Island gyal, J Latoy was raised in the British Virgin Islands up until her arrival in the United States at the age of 12. With music and a dream in her heart, Atlanta Ga became her second home and at the age of 14, J Latoy made herself very acquainted with music studios and performance opportunities. She performed on stages to include: In Atlanta, GA, Sweet Auburn Music Festival, McDonald’s 365 Black Expo, 2020 Leading Women's Awards (supporting HIV activists), and RBG festival, and internationally at the British Virgin Islands 'One Love Music Fest, just to name a few.

J Latoy released her debut EP “Sides to Love”, which touches on 3 facets of love: relationship, spiritual, and self-love. Her first single, “Feels So Right” expresses the euphoric feeling of being in love. With her captivating and tender melodies, and warm and soothing harmonies. It’s difficult for the love experience to be missed. Her music bounds to make you think of or create a special someone. The music video continues the euphoric feel and shows an authentic expression of genuine, everlasting love.