WEBVTT
00:00:11.406 --> 00:00:14.346
You're listening to bourbon beards and
00:00:14.346 --> 00:00:17.806
velveteers the podcast where whiskey cigars
00:00:17.806 --> 00:00:20.966
and beard products aren't just a hobby they're a
00:00:20.966 --> 00:00:23.906
lifestyle hosted by adam paul and
00:00:23.906 --> 00:00:30.326
jerry three guys with real experience full beards and even fuller glasses each
00:00:30.326 --> 00:00:35.626
episode serves up thoughtful tastings laid-back cigar talk and honest takes
00:00:35.626 --> 00:00:41.186
on beard gear and beyond from top shelf pours to everyday essentials.
00:00:41.366 --> 00:00:46.046
This is the place where conversations flow as smooth as the whiskey.
00:00:46.406 --> 00:00:50.786
So, pour a glass, light one up, and enjoy the ride.
00:00:51.026 --> 00:00:54.586
This is Bourbon, Beards, and Belvederes.
00:01:07.566 --> 00:01:11.566
Welcome to Bourbon, Beards, and Belvederes. I'm Adam. And I'm Paul. And I'm Jerry.
00:01:12.046 --> 00:01:17.766
And today we've got two awesome guests with us. We've got Mark and Mason from Bearded That Is All.
00:01:18.736 --> 00:01:22.096
We want to hear their story and all that good stuff. We'll get to that in a
00:01:22.096 --> 00:01:23.536
minute. How are you fellas doing today?
00:01:24.296 --> 00:01:27.896
Doing great. Doing well. Thanks for having us on. We appreciate it.
00:01:28.556 --> 00:01:32.036
Mark is a veteran of the Army, I believe.
00:01:32.456 --> 00:01:35.256
It's the Air Force. Air Force. Yeah, I see that on the pass now.
00:01:35.396 --> 00:01:39.316
I'm looking at it. I should have looked before I spoke. Yeah. I agree.
00:01:39.896 --> 00:01:46.096
Looks like you enlisted in 1988 and then again in 2008. Is that correct?
00:01:46.456 --> 00:01:48.336
That is right. Yeah, that's right.
00:01:49.356 --> 00:01:59.276
I enlisted, did my first six and I got out and then after 2001 area,
00:01:59.736 --> 00:02:02.116
you know, I started, it started hitting me.
00:02:02.176 --> 00:02:06.936
I needed to get back in after 9-11 and stuff and finally drug my feet long enough
00:02:06.936 --> 00:02:12.476
and I just decided to go back and I had enough time to get in and still make
00:02:12.476 --> 00:02:16.276
a difference and get the time in. So that's what I did.
00:02:16.596 --> 00:02:22.516
We certainly appreciate that. We're big supporters of the military and veterans
00:02:22.516 --> 00:02:25.896
and everything that comes along with that here on this show.
00:02:26.016 --> 00:02:31.656
I've got a buddy that he didn't enlist in 2001. He enlisted in 2002 in the Air
00:02:31.656 --> 00:02:36.376
Force, and he just retired as a master sergeant. He's still in Japan.
00:02:36.956 --> 00:02:43.036
He was in Japan. He went to Korea and a couple other places, then in Florida.
00:02:43.176 --> 00:02:46.916
Then when it came time for his last enlistment, they gave him the option to
00:02:46.916 --> 00:02:49.016
choose. and his wife is from Japan.
00:02:49.616 --> 00:02:55.496
So they went back to Japan. And when he retired, he stayed there and just trying
00:02:55.496 --> 00:02:59.236
to find the money to go visit the guy because he's posting pictures on Facebook
00:02:59.236 --> 00:03:02.116
all the time and it looks absolutely beautiful.
00:03:02.476 --> 00:03:05.936
Right, right. You know, so I'd like to go up there and check that out.
00:03:06.056 --> 00:03:10.716
We've been friends since like third or fourth grade. So it'd be good to meet
00:03:10.716 --> 00:03:15.516
his family and see where he lives and all that good stuff. Just got to get the money together, so...
00:03:16.531 --> 00:03:21.931
So, yeah, you served in Iraq or, I'm sorry, Afghanistan and Qatar?
00:03:22.911 --> 00:03:26.691
Afghanistan and my last appointment was Qatar, yes. Okay.
00:03:27.351 --> 00:03:30.951
What about your first go-round when you enlisted in 88?
00:03:31.711 --> 00:03:36.691
Can you tell us about that? 88, I didn't do, I was a fuel systems technician,
00:03:36.991 --> 00:03:39.231
fuel systems mechanic on F-16s.
00:03:39.611 --> 00:03:43.991
And we didn't deploy at all during that time.
00:03:44.831 --> 00:03:49.491
So most of my time has been here in Arkansas, National Guard.
00:03:50.151 --> 00:03:57.391
And then, like I said, after 9-11, I got back in. In 2008, I deployed to Afghanistan.
00:03:58.471 --> 00:04:03.271
And then, again, later in 2016, I went to Qatar.
00:04:03.791 --> 00:04:09.031
And that was my last one before medical things came on me.
00:04:09.131 --> 00:04:15.491
And I ended up, when my enlistment was up, going ahead and getting out medically. at that time with,
00:04:16.504 --> 00:04:21.304
That would be my, like I said, I was a fuel system mechanic for the first part
00:04:21.304 --> 00:04:22.644
of my career in Afghanistan.
00:04:22.664 --> 00:04:27.204
After I got back from Afghanistan, they transitioned our base,
00:04:27.204 --> 00:04:31.824
went to drones, and we lost our mechanic area.
00:04:32.424 --> 00:04:36.884
And so we went to, I had to find another field, and I became a chaplain assistant.
00:04:37.104 --> 00:04:41.104
I don't know if y'all are familiar with any of that, but chaplains can't carry
00:04:41.104 --> 00:04:47.264
firearms or any of that nature. So we're there to make sure they can do what
00:04:47.264 --> 00:04:50.784
they need to do, and of that nature.
00:04:50.884 --> 00:04:54.804
And that's how I wound up my career in the military doing that.
00:04:55.704 --> 00:04:59.064
Okay. I did not know that chaplains weren't allowed to carry firearms.
00:04:59.424 --> 00:05:02.384
They're not allowed to carry firearms, no.
00:05:03.584 --> 00:05:06.284
That's weird. Are they not still a target out in the field?
00:05:08.044 --> 00:05:12.444
Well, they don't like to say, I mean, they could be a target.
00:05:12.844 --> 00:05:17.324
That's why, I mean, they have people that like a chaplain assistant are there
00:05:17.324 --> 00:05:18.684
with them with a firearm.
00:05:19.224 --> 00:05:23.824
Okay. So I don't know that that's always good, but that's what,
00:05:23.944 --> 00:05:25.544
that was just, that's part of that job.
00:05:25.704 --> 00:05:31.984
So, when you re-enlisted, how old were you in 2008? I was old. Yeah, I was.
00:05:35.967 --> 00:05:39.667
I was around 40 at the time, I think.
00:05:40.007 --> 00:05:44.387
Okay. I was out 14. I served six years, and I was out 14 years.
00:05:44.527 --> 00:05:47.247
And I said, you know, I went and talked to them, and they said,
00:05:47.467 --> 00:05:50.707
you know, as long as you can get your 20 in before you're 60.
00:05:51.247 --> 00:05:56.507
And I could, so I was around 40-ish when I got back in.
00:05:57.547 --> 00:05:58.767
The only reason I asked.
00:06:00.007 --> 00:06:02.447
Go ahead. No, go ahead. I'm sorry. I didn't mean to interrupt.
00:06:02.927 --> 00:06:07.747
No, I was just saying that I was, that's the reason I got back. I was able to get back in.
00:06:07.927 --> 00:06:10.507
I could get my, get my 20 in before I was 60.
00:06:11.187 --> 00:06:15.467
And so go ahead with your question. Yeah. The only reason I asked is because
00:06:15.467 --> 00:06:22.227
I just, I saw the other day that the army raised their enlistment age to 42 here recently. Really?
00:06:23.167 --> 00:06:28.627
And I'd said something to my wife about it. And she kindly reminded me that I'm epileptic.
00:06:29.267 --> 00:06:33.167
So, uh, you know, I'm 42 for another couple of months, you know,
00:06:33.327 --> 00:06:36.987
I was never able to serve for that reason.
00:06:38.167 --> 00:06:42.767
Yeah. That, uh, they're, uh, they're changing a lot of stuff to get people to
00:06:42.767 --> 00:06:44.627
get, get people in, I guess.
00:06:44.767 --> 00:06:48.407
But yeah, 40, like I said, at that point, as long as you can get 20 in before
00:06:48.407 --> 00:06:51.927
you're 60, I think used to be the standard. Yeah.
00:06:52.612 --> 00:06:58.812
Gotcha, gotcha. Okay, so from what I understand, looking at the website,
00:06:59.012 --> 00:07:03.592
it looks like Mason is the brains, as it were, behind your brand.
00:07:04.172 --> 00:07:05.652
He's definitely the brains.
