Time for Sales and Marketing! But who is your customer? Do you know your TAM, your SAM and your ICP? What is their VOC? Do you really KYC? It’s critical in 2024 that you SMYKM.
Confused? Co-hosts Dasha Tyshlek and Michelle Page clear the confusion by engaging in a lively discussion on the next Go Go GROW episode, “Back to the Fundamentals - It’s All About the Customer, But Who Are They?” We help make sense of the acronyms above and identify the Who, What, Where, When and How of scaling your business around the fundamentals - your ideal customers.
We dig into the common misconceptions around the use of personalization in sales and marketing, what makes it effective versus ineffective, and explore ALL the different ‘Who’ questions which must be answered. We detail the implications to consider for Where - physical location, office based vs. remote based, where they purchase or consume your product or service, how all of these factors influence who you can or should target, etc.
Dissecting the What, Why and How are equally thought provoking, so please dive in, consider how the fundamental question of “Who is my customer?” applies to your business, and share your feedback in the comments.
Please enjoy this engaging episode and be sure to post in the comments what topics you want us to explore in future episodes. We adore feedback and interaction!
Don't forget to subscribe to our channel, share us with a friend or colleague who would also find value, and look for information coming soon about joining an upcoming Office Hours.
We appreciate your trust and look forward to providing support, guidance and encouragement on your path from where your business is to where you want your business to be.
Produced By:
Go Go GROW - B2B SMB Scale Up Coaching Podcast
Co-Host Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officer
https://www.linkedin.com/in/dashatyshlek
Co-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leader
https://www.linkedin.com/in/michelleconklepage
References and Resources:
"B2B buyers are more digitally savvy, with 94% conducting online research before purchasing. This shift in buyer behavior means that sales reps must engage with prospects earlier in the buying journey and provide value-driven insights to stand out from the competition." Marketing Charts, https://www.marketingcharts.com/industries/retail-and-e-commerce-47045
"91% of consumers prefer to shop with brands that provide relevant offers and recommendations." Coniq, https://www.coniq.com/en_us/resources/personalize-the-customer-experience/
