyper growth every year. Their innovations have changed the way kayak anglers around the world rig their kayaks. YakAttack's uncompromising commitment to their values, manufacturing in the USA, and producing excellence in everything we do have made them the industry partner of choice for major kayak and accessory manufacturers.

*** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode visit here: Luther Cifers Interview. ***