00:07:07.732 --> 00:07:13.052
So I'm looking at this picture here. Mason, I'm guessing that's you on the motorcycle,
00:07:13.112 --> 00:07:15.712
right? Or is that Mark? That would be him.
00:07:16.312 --> 00:07:20.392
Okay, so Mark, I've got that exact same shirt that sucks to be you,
00:07:20.392 --> 00:07:25.672
shirt that you're wearing in that in that picture there oh yeah yeah so yeah
00:07:25.672 --> 00:07:30.192
let's let's talk about your brand and how you guys i mean obviously mark likes
00:07:30.192 --> 00:07:33.792
his beard mason likes his beard tell us a little bit how that all you know the
00:07:33.792 --> 00:07:35.472
genesis of that how that came to be.
00:07:36.472 --> 00:07:43.612
You want me to start off with that well i i just uh really basically i grew
00:07:43.612 --> 00:07:50.052
up in a home and a school where I couldn't grow hair long and I couldn't grow a beard.
00:07:50.292 --> 00:07:55.892
And, uh, so when I went to, I went to my, my, I went to a private Christian
00:07:55.892 --> 00:07:56.992
school when I was younger.
00:07:57.032 --> 00:07:59.912
And so I had to have a haircut and all that stuff.
00:08:00.252 --> 00:08:05.612
And so then I joined the military and obviously you have to have your haircut and you can't grow.
00:08:06.192 --> 00:08:09.852
In those days you really couldn't grow beards and it was hard to get a waiver,
00:08:10.012 --> 00:08:12.092
but the things have changed a little bit.
00:08:12.092 --> 00:08:14.812
So, but I had to stay shaved, clean
00:08:14.812 --> 00:08:17.952
cut and all of that and so but by
00:08:17.952 --> 00:08:21.292
the time I got out I didn't have any hair on my head so I
00:08:21.292 --> 00:08:25.492
couldn't grow long hair and I've always wanted to grow a beard and grow a long
00:08:25.492 --> 00:08:30.512
beard I've had facial hair but I never could get past a stage in my beard where
00:08:30.512 --> 00:08:37.092
it was itchy and driving me insane and so I started looking around looking around
00:08:37.092 --> 00:08:40.012
to see what I could find to help with that and I was.
00:08:40.874 --> 00:08:44.034
Found some folks on YouTube and ran across Dan C.
00:08:44.214 --> 00:08:50.174
Bearded and all the, and given, you know, using oil and things for the itch.
00:08:50.414 --> 00:08:55.274
And so I was looking, I found some Viking Revolution on Amazon.
00:08:55.274 --> 00:09:00.394
I started out with that and, and I started messing with that and that, that helped me.
00:09:00.494 --> 00:09:04.454
I'm not going to say bad things about it because it did help me get through
00:09:04.454 --> 00:09:10.054
that area that I couldn't get through, and I just started tampering with it myself.
00:09:11.474 --> 00:09:16.094
And Mason came in, and he was working at the bank at that time,
00:09:16.114 --> 00:09:20.794
so he couldn't grow long facial hair, but he had a beard, and we were discussing
00:09:20.794 --> 00:09:22.994
it one day, and I think we have,
00:09:23.154 --> 00:09:27.834
you know, we've got a video on our website that kind of explains the story a little bit,
00:09:28.314 --> 00:09:31.834
but I started as a hobby just messing around, making my own oil,
00:09:31.834 --> 00:09:38.674
And then he came in with the brains, and we started figuring this thing out.
00:09:38.794 --> 00:09:42.394
And you want to kick in with that, you can take off from there.
00:09:42.474 --> 00:09:43.594
That's kind of where it started.
00:09:44.034 --> 00:09:48.034
And then he came in. So this was originally spelled?
00:09:49.210 --> 00:09:55.990
I've kind of always had some sort of facial hair or beard. I would grow it and shave it. Never.
00:09:56.990 --> 00:10:01.210
But as he started getting invested in this beard oil and stuff,
00:10:01.210 --> 00:10:04.310
I tried it too. And I ended up keeping the beard.
00:10:04.830 --> 00:10:11.270
But as he was getting into this, he's had his Mark Rides YouTube channel for years.
00:10:12.410 --> 00:10:19.170
I saw a way to kind of make this a continuation of Mark Brides as he's able
00:10:19.170 --> 00:10:21.670
to not ride as much as he'd like.
00:10:21.910 --> 00:10:26.790
So we took the that is all from that and put it in third company.
00:10:27.570 --> 00:10:33.290
That was the goal there to kind of continue the Mark Brides, another branch of it.
00:10:34.290 --> 00:10:39.050
And it took some time. I had no idea what I was getting into.
00:10:39.050 --> 00:10:46.630
But as we decided to do this, you know, numbers and we really deep dived into
00:10:46.630 --> 00:10:49.610
it, there was a lot of R&D phase.
00:10:49.850 --> 00:10:56.750
I mean, we were in R&D for probably close to a year before anyone even heard of bearded that is all.
00:10:58.230 --> 00:11:03.030
We have our standards of what we put out.
00:11:03.550 --> 00:11:06.830
Yeah. and there's a lot of regulations that people a
00:11:06.830 --> 00:11:12.570
lot of people don't know about in in making the legalities of it all and making
00:11:12.570 --> 00:11:16.930
sure that you're not roasting somebody's face with what they put on it and things
00:11:16.930 --> 00:11:21.570
of that nature and so that's where he came in he could delve into that way more
00:11:21.570 --> 00:11:25.830
than i could and some of those pdfs are like 200 pages.
00:11:27.677 --> 00:11:31.837
And I would sit there on my lunch here at work and I would just read through them, take notes.
00:11:32.437 --> 00:11:36.877
I thought I had a very, very good idea how to interpret it.
00:11:37.297 --> 00:11:44.177
But I wanted to be 100% sure before we gave anyone anything to put on their face.
00:11:44.477 --> 00:11:52.337
So we eventually danced here to work with him a little bit to make you the B.
00:11:53.277 --> 00:11:57.137
And so that's kind of how it came to be. Other than that,
00:11:57.157 --> 00:12:02.137
it was just an opportunity for me as a father to work with my son and do some
00:12:02.137 --> 00:12:07.757
things together and grow something together and to give back to something that
00:12:07.757 --> 00:12:12.257
in my YouTube channel at some point,
00:12:12.477 --> 00:12:18.297
the whole goal of all of it was to donate and to give back to veterans and especially
00:12:18.297 --> 00:12:20.217
to help with veteran suicide.
00:12:20.857 --> 00:12:25.577
As you know there's a there's a lot of that and and if you've been in the military,
00:12:26.297 --> 00:12:29.577
it's affected you one way or another you know somebody or
00:12:29.577 --> 00:12:32.597
you've dealt with it and so that was important to
00:12:32.597 --> 00:12:39.117
me and it became important to to mason as well but that that's really sure making
00:12:39.117 --> 00:12:44.297
the beard old and all is is is fun and good and we're like hoping to grow and
00:12:44.297 --> 00:12:48.317
and make it profitable and all of that but the real mission of this thing is
00:12:48.317 --> 00:12:51.317
really to give back to veterans and to give back to the community.
00:12:52.317 --> 00:12:59.077
Awesome. What's your favorite veterans charity? We are doing Mission 22 is who we're donating to now.
00:12:59.297 --> 00:13:03.837
I think we have to apply with them annually, probably.
00:13:04.237 --> 00:13:08.177
And so that's coming up. But that's, there's Mission 22. There's,
00:13:08.277 --> 00:13:10.337
I'm going to be looking at Tunnels to Tower.
00:13:10.737 --> 00:13:13.817
That's another one I would at some point like to get involved in.
00:13:14.157 --> 00:13:17.297
Right now we are partnered with Mission 22.
00:13:19.674 --> 00:13:23.154
See a lot of advertisement for tunnels and towers.
00:13:23.974 --> 00:13:29.474
At least I do, but that'll, that'll tell you what channel my TV stays on fairly
00:13:29.474 --> 00:13:33.134
often. That's definitely hot news. Right, right. I get you.
00:13:34.494 --> 00:13:38.874
But yeah, those are, those are great. And, you know, we're always looking for
00:13:38.874 --> 00:13:43.894
pretty much any veterans charity with, you know, any reputable veterans charity.
00:13:44.034 --> 00:13:48.014
I understand there are some out there that are, you know, giving pennies on
00:13:48.014 --> 00:13:52.494
the dollar for what they could give and paying their CEOs more money than they
00:13:52.494 --> 00:13:54.514
should. And some of them are just flat-out scams.
00:13:55.534 --> 00:14:00.774
And so anytime we've got somebody on that has a charity that they like to work
00:14:00.774 --> 00:14:05.554
with, we like to hear about it because that way we can be sure to put that out
00:14:05.554 --> 00:14:08.514
to any audience that might be listening to us,
00:14:08.934 --> 00:14:11.394
whether it's one person or, you know,
00:14:12.014 --> 00:14:16.254
30,000 or whatever the number may be, which I can guarantee it's not 30,000 people listening to us.
