Customer Journey Mapping is a tool that helps businesses understand the key decisions, interactions, and expectations their customer goes through in order to make the final decision to buy, or to buy again.
Hosts Michelle and Dasha explain how to use the customer journey map to:
1. In product development.
2. In providing a seamless marketing to sales pipeline.
3. In addressing problems with retention and customer service.
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Produced By:
Go Go GROW - B2B SMB Scale Up Coaching Podcast
Co-Host Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officer
https://www.linkedin.com/in/dashatyshlek
Co-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leader
https://www.linkedin.com/in/michelleconklepage
Resources Mentioned:
3 Vivid Examples of a Customer Journey Map from HeartofTheCustomer: https://heartofthecustomer.com/customer-journey-mapping-examples/
Article from HBR for best practices to ensure the journey is appropriate to your product or service: https://hbr.org/2022/07/what-youre-getting-wrong-about-customer-journeys
