Much like going to the gym, your abilities to relate with others and stay top of mind are a muscle you build, and you’re going to need to build it if you want to become a top realtor. Amy Gibbs is here to teach us how to improve those skills in this episode of Real Estate Excellence.
Amy Gibbs is a top-performing realtor at Watson Realty Corp. She began her professional career as a fitness expert, and she built a highly successful business center before entering the world of finances, where she worked as an administrator for a finance company. These jobs allowed her to polish her social skills as well as her administrative know-how, which proved extremely useful as she climbed the ladder in the real estate world.
Tune in to learn about Amy Gibbs's incredible journey and how to train yourself to become a top realtor.
[00:00 - 14:05] Amy Gibbs Shares Her Journey of 18 Years in the Real Estate Industry
• Amy Gibbs is a veteran real estate agent with 18 years of experience in St. Augustine, Florida
• She has a degree from Florida State and worked as a personal trainer and gym manager before transitioning to real estate.
• Amy worked for 8 years at Edward Jones as the Senior Branch Office Administrator, learning about relationships and financials.
• Edward Jones taught her the importance of relationship building and getting out to bring people in.
[07:14 - 20:51] Educating Buyers and Sellers on the Real Estate Journey
• Amy built her credibility by hosting seminars and talking to people in her local area.
• She focused on educating people on financial advice, wills, taxes, insurance, construction etc.
• She succeeded by tailoring relationships with customers based on their needs.
• Creating a pre-listing guide and a buyer’s guide can help agents create value and stand out from others.
[20:51 - 34:30] 18 Years in Real Estate: The Benefits of Having a Solid Foundation
• Amy’s success is built on the foundation of solid relationships and knowledge gained from other experienced agents.
• She chose her first brokerage based on its location, people, and reputation.
• The brokerage provided resources, tools, education, and training to help focus on customers.
• Assumptions can lead to trouble, so due diligence is important.
[34:30 - 48:43] The Importance of Collaboration and Networking in Real Estate
• Amy started her real estate career in 2005 when the market was frenzied, and anyone could get as much money as they wanted.
• She was mentored by Roy Barnes, who was hands-on, took his time, educated buyers/sellers, and set high expectations.
• Collaboration and support between senior and new agents are essential to keep a flowing dynamic in real estate.
[48:43 - 01:02:08] Tips for New Agents to Network and Grow
• Relationships with other agents can be beneficial when it comes to multiple offers on houses.
• It is important to build relationships with agents, even if it is over the phone.
•• As a transaction broker, it is important to present an offer with context and data.
• Create a CRM and set a goal for adding contacts-
• Focus on building genuine relationships with people.
[01:02:08 - 01:15:20] Building Relationships and Finding Success
• Agents should engage in activities with their communities that help them stay top of mind.
• The best brokerage you can join is one that puts customers first and has a relationship-based business philosophy.
• Being willing to learn from others and try new things is key to success in real estate.
[01:15:21 - 01:28:04] How to Become a Trusted Advisor For Your Clients
• Amy gives her advice on how to become a trusted financial advisor for real estate clients:
• Ask questions to people in the industry to build knowledge.
• Get referrals for affiliates from other agents.
• Find out why other agents prefer certain vendors.
• Setting boundaries is important for sustainable business
• Creating an active YouTube channel is a great way to get known by potential customers.
Quotes:
"It's a relationship business. You have to get to know your customers, your clients. Everybody's different, has different needs."- Amy Gibbs
"You need to build yourself and build your reputation and your relationships with your people to be the person that they trust."- Amy Gibbs
“If you want to succeed as a realtor, you need to dig in, educate yourself and start meeting the people that you’ll grow along with. Everything you do is by your own merit.” - Amy Gibbs
Keep in touch with Amy Gibbs, become a part of her business, and make her a part of your network by following her on social media and visiting her business website:
Amy’s business site: https://www.amygibbs.watsonrealtycorp.com
Instagram: https://www.instagram.com/amygibbsrealtor/
Facebook: https://www.facebook.com/AmyGibbsRealtor
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