00:14:16.254 --> 00:14:20.574
But still, we can at least get that information out to, if one person hears
00:14:20.574 --> 00:14:24.234
it, you know, they can tell others and that's, you know, that's good enough for us.
00:14:24.414 --> 00:14:29.334
So I always want to hear about that. So, yeah. So I'm sure that Jerry's got
00:14:29.334 --> 00:14:31.494
a whole list of questions he usually does.
00:14:32.054 --> 00:14:35.494
So I'm going to hand it off to him and we're going to hear what he's got to say.
00:14:36.754 --> 00:14:42.014
So start out, how is it working as a father, son and daughter,
00:14:42.254 --> 00:14:44.454
sister duo or trio, I guess?
00:14:45.194 --> 00:14:46.734
You tell them how it is working with me.
00:14:49.674 --> 00:14:57.114
Overall, it's great. He and I definitely have different skill sets,
00:14:57.114 --> 00:15:00.974
and we both can be short-tempered at times.
00:15:01.294 --> 00:15:04.374
Sometimes when we're getting upset about something, neither of us will kind
00:15:04.374 --> 00:15:09.294
of communicate what is upsetting us, and we just keep working through it.
00:15:10.708 --> 00:15:14.368
That's not exactly common, but other than that, it's great.
00:15:14.508 --> 00:15:18.868
We get to spend a lot of time together, especially during that R&D phase.
00:15:19.028 --> 00:15:23.688
I mean, it took months before we had a butter that we could even call butter.
00:15:24.668 --> 00:15:28.248
Yeah, it's good working with your son.
00:15:28.428 --> 00:15:35.648
It can be because I'm old school and I don't understand all the things that
00:15:35.648 --> 00:15:39.008
he knows and knows how to do technology-wise.
00:15:39.008 --> 00:15:44.808
And diving into that thing like he does, but it is good.
00:15:45.248 --> 00:15:48.388
Mari, our third party, keeps us in line.
00:15:48.608 --> 00:15:54.208
She's my daughter. She's my youngest, and she keeps us in line. She's really the boss.
00:15:54.408 --> 00:15:59.088
When things get a little tension, she'll come in and correct things very quickly.
00:15:59.168 --> 00:16:03.908
When I say she's young, she's 25 years old, so she's not that young,
00:16:04.088 --> 00:16:06.768
but she'll take care of it. But it's been great.
00:16:07.148 --> 00:16:15.788
You know, as a father, you know, I want to do something with him and with her as a family.
00:16:16.108 --> 00:16:22.548
And for me to leave them something, hopefully, and enjoy making memories together doing this.
00:16:22.768 --> 00:16:27.608
So we really don't get that mad at each other all that often.
00:16:28.008 --> 00:16:31.768
Every now and then, I don't understand what he's doing. and I think it should
00:16:31.768 --> 00:16:36.028
be done a certain way, but we can clear those things up pretty quickly.
00:16:36.208 --> 00:16:42.468
But I would recommend, for the most part, for me, to do something with your
00:16:42.468 --> 00:16:46.188
kids and to make memories with them.
00:16:46.368 --> 00:16:51.268
I think the best way to describe it is probably chaotic in a good way.
00:16:52.208 --> 00:16:56.288
You see all the reels and stuff on Instagram and Facebook.
00:16:57.048 --> 00:17:01.468
You don't even know the behind the scenes of getting to the one that actually makes it to the end.
00:17:03.974 --> 00:17:08.094
So, you guys started July of last year, right? Officially?
00:17:09.194 --> 00:17:15.454
Officially. So, how has the first, what has it been, nine months, ten months?
00:17:15.714 --> 00:17:21.514
How the first almost year, how's that been so far? Well, it's been good.
00:17:22.034 --> 00:17:29.774
Opening up a new business, especially when you have full-time jobs on the outside, is tough at times.
00:17:29.774 --> 00:17:36.574
And then throw in the fact that I also had neck surgery and back surgery in
00:17:36.574 --> 00:17:43.454
July and in September. So I was down for until I got released in January.
00:17:44.194 --> 00:17:47.594
So it's been kind of, it's been on him for a few months.
00:17:47.594 --> 00:17:52.814
I was able to do some things, but throwing that, it made it a little slower, but it has been great.
00:17:52.814 --> 00:17:59.494
I mean, it's, it's, I think we have intentionally kept it a little low key in
00:17:59.494 --> 00:18:03.174
ways because in, you know, we're talking with Dan, you know,
00:18:03.454 --> 00:18:08.474
you could get overwhelmed when you're, when it's just, it looks good on the surface.
00:18:08.834 --> 00:18:13.614
It's just us two that are making the oil and, and, and, and our daughter that's
00:18:13.614 --> 00:18:17.574
here with us to keep us in line and to do things.
00:18:18.874 --> 00:18:23.134
So you don't want to get overwhelmed. He had explained to us that he had had
00:18:23.134 --> 00:18:28.954
somebody that he had, you know, did a review for them and then they became overwhelmed, you know,
00:18:29.894 --> 00:18:35.414
which was great in ways, but it can hurt you and discourage you.
00:18:35.414 --> 00:18:42.014
So I would say that we have it, you know, where we want it as far as all the,
00:18:42.154 --> 00:18:48.974
with me being down with the surgeries and everything, but we're looking to grow even more this year.
00:18:49.254 --> 00:18:54.354
And we have started that and Mason has now taken on, he's going to take on more,
00:18:54.674 --> 00:18:56.174
have more time to deal with it.
00:18:56.494 --> 00:19:01.794
And so overall, it's been, in my opinion, it's been a good, it's been a good start.
00:19:02.414 --> 00:19:06.374
I think our first six months went way better than I would have ever expected.
00:19:07.837 --> 00:19:13.557
I expected this to do well, but people liked us from the beginning.
00:19:13.557 --> 00:19:16.377
It seems like him, our on-screen personality.
00:19:17.137 --> 00:19:22.137
I mean, in our first six months, we were able to donate $150 to Mission 22.
00:19:22.877 --> 00:19:27.257
That was with us launching and then building from there. Looking really forward
00:19:27.257 --> 00:19:30.657
to see what we can do this year. Nice. That's awesome.
00:19:31.357 --> 00:19:34.097
Especially just starting out, trying to get your name out
00:19:34.097 --> 00:19:37.077
there to be able to donate anything that first year
00:19:37.077 --> 00:19:39.897
is is awesome so you guys
00:19:39.897 --> 00:19:42.697
have five five cents right
00:19:42.697 --> 00:19:45.677
out four cents in a unscented was that always
00:19:45.677 --> 00:19:48.537
the the goal to start out with those or as you
00:19:48.537 --> 00:19:51.657
guys were kind of doing r&d you
00:19:51.657 --> 00:19:54.397
figured out other scent profiles that worked out
00:19:54.397 --> 00:19:57.917
when when we were in r&d i
00:19:57.917 --> 00:20:01.117
came up with an idea i think it was a list of 10 cents
00:20:01.117 --> 00:20:03.877
and we did not have the intention to do
00:20:03.877 --> 00:20:06.617
10 but i came up with 10 ideas and we
00:20:06.617 --> 00:20:09.677
were going to pick three of those three we picked grass
00:20:09.677 --> 00:20:13.037
and bourbon warriors rest and freedom fresh we got
00:20:13.037 --> 00:20:16.077
those kind of in it wasn't
00:20:16.077 --> 00:20:21.217
towards the end until the end of probably i think warriors rest was the last
00:20:21.217 --> 00:20:26.177
one we did so i think we should have an unscented option and so then we threw
00:20:26.177 --> 00:20:31.657
standard issue but the first three were intended and those would probably stay
00:20:31.657 --> 00:20:35.717
with us bro we spent the most time on brass and bourbon but.
00:20:38.297 --> 00:20:40.117
Yeah God God,
00:20:41.136 --> 00:20:45.796
No, I was just, yeah, that was, the question was, was that our intention to
00:20:45.796 --> 00:20:49.356
have four or five, the way we've got four or five scents?
00:20:49.496 --> 00:20:55.216
I guess he answered the question, but, you know, the first three are our standard
00:20:55.216 --> 00:20:58.336
and the signature scent is the brass and bourbon.
00:20:58.936 --> 00:21:03.776
And as far as growing, and then we did a seasonal scent for Christmas,
00:21:03.976 --> 00:21:06.576
the crimson and chrome added that on there.
00:21:06.796 --> 00:21:11.176
And we still have some of that, but I don't know. So we want to dial those in
00:21:11.176 --> 00:21:15.696
and get those things and get the quality of our product erst before we started
00:21:15.696 --> 00:21:18.876
venturing out in other scents and things like that.
00:21:18.956 --> 00:21:22.116
But he has some scents lined up.
00:21:22.176 --> 00:21:27.196
It's just a matter of time before we start dropping some of those this year.
00:21:28.336 --> 00:21:31.976
So we kind of talked about it leading up to this over the last,
00:21:32.036 --> 00:21:33.136
I don't know, couple months.
00:21:33.436 --> 00:21:37.476
Those are going to be kind of like a limited or seasonal release.
00:21:37.476 --> 00:21:41.876
Do you guys have any plans to add any more standard releases,
00:21:41.976 --> 00:21:45.856
or are you going to stick with these and then just do limited or seasonal releases?
00:21:46.196 --> 00:21:51.876
The, the three that are coming this year are permanent additions to the lineup.
00:21:52.096 --> 00:21:53.116
They're just coming out.
00:21:53.736 --> 00:22:00.936
So the only time, as far as I know right now, the Christmas time since those won't stay around.
00:22:02.814 --> 00:22:06.574
Crimson O'Connor will be back next year. This year.
00:22:07.654 --> 00:22:12.094
Can we talk about those new scents? Or are you guys going to hold off on those?
00:22:12.414 --> 00:22:15.374
We can talk about one of them. What?
00:22:17.294 --> 00:22:24.394
Pull up the info on it. We have kind of our next scent that we'll be doing.
00:22:24.614 --> 00:22:26.634
That little mock-up that you sent me.
00:22:27.054 --> 00:22:30.434
I think Paul will be a big fan of this one. Adam.
00:22:31.574 --> 00:22:35.074
I don't know. But Paul and myself definitely will be.
00:22:35.934 --> 00:22:40.474
We're stepping out of our comfort zone just a little bit, kind of going into
00:22:40.474 --> 00:22:44.254
a more spring-forward scent with, it'll be bright mint berry,
00:22:44.734 --> 00:22:47.174
soft cherry blossom, and quiet water lily.
00:22:48.414 --> 00:22:53.854
Like I said, Paul, that's right up our alley. Adam. Yeah. I can see the look on his face.
00:22:55.634 --> 00:23:01.434
And I don't know either. That's his department on that, and we'll see what it
00:23:01.434 --> 00:23:07.314
is when it comes about. It'll be good, I know, but we'll see what it is when it arrives.
00:23:07.834 --> 00:23:13.154
Adam likes the tobacco, vanillas, kind of like the brass and bourbon and the
00:23:13.154 --> 00:23:14.734
final flight, that kind of profile.
00:23:15.114 --> 00:23:18.434
We have scents coming out for everyone this year.
00:23:18.854 --> 00:23:22.794
We'll have another completely all-natural scents.
00:23:23.434 --> 00:23:27.854
So we have a question in the chat. The bearded Texan said he never used any
00:23:27.854 --> 00:23:32.034
of your products, but he's heard good things, and he wants to know what the carrier profile is.
00:23:32.874 --> 00:23:36.034
Yes I want to make sure to get it right to him.
00:23:37.419 --> 00:23:42.459
Oh, yeah, it's right here. We have golden jojoba oil, argan oil,
00:23:42.899 --> 00:23:47.419
metal foam seed oil, apricot kernel oil, and castor oil.
00:23:47.899 --> 00:23:51.319
And then we also include some vitamin E in there for shelf life.
00:23:52.359 --> 00:23:56.859
Yeah, we found you guys. Paul, what was that? That was a Veterans Day episode that we did?
00:23:57.199 --> 00:24:00.459
Yeah, I believe so. So, yeah, we picked some up.
00:24:00.599 --> 00:24:05.879
I picked up the brass and bourbon and the final flight for Veterans Day episode.
00:24:06.919 --> 00:24:13.159
We Adam couldn't make that but we had a cigar guest on from Monte de Leon cigars
00:24:13.159 --> 00:24:17.759
here and in Florida got him some samples because he's local to me he loved the
00:24:17.759 --> 00:24:21.879
stuff I don't know if he actually ever ended up ordering any but he he said
00:24:21.879 --> 00:24:23.399
after he got done with the little samples,
00:24:24.179 --> 00:24:27.739
he's probably going to order it because he which one I think he said the brass and bourbon,
00:24:28.599 --> 00:24:33.619
was a big fan of that one I like both of them I actually just finished up the
00:24:33.619 --> 00:24:38.679
final flight today and the Brass and Bourbon, I don't know, Monday or Tuesday.
00:24:38.939 --> 00:24:42.479
So I remember talking about the new scent.
00:24:42.519 --> 00:24:45.639
So I was going to wait until that came out, place an order for that,
00:24:45.719 --> 00:24:49.999
and then some more because those two are definitely a big fan.
00:24:50.019 --> 00:24:52.499
I'm a big fan of those two sun profiles.
00:24:53.459 --> 00:24:57.579
Brass and Bourbon is probably our most, well, it is our most popular.
00:24:58.559 --> 00:25:04.899
That one and then Warriors Reds would be a close second. and then Final Flat
00:25:04.899 --> 00:25:07.519
is coming on pretty strong since it's come out.
00:25:07.979 --> 00:25:13.059
Yeah, I've been looking at that Warrior's Rest because I like a nice lavender,
00:25:13.699 --> 00:25:17.239
like calm down at the end of the night sort of scent profile.
00:25:18.059 --> 00:25:23.559
So I've been looking at that one. I don't know if I've ever had one that had chamomile in it.
00:25:23.759 --> 00:25:28.699
I've had like just lavender, lavender, vanilla, lavender, what,
00:25:28.699 --> 00:25:29.659
sandalwood or whatever.
00:25:29.879 --> 00:25:33.499
I don't know if I've had one with chamomile. So definitely interested in trying that one.
00:25:34.159 --> 00:25:38.259
That's definitely. Forrest is kind of a unique profile, but it's,
00:25:38.259 --> 00:25:41.879
it's really good. I've been wearing it just during the day, iris and I.
00:25:43.171 --> 00:25:47.871
I enjoy it at night. I like to put the butter on at night before I go to bed
00:25:47.871 --> 00:25:50.131
on the water's rest, for sure.
00:25:50.871 --> 00:25:54.131
Yeah, I've been wearing the final flight all weekend. I've been out of town.
00:25:54.311 --> 00:25:57.771
I literally got home right before we got on.
00:25:58.511 --> 00:26:01.291
Then that's what I took with me, final flight, this weekend.
00:26:01.491 --> 00:26:04.411
So I've been wearing that all weekend. I really like that set.
00:26:04.651 --> 00:26:10.711
I thought I liked the brass urban better when I just opened the samples that Jerry sent me.
00:26:10.711 --> 00:26:13.511
But i think when push comes to shove after
00:26:13.511 --> 00:26:16.331
i've used pretty much all of both these samples i
00:26:16.331 --> 00:26:19.531
think final flight i like a little bit better but they're both
00:26:19.531 --> 00:26:22.951
fantastic i've really enjoyed them great oil i
00:26:22.951 --> 00:26:25.811
was having actually was for whatever reason
00:26:25.811 --> 00:26:28.511
i was getting a little bit of dry skin it got real hot here and
00:26:28.511 --> 00:26:31.411
then got real cold and i had some dry skin going on my beard and
00:26:31.411 --> 00:26:34.391
i switched over to your guys stuff and
00:26:34.391 --> 00:26:38.091
two days of using it i mean i'm it's i'm
00:26:38.091 --> 00:26:40.931
totally fine now again so i mean it's a testament to the
00:26:40.931 --> 00:26:45.231
good product you know good ingredients things like that and you know the scent's
00:26:45.231 --> 00:26:50.651
fantastic as well so i explained and i have to do a call back on the said the
00:26:50.651 --> 00:26:55.191
mentioned viking revolution glad you guys got with dancy and didn't follow the
00:26:55.191 --> 00:26:59.571
path of viking revolution because their products are fucking absolute shit yeah.
00:27:01.471 --> 00:27:08.011
But we tried i was trying to keep it nice on here I don't I'm not going to They
00:27:08.011 --> 00:27:12.391
have some of the worst products That are being sold out there right now And it's disgusting.
00:27:13.923 --> 00:27:24.283
We tried it on here, and we didn't take the time, really, long enough before we reviewed it.
00:27:24.563 --> 00:27:28.103
And we were like, oh, yeah, this stuff's good. And then after that,
00:27:28.323 --> 00:27:33.583
like three days later, Paul's like, I don't know about y'all,
00:27:33.663 --> 00:27:37.663
but this makes my face tear like shit. And I was like, yeah, it's real bad.
00:27:38.363 --> 00:27:41.423
So we did a Halloween episode where we just shit all over.
00:27:42.303 --> 00:27:44.043
I'm going to have to go back and watch that.
00:27:45.443 --> 00:27:53.043
So we, yeah, we, we, we, we try to do our homework a little bit better now so
00:27:53.043 --> 00:27:54.663
that we don't have to shit on somebody.
00:27:54.803 --> 00:27:58.103
But if we do, we're taking a big dunk and we, we did.
00:27:58.363 --> 00:28:02.623
Yeah. We've been, we're calling up on three years doing the show with product
00:28:02.623 --> 00:28:06.043
just about every week. And that's by far the worst product we've ever had on this show.
00:28:06.703 --> 00:28:10.783
Yeah. I didn't have it very long. I can assure you. I found a local,
00:28:10.783 --> 00:28:16.603
local guy in Hot Springs, Arkansas, that, uh, barber, that they were making their own.
00:28:16.763 --> 00:28:21.863
And, and so I started delving into the, the, the good stuff and then just,
00:28:22.003 --> 00:28:25.903
and I got on to Dan C and, and, and the things that he was recommending.
00:28:26.063 --> 00:28:31.543
And I've got a whole bathroom full of different products that I still use other
00:28:31.543 --> 00:28:36.383
than mine, you know, but, uh, but I found the good stuff. And so.
00:28:37.617 --> 00:28:41.157
I'm thankful for that. Yeah, I think. And you found the good stuff and you make the good stuff.
00:28:41.837 --> 00:28:46.157
Yes. You know, these guys, they told you what they, Jerry's right.
00:28:46.157 --> 00:28:47.677
I do like brass and burber.
00:28:48.917 --> 00:28:54.517
That's right up your alley. It is right up my alley. Now, there's two kinds that I like.
00:28:54.837 --> 00:28:58.077
It's got vanilla, got some, you know, maybe some burbersome oak,
00:28:58.317 --> 00:28:59.877
some leather, those types of things.
00:29:00.157 --> 00:29:03.777
When it's all together, great. or i
00:29:03.777 --> 00:29:06.737
like for a uh you know a cologne
00:29:06.737 --> 00:29:10.697
kind of set where it's almost like i've got a a carnival
00:29:10.697 --> 00:29:15.737
barker in my beard where he announces me into any room that i can and it's not
00:29:15.737 --> 00:29:20.937
it's it's not about the strong scent it's just that with those those cologne
00:29:20.937 --> 00:29:25.777
type sets they tend to have a stronger scent about them just by virtue of what
00:29:25.777 --> 00:29:29.117
they are but i do enjoy those very much,
00:29:29.997 --> 00:29:33.377
And Jerry's right. The brass and bourbon is right up my alley.
00:29:34.057 --> 00:29:39.157
Lots of good things going on there. And I really, really like that one.
00:29:39.217 --> 00:29:41.837
So you guys are making some good stuff. Thank you.
00:29:43.417 --> 00:29:45.077
So you guys started doing this
00:29:45.077 --> 00:29:50.777
spring edition field kit with the Freedom Fresh and the Warrior's Rest.
00:29:51.237 --> 00:29:55.837
What was the thought process behind kind of packaging those two together?
00:29:55.837 --> 00:29:59.397
Those are those are our two natural scents
00:29:59.397 --> 00:30:05.557
and they're they're very spring forward so uh as we're coming out of the winter
00:30:05.557 --> 00:30:10.917
months where you want typically some warmer scents warrior's rest and freedom
00:30:10.917 --> 00:30:15.437
fresh or some brighter scents uh for spring we thought we might just pair those
00:30:15.437 --> 00:30:19.077
together for people give you a little bit of day night action.
00:30:21.197 --> 00:30:27.357
So I got to ask, how much of that fur comes out in that one oil?
00:30:28.897 --> 00:30:34.697
The balsam fur? Yeah. Let me get the exact.
00:30:35.737 --> 00:30:42.737
Is it more like wintergreen minty forward, or is it more of like that balsam fur?
00:30:44.477 --> 00:30:49.817
It's very challenging to mask the wintergreen.
00:30:49.817 --> 00:30:55.197
So that's definitely what hits your nose first and especially when people just
00:30:55.197 --> 00:30:58.977
smell it out of the bottle it's kind of got that final flight effect where you
00:30:58.977 --> 00:31:03.037
have to go for that second whiff because the percent of final flight is just
00:31:03.037 --> 00:31:05.857
pure booze which is not maybe a bad thing,
00:31:06.997 --> 00:31:09.897
but especially when final flights in your beard you get
00:31:09.897 --> 00:31:12.817
the whole experience but freedom fresh
00:31:12.817 --> 00:31:15.517
is the same way in the bottle you did
00:31:15.517 --> 00:31:18.777
all that winter green in your beard winter green
00:31:18.777 --> 00:31:22.457
is a top note so it's going to dissipate in like 50 so
00:31:22.457 --> 00:31:25.777
after that just kind of have the the hinoki
00:31:25.777 --> 00:31:28.457
wood and the balsam on your beard for the rest of
00:31:28.457 --> 00:31:31.137
them yeah a lot of times when you
00:31:31.137 --> 00:31:37.577
see mint and whether it's balsam fir or pine or one of those kind of scents
00:31:37.577 --> 00:31:43.377
it's kind of uh at least for me i get a little hesitant with how much that profile
00:31:43.377 --> 00:31:48.477
comes through because I've had some that honestly smelt like you rolled around
00:31:48.477 --> 00:31:50.097
in a Christmas tree farm.
00:31:52.397 --> 00:31:56.457
Well, all of our, all of our sensor, if we're safe, so they're not going to
00:31:56.457 --> 00:32:01.977
burn their skin or anything, but because of that winter green has a very low
00:32:01.977 --> 00:32:03.837
amount in which you can use it.
00:32:04.197 --> 00:32:09.977
So, but it is a strong scent for that long, but it dissipates fairly quickly.
00:32:09.977 --> 00:32:11.497
And then you get into the woods.
00:32:13.383 --> 00:32:19.363
Well, I, uh, I tried to mute myself and I ended up muting y'all and that doesn't
00:32:19.363 --> 00:32:20.863
mean that we didn't get what you said.
00:32:21.083 --> 00:32:24.143
We definitely did. I just muted my own speakers, but I'm over here lighting
00:32:24.143 --> 00:32:27.563
a lighter and clicking it down on the deck. Did it get any of that?
00:32:27.703 --> 00:32:29.063
Did y'all hear it? Okay, cool.
00:32:29.543 --> 00:32:32.203
No, I was making sure I didn't. Are you good?
00:32:32.883 --> 00:32:37.163
So the, the names, I mean, I feel like they're fairly, and I might be taking
00:32:37.163 --> 00:32:40.383
a question away from Jerry. I'm, I'm, I'm pretty good for doing that.
00:32:41.203 --> 00:32:45.683
And I mean, they're fairly self-explanatory. And so first of all,
00:32:45.823 --> 00:32:49.943
before I ask this question, I want to go back to what I said a minute ago about
00:32:49.943 --> 00:32:52.243
just absolutely shitting on that product.
00:32:52.663 --> 00:32:56.623
I want you guys to know that I'm not going to speak for these two,
00:32:56.743 --> 00:33:00.983
but I will say for myself, if I don't like what you've got and I feel the need
00:33:00.983 --> 00:33:02.843
to shit on it, I will shit on it to your face.
00:33:02.863 --> 00:33:05.103
Just so you know, I'm not blowing smoke up your ass.
00:33:05.323 --> 00:33:08.543
So back to what I was going to say, these names. could
00:33:08.543 --> 00:33:11.383
you for anybody that might not be it may maybe it's not clicking for
00:33:11.383 --> 00:33:14.303
somebody to listen or something like that can you explain where
00:33:14.303 --> 00:33:17.223
the name's from and clearly they're they're military theme but
00:33:17.223 --> 00:33:20.403
could you just kind of throw that out there and let people know what
00:33:20.403 --> 00:33:23.703
those names represent yeah so the naming
00:33:23.703 --> 00:33:30.203
is pretty much on me but he gets final say of everything i bring to him and
00:33:30.203 --> 00:33:36.803
i have been in production i've done short films and write scripts and so i think
00:33:36.803 --> 00:33:43.023
that i wanted to do differently with these senses have each one kind of tell a story from top note to.
00:33:44.324 --> 00:33:48.904
So when we did the first one, we wanted pretty standard.
00:33:49.184 --> 00:33:52.864
It originally started, it was just going to be a pretty just bourbon scent.
00:33:53.284 --> 00:33:58.024
Men like, masculine fragrances tend to be wood or bourbon.
00:33:58.284 --> 00:34:02.784
So we were starting with that, but then it kind of naturally evolved into something
00:34:02.784 --> 00:34:05.264
more. And we found that brass element.
00:34:05.664 --> 00:34:09.064
So brass and bourbon is just, it is what it's called.
00:34:09.204 --> 00:34:13.804
It's brass and a little bit of brass and some bourbon. Freedom Fresh was his
00:34:13.804 --> 00:34:17.324
story from a motorcycle ride that he loves.
00:34:18.284 --> 00:34:24.104
Yeah. It's just one of my favorite rides is what it really turned into being
00:34:24.104 --> 00:34:28.304
is the Talamena Scenic Byway here in Oklahoma across the state line.
00:34:28.444 --> 00:34:34.424
Just out on a morning ride and the freshness hitting you out there in the wind.
00:34:34.664 --> 00:34:38.344
And that's where that turned into where that came from, basically,
00:34:38.384 --> 00:34:43.064
on that one. I just wanted a scent that's not like freedom.
00:34:43.584 --> 00:34:46.704
Yes, sure. And it's fresh.
00:34:48.504 --> 00:34:53.064
Warrior's Rest was a little different. We knew early on we wanted the lavender
00:34:53.064 --> 00:34:55.204
and the camel sandalwood.
00:34:55.404 --> 00:34:57.104
We didn't have a band for it, though.
00:34:58.484 --> 00:35:02.884
Eventually, we just kind of kicked that Viking, and we got to Warrior's Rest
00:35:02.884 --> 00:35:05.324
in the end. And the issue was the easiest.
00:35:06.744 --> 00:35:15.644
That just made sense. And then the final flight was based on a story of mine
00:35:15.644 --> 00:35:20.164
coming out of Afghanistan and landing in Kyrgyzstan after we had come out,
00:35:20.364 --> 00:35:23.324
transitional base where we're getting ready to fly home.
00:35:23.524 --> 00:35:30.004
My supervisor had saved some cigars, and so we had a cigar and a drink there and celebrated.
00:35:30.344 --> 00:35:36.224
And so that's where that story came on, waiting on the flight to come home.
00:35:37.915 --> 00:35:41.555
Okay. Well, so I'll kind of delve into that story a little bit.
00:35:41.895 --> 00:35:46.475
One of the charities that we've, you know, highlighted here in the past,
00:35:46.635 --> 00:35:52.955
whatever, Cigars for Warriors, you know, folks like us that have a cigar collection
00:35:52.955 --> 00:35:55.895
that's way too big, we can donate that to folks overseas.
00:35:56.695 --> 00:36:01.435
Were those, you know, were those cigars from Cigars for Warriors or were they
00:36:01.435 --> 00:36:03.115
just some that somebody happened to have?
00:36:03.115 --> 00:36:07.455
I think there were some, the way I'm going to understand it is that there's
00:36:07.455 --> 00:36:13.975
just some he had and, and saved them for that very purpose for when we got out of there.
00:36:14.255 --> 00:36:17.435
That's, that's a damn good, you know, experience.
00:36:18.675 --> 00:36:22.475
That's, that's kind of how we are. I mean, we, we, we review cigars on here
00:36:22.475 --> 00:36:28.235
and usually it's cigars pairings between the cigar and whatever we're drinking on that particular day.
00:36:28.235 --> 00:36:32.295
But, you know, I went to the cigar lounge on Friday night with a couple of friends
00:36:32.295 --> 00:36:37.315
and, you know, you're paying way above MSRP for a singular cigar,
00:36:37.515 --> 00:36:39.175
but you're paying for the experience.
00:36:39.295 --> 00:36:41.835
You sit there in the bar, you have to drink, smoke your cigar,
00:36:41.855 --> 00:36:44.515
you watch some games on TV and you bullshit with your friends.
00:36:44.875 --> 00:36:49.455
You know, so that's a cool experience for you guys to have for sure.
00:36:49.615 --> 00:36:54.295
And that's a, you know, an awesome memory for you to have and awesome story for us to hear now.
00:36:54.755 --> 00:36:58.355
So that's really cool. Have you guys ever thought about doing,
00:36:58.755 --> 00:37:03.035
since, I mean, you've at least enjoyed a cigar once in your lifetime. Twice.
00:37:03.715 --> 00:37:11.555
Have you guys ever thought about doing a scent that's for people that enjoy
00:37:11.555 --> 00:37:13.055
cigars on a regular basis?
00:37:13.875 --> 00:37:18.195
Has that one come across in your mind? I have thought about some,
00:37:18.195 --> 00:37:20.295
you know, some tobacco scents.
00:37:23.602 --> 00:37:28.102
It's really his area of expertise. I sit back and let him, and I do have some
00:37:28.102 --> 00:37:32.042
say in it, but he really works on the scent profiles. Sure.
00:37:32.462 --> 00:37:35.462
I have some ideas for some tobacco forward scents.
00:37:35.822 --> 00:37:40.082
Okay. I think with having brass and bourbon in final flight last year,
00:37:40.602 --> 00:37:41.722
those are kind of tobacco.
00:37:42.442 --> 00:37:47.042
We're taking a pause from that this year, and then maybe next year we'll get
00:37:47.042 --> 00:37:48.502
back into some warmer scents.
00:37:49.062 --> 00:37:51.082
Okay. But they're definitely, you know.
00:37:52.162 --> 00:37:58.262
Okay. Well, just, you know, some unsolicited advice from somebody that uses
00:37:58.262 --> 00:38:00.522
beard products and smokes cigars fairly regularly.
00:38:00.922 --> 00:38:07.262
A lot of them, they, cigars are very heavy and they stick around in your beard
00:38:07.262 --> 00:38:12.482
for a long time, you know, and the beard products, they end up competing.
00:38:12.662 --> 00:38:16.342
You end up smelling a cigar and you smell the, you know, the beard product.
00:38:16.522 --> 00:38:20.402
They don't always work real well together. so you
00:38:20.402 --> 00:38:23.542
know just there's something to keep in mind for you know
00:38:23.542 --> 00:38:26.722
whatever you decide or if you decide to to
00:38:26.722 --> 00:38:29.862
do that you know i suggest maybe
00:38:29.862 --> 00:38:32.802
smoke a cigar and then
00:38:32.802 --> 00:38:36.642
yeah really think about you know what would
00:38:36.642 --> 00:38:39.942
work well with this scent that i smell in my beard because it's going to be
00:38:39.942 --> 00:38:44.182
there it's going to be there right you know it takes even if you wash your beard
00:38:44.182 --> 00:38:47.382
immediately after it takes a while for that to come out of there you'll still
00:38:47.382 --> 00:38:53.222
smell it that next morning so right you know just uh just to throw that out there let.
00:38:54.452 --> 00:38:58.652
Gary, I'm sure you got it. Yes, sir. Yes, sir. What else you got?
00:38:58.992 --> 00:39:03.272
On this little topic, do you still enjoy a cigar here and there?
00:39:03.932 --> 00:39:09.952
For me, on occasion, I will very, I don't, I'm not a daily, but on occasion,
00:39:10.252 --> 00:39:16.152
I will, if I'm with friends and we will light up one occasionally, yes.
00:39:16.512 --> 00:39:20.692
Do you have a favorite go-to one or just whatever's there?
00:39:20.912 --> 00:39:25.512
I don't. I am not a cigar connoisseur. what I did, I had a, I had a friend,
00:39:25.732 --> 00:39:31.972
he worked at a cigar, uh, lounge here in town and, and I would just go into
00:39:31.972 --> 00:39:34.052
him and he would always tell me,
00:39:34.532 --> 00:39:38.532
just go in there and get me what he called a short story and some light.
00:39:38.792 --> 00:39:42.112
And I would just let him hook me up with what he thought. Cause I wasn't,
00:39:42.572 --> 00:39:44.772
he's, he, he was the expert.
00:39:44.952 --> 00:39:49.292
You know, he traveled all over the world to places that like,
00:39:49.492 --> 00:39:53.672
I guess at Guatemala or Nicaragua or places like that, I think.
00:39:54.172 --> 00:39:59.332
So I would just let him direct me in what he thought I should have so I don't have a favorite, no.
00:40:00.812 --> 00:40:06.732
But they were good. They were pretty quality. Yeah, usually those lounge owners
00:40:06.732 --> 00:40:10.472
and employees will steer you the right direction.
00:40:10.652 --> 00:40:15.972
They do their research and they know what to recommend. They do a pretty good job usually.
00:40:16.712 --> 00:40:22.652
So going back to the brand and the business, what's been the hardest part starting
00:40:22.652 --> 00:40:28.632
up or the hardest part over the last couple months about starting up the brand what would you,
00:40:30.392 --> 00:40:31.772
you start it.
00:40:34.099 --> 00:40:41.119
Our labels are kind of my biggest accomplishment. I love our labels.
00:40:41.379 --> 00:40:45.279
I work with a guy I went to high school with. He does the art for our labels.
00:40:47.179 --> 00:40:54.839
Communicating with print companies exactly what I want and what I'm expecting
00:40:54.839 --> 00:41:00.059
and then getting something in the mail and they did not interpret me the way I needed to.
00:41:00.899 --> 00:41:02.499
That's been the hardest part for me.
00:41:05.589 --> 00:41:08.549
Think the other stuff is just you can study
00:41:08.549 --> 00:41:12.329
it and you'll learn it it sort of takes time but
00:41:12.329 --> 00:41:15.169
communicating with companies that you have
00:41:15.169 --> 00:41:18.249
no real say and what happens before all the external
00:41:18.249 --> 00:41:23.369
factors are the most different we can handle it with our own hands here it can
00:41:23.369 --> 00:41:29.969
get done i guess for me really you know because it's a lot of and i don't keep
00:41:29.969 --> 00:41:34.029
bringing up my age and all but this There's a lot of social media driven type
00:41:34.029 --> 00:41:37.229
things and understanding for me,
00:41:37.609 --> 00:41:43.069
advertising and algorithms and all of that stuff and how to get your product
00:41:43.069 --> 00:41:48.409
out there in front of people is somewhat challenging for me to understand,
00:41:48.449 --> 00:41:53.469
but we're getting there on it. But there's some challenges on that for sure.
00:41:53.689 --> 00:41:57.829
But those are the things that I struggle with.
00:41:57.829 --> 00:42:03.609
I was trying to figure out how to exactly get it out there in front of people
00:42:03.609 --> 00:42:09.309
with, you know, paying, you can pay for ads, you can pay for all kinds of things.
