Bing Howenstein began his career making movies in Los Angeles, where he made feature films for the studios, TV movies for the networks, short films for the festivals, and even wrote some stuff too. All of that experience in creating stories was perfectly suited to telling the story of a brand, so he licensed and brought to the market a product called Backjoy, which grew into a company that makes multiple products that fix the way you sit.
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 *** For Show Notes, Key Points, Contact Info, & Resources Mentioned on this episode visit here: Bing Howenstein Interview. ***
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