00:42:09.409 --> 00:42:12.349
And sometimes they hit, sometimes they miss.
00:42:12.749 --> 00:42:19.749
And so getting that algorithm, however, that is a very hard thing to find out.
00:42:19.869 --> 00:42:27.089
I found out in YouTube, you know, you can do a video and it gets thousands and thousands of views.
00:42:27.829 --> 00:42:30.729
And you do the same kind of video the next day, you might get one, you know.
00:42:30.929 --> 00:42:35.009
So you never know what you're getting into. But just the advertisements,
00:42:35.329 --> 00:42:39.709
figuring out, you know, we've got to do farmers markets, things like that.
00:42:39.869 --> 00:42:45.289
We take the product to getting involved in those things and which ones to get involved in.
00:42:45.829 --> 00:42:52.029
There's a lot to it, but it's an enjoyable experience overall to figure these things out.
00:42:52.968 --> 00:42:57.388
Social media is hard to figure out unless you're doing it as a full-time thing.
00:42:57.528 --> 00:43:01.828
Because like you said, one minute you got one or two reels or posts that are,
00:43:01.908 --> 00:43:04.388
or videos on YouTube that are doing great.
00:43:04.528 --> 00:43:07.308
Next thing you're doing the same video with a different product.
00:43:07.408 --> 00:43:09.528
Well, for you guys, like a different product and it flops.
00:43:09.948 --> 00:43:13.668
Like they're, they're always changing their algorithm and how it's thrown out there.
00:43:13.788 --> 00:43:16.968
You can use the same hashtags, the same this, the same that,
00:43:16.968 --> 00:43:19.188
and it just doesn't go anywhere.
00:43:19.188 --> 00:43:22.348
So unless you're doing it as like a full-time like
00:43:22.348 --> 00:43:25.188
always on it trying to figure it out it's it's so hard to
00:43:25.188 --> 00:43:28.908
figure it out they're always changing yeah
00:43:28.908 --> 00:43:31.768
i'm i make my my day job i make
00:43:31.768 --> 00:43:37.608
my living in it and you would think that uh somebody like me or at least i'm
00:43:37.608 --> 00:43:40.468
sure there are somebody like me there are people out there that know how to
00:43:40.468 --> 00:43:45.648
do that shit i can't figure it out i don't i have i have i own a business as
00:43:45.648 --> 00:43:49.848
well in the neighboring town and then even the podcast.
00:43:50.548 --> 00:43:55.268
Jerry takes care of all the social media. He's quite a bit younger than I am.
00:43:55.368 --> 00:43:58.868
He's got his finger on the pulse a little bit more as far as that goes.
00:43:59.028 --> 00:44:03.268
I can't wrap my head around it, but my goal, my goal.
00:44:03.648 --> 00:44:07.808
So I've got a 17 year old daughter and when I, when I started this podcast,
00:44:07.808 --> 00:44:09.508
I started a TikTok as well.
00:44:09.828 --> 00:44:14.968
And she said, if Adam ends up with more followers on TikTok than I do,
00:44:15.188 --> 00:44:17.348
I'm going to be mad. Well, that's my goal.
00:44:18.528 --> 00:44:22.768
We got to start working on that now. She's about to be 18. I don't know how
00:44:22.768 --> 00:44:24.228
many followers she's got, but,
00:44:25.340 --> 00:44:28.840
that's, that's my goal, at least for a day, but I don't, I don't,
00:44:28.960 --> 00:44:33.180
I can't wrap my head around it either. And I work in what I do.
00:44:33.640 --> 00:44:38.620
I work it's algorithms and, and code pretty much all day long for me.
00:44:38.680 --> 00:44:41.800
And I cannot work that, that thing out for my business.
00:44:42.060 --> 00:44:46.740
The reason I brought that up is because I do the paid ads and that has been
00:44:46.740 --> 00:44:49.180
a boon for the company itself,
00:44:49.180 --> 00:44:52.000
but I've even got somebody else taking care
00:44:52.000 --> 00:44:54.760
of my facebook ads for because i
00:44:54.760 --> 00:44:58.300
i can't work it out my wife does some
00:44:58.300 --> 00:45:01.220
things and then this gentleman he takes
00:45:01.220 --> 00:45:03.940
care of the rest and i have
00:45:03.940 --> 00:45:07.820
no idea what to do i you know i'm i you you
00:45:07.820 --> 00:45:10.540
put it in front of me and it's like a chimpanzee doing
00:45:10.540 --> 00:45:13.340
a math problem i don't know what the fuck i'm looking at
00:45:13.340 --> 00:45:19.320
or what i'm doing so i let people who know better than i do take care of those
00:45:19.320 --> 00:45:24.080
details and for the longest time uh jerry you've been doing you've been doing
00:45:24.080 --> 00:45:25.300
our social media stuff for about
00:45:25.300 --> 00:45:31.280
a year now i guess so for the first two i did all of that and i didn't,
00:45:31.840 --> 00:45:38.480
i mean i did the best i could i don't think it did much we've certainly seen a leap forward.
00:45:39.340 --> 00:45:42.140
In social media being an advantage for us
00:45:42.140 --> 00:45:44.940
since jerry took it over but like i said he's got his finger on that
00:45:44.940 --> 00:45:47.800
pulse a little bit better than i do so you know paul
00:45:47.800 --> 00:45:51.760
and i are a little bit older than jerry and you
00:45:51.760 --> 00:45:54.440
know and even if we could figure it out i don't think either one of us
00:45:54.440 --> 00:45:57.520
really wanted to a lot anyway and
00:45:57.520 --> 00:46:02.440
jerry jerry enjoys it he's good at it so we're definitely thankful to him to
00:46:02.440 --> 00:46:10.920
enter contests and try to win for you yeah well that's what he's for it is challenging
00:46:10.920 --> 00:46:15.000
especially with the way meta does the bids on ass.
00:46:15.672 --> 00:46:19.212
Thing because you have to you know set your budget
00:46:19.212 --> 00:46:22.632
to what other people in your niche are budgeting and
00:46:22.632 --> 00:46:25.932
then sometimes you'll do really well and sometimes you're you know
00:46:25.932 --> 00:46:28.852
passing that money every i fortunately i
00:46:28.852 --> 00:46:32.092
have friends in marketing and every but
00:46:32.092 --> 00:46:36.032
even you know they tell me it's getting harder and harder because as
00:46:36.032 --> 00:46:39.192
as social media continues people's attention spans are
00:46:39.192 --> 00:46:42.012
getting shorter and you have less than three seconds to
00:46:42.012 --> 00:46:45.872
get them hooked on whatever they're showing up yeah they
00:46:45.872 --> 00:46:48.572
just got to stand out fast that's the
00:46:48.572 --> 00:46:51.812
challenge too is that the very thing that you're using to get
00:46:51.812 --> 00:46:54.632
their attention about your product is the thing that is
00:46:54.632 --> 00:47:01.392
shortening their attention span that's you know that's you're right that's like
00:47:01.392 --> 00:47:05.632
putting a advertisement for a local fire department on a burning building like
00:47:05.632 --> 00:47:10.632
it's just it's it doesn't well no but it's the truth it is that's what's shortening
00:47:10.632 --> 00:47:12.972
their attention span but that's what you have to use mail.
00:47:13.672 --> 00:47:19.112
Well, what was that? Wayne sent us that advertisement with the fire. He did actually.
00:47:20.492 --> 00:47:25.212
Our buddy in Western Kentucky, I would imagine, I didn't look at what the truck
00:47:25.212 --> 00:47:26.612
was. I'd imagine that was something.
00:47:26.912 --> 00:47:32.292
It was a fire department truck. It was like an F-250 or something like that.
00:47:32.512 --> 00:47:36.132
And it said whatever fire department and it was up in flames.
00:47:37.792 --> 00:47:42.112
Bad day for those guys. That's the,
00:47:42.712 --> 00:47:46.692
catch-22 rock in a hard place type situation that
00:47:46.692 --> 00:47:51.512
you have or that you face whenever you're messing around with social media um
00:47:51.512 --> 00:47:57.372
so if you're able to work that out that's all and i'm assuming that you're quite
00:47:57.372 --> 00:48:01.452
a bit younger than i am mason you know so i'm assuming that you you know you
00:48:01.452 --> 00:48:06.472
probably got your finger on the pulse a whole lot better than i do just like you know jerry does so.
00:48:08.074 --> 00:48:14.654
Yeah so yeah he that's what his job is he has a lot of jobs and i give him a lot of jobs,
00:48:15.594 --> 00:48:23.294
that's because he's he's he's 28 28 yeah 27 right yeah i'm aging him too quick
00:48:23.294 --> 00:48:32.494
he's 27 28 in a couple months that's right he's well versed in all this computerized stuff that i,
00:48:33.434 --> 00:48:38.734
I'll be 59 in a couple of months, so I'm way out there as far as that goes.
00:48:38.914 --> 00:48:42.894
I try my best, but that's why I hired him.
00:48:43.314 --> 00:48:48.994
Well, I'd have put you at 49 if you hadn't already given me a simple equation to work out your age.
00:48:50.594 --> 00:48:54.554
But, yeah, it's always good, especially in this day and age.
00:48:54.554 --> 00:48:59.134
It's always good to have somebody that, you know, is able to work that shit
00:48:59.134 --> 00:49:02.534
out and figure out what needs doing and how to do it.
00:49:03.014 --> 00:49:07.814
You know, luckily we've got Jerry and you've got Mason and everything's,
00:49:07.994 --> 00:49:09.674
everything can work itself out.
00:49:10.894 --> 00:49:17.314
Oh yeah. So to kind of piggyback off that question, what's been the biggest
00:49:17.314 --> 00:49:19.654
surprise with starting this company?
00:49:20.374 --> 00:49:22.134
You got any good answer for that one?
00:49:24.296 --> 00:49:28.616
I mean, the biggest surprise is that, you know, uh, for me is,
00:49:28.836 --> 00:49:35.356
is, you know, the, the amount of so far, the amount of people that have reached
00:49:35.356 --> 00:49:38.776
out to us that have enjoyed the product.
00:49:39.836 --> 00:49:44.016
Like you guys are, I don't know where you're in Kentucky and I don't know where
00:49:44.016 --> 00:49:45.796
the other two guys are in.
00:49:46.036 --> 00:49:48.156
Kentucky, Maryland, and then I'm in Florida.
00:49:48.716 --> 00:49:55.616
In Florida. and just the places in the short amount of time that it has reached out to.
00:49:56.336 --> 00:50:01.796
And because he has done such a good job with our, at first, our marketing and
00:50:01.796 --> 00:50:04.996
our labels and the quality of, you know,
00:50:05.676 --> 00:50:10.136
sometimes people talk to us and they, you know, it feels like they think that
00:50:10.136 --> 00:50:13.276
we're, you know, some bigger than we are.
00:50:13.436 --> 00:50:16.896
We're two guys, three and my daughter in this house,
00:50:16.956 --> 00:50:20.116
you know, or here when we get orders in
00:50:20.116 --> 00:50:23.156
we're the ones making the orders packing the orders
00:50:23.156 --> 00:50:26.916
doing and there are a lot of companies just like us but it just amazes me
00:50:26.916 --> 00:50:32.556
in the short amount of time where all this that we're having that we're sending
00:50:32.556 --> 00:50:39.256
product to and it just it started right here from a simple conversation now
00:50:39.256 --> 00:50:43.996
we're talking to you guys wherever you're you know you guys are in Florida, Kentucky,
00:50:44.356 --> 00:50:51.596
and, and we, we've sent it to most, I guess we're closing in on most of the states, I guess.
00:50:51.896 --> 00:50:54.896
You gotta, you gotta count, or I gotta count, there's a map over there.
00:50:55.036 --> 00:50:58.156
We gotta put up, which we're saying everywhere, but it's a block,
00:50:58.436 --> 00:51:01.156
but it is clearing most of. Yeah.
00:51:01.436 --> 00:51:05.396
It's, that's been the biggest kind of surprise for me is, is for me,
00:51:05.636 --> 00:51:09.536
I mean, I knew, and then not everybody's going to like the product.
00:51:11.315 --> 00:51:14.035
Feel like it's good product and and we
00:51:14.035 --> 00:51:17.375
weren't going to send it out unless we felt like it was good and and
00:51:17.375 --> 00:51:20.375
just uh just just where it has reached in
00:51:20.375 --> 00:51:23.355
a short amount of time for us we and we're
00:51:23.355 --> 00:51:26.415
thankful for that for sure and but somewhat
00:51:26.415 --> 00:51:29.355
surprised in some of the things yes i think what
00:51:29.355 --> 00:51:32.235
surprised me the most is is just how
00:51:32.235 --> 00:51:40.475
awesome the the bearded community has been we met some really cool people we
00:51:40.475 --> 00:51:46.855
worked with Santa Tom for Crimson and Chrome he was happy to do that I've chatted
00:51:46.855 --> 00:51:49.455
with Bearded Chief for a while he's an awesome dude.
00:51:50.255 --> 00:51:54.095
Bishop we got a lot of people and it's
00:51:54.455 --> 00:51:57.395
not they don't act like
00:51:57.395 --> 00:52:00.015
you know influencers or content creators they'll text you and
00:52:00.015 --> 00:52:02.775
ask you how you're doing and it's just
00:52:02.775 --> 00:52:05.855
a great community yeah we've heard
00:52:05.855 --> 00:52:09.175
that from a lot of other companies you
00:52:09.175 --> 00:52:12.375
know other beard companies that it's you know that they've experienced that
00:52:12.375 --> 00:52:15.835
same thing as a matter of fact in the chat bearded
00:52:15.835 --> 00:52:21.455
texans said that bearded chief speaks highly of y'all yeah so that's that's
00:52:21.455 --> 00:52:29.395
really cool that's a question that i had maybe jerry had too was if or who you
00:52:29.395 --> 00:52:33.095
have worked with in the in the the beard oil,
00:52:33.315 --> 00:52:38.775
the beard product industry, or if you had reached out to anybody when you first
00:52:38.775 --> 00:52:41.155
started or anything along those lines.
00:52:43.201 --> 00:52:47.161
We had, we did as, we went as far as we could get to.
00:52:47.401 --> 00:52:51.761
And then I guess our biggest, it was when we, you know, reached out with Dan C.
00:52:51.881 --> 00:52:55.841
Bearded and had a consultation with him and, and worked with him and he worked
00:52:55.841 --> 00:53:01.301
out some things for us as far as our questions that we had, as far as what Mason's questions,
00:53:01.461 --> 00:53:06.881
especially when we were trying to decipher the IFRA regulations and guidelines
00:53:06.881 --> 00:53:10.161
and things of that nature, getting a better understanding of that kind of thing.
00:53:10.161 --> 00:53:15.621
And, and I don't, you know, I don't know if anyone better that I've reached
00:53:15.621 --> 00:53:20.681
out to or seen on, and, and there's a lot of them, uh, other than Dan,
00:53:20.841 --> 00:53:24.081
he seems to, he's the expert on the subject, so to speak.
00:53:24.341 --> 00:53:28.381
He was such a nice guy too. Oh yeah. Just, just like he is when you're watching
00:53:28.381 --> 00:53:33.081
a video of his, is how he just talks to you and normal.
00:53:33.581 --> 00:53:38.161
And then all, everybody else, I, I've said, I, I kind of explained it.
00:53:38.161 --> 00:53:43.881
I ride motorcycles, and I'm in a Motorcycle, a Veterans Motorcycle Association
00:53:43.881 --> 00:53:47.521
motorcycle group, and the motorcycle community,
00:53:47.741 --> 00:53:52.161
a lot of veterans are in that, and it's like a brotherhood, and the bearded
00:53:52.161 --> 00:53:56.101
community is very similar to that, that I had come to find, and that's one of the reasons.
00:53:56.361 --> 00:54:02.481
Another reason that I like it so well is it's a brotherhood, and that's a good thing.
00:54:02.721 --> 00:54:05.741
We all need that. well i wouldn't i
00:54:05.741 --> 00:54:08.401
gotta ask then have you ever
00:54:08.401 --> 00:54:11.261
heard of rolling thunder uh is that
00:54:11.261 --> 00:54:14.181
the ride you want up to where's that as
00:54:14.181 --> 00:54:17.581
i didn't know i mean they they there's there's
00:54:17.581 --> 00:54:20.601
chapters all over the president all over the all
00:54:20.601 --> 00:54:23.941
over the country but we have a kentucky president and
00:54:23.941 --> 00:54:27.261
the kentucky chapter president on and he
00:54:27.261 --> 00:54:30.601
is the director of veterans outreach i
00:54:30.601 --> 00:54:38.081
believe for jay mackley bourbon here in Kentucky and Todd Matonich and I would
00:54:38.081 --> 00:54:43.881
that was well I say last week that one came out Monday didn't it I believe it
00:54:43.881 --> 00:54:47.461
came out Monday or last Monday anyway I'll have to look but.
00:54:48.729 --> 00:54:52.889
I would encourage you to go back and watch that or listen to that.
00:54:53.109 --> 00:54:59.929
But that's another Veterans Motorcycle Club that, you know, it's really cool.
00:55:00.049 --> 00:55:01.469
They do a lot of work with veterans.
00:55:01.769 --> 00:55:06.109
He was in the Air Force as well. Yeah.
00:55:06.449 --> 00:55:11.249
Yeah, I'm in the Combat Vets Motorcycle Association.
00:55:11.889 --> 00:55:16.789
Okay. I think our first chapter was opened up there in Kentucky. Okay.
00:55:17.489 --> 00:55:21.649
I don't know which. I know our nationals was outroading Lexington to Louisville.
00:55:22.169 --> 00:55:25.229
I'm not real fond of Louisville traffic. Me either.
00:55:25.689 --> 00:55:28.589
And interstates. Man, they need fixed interstates there.
00:55:28.929 --> 00:55:32.649
I said that before you said traffic. I'm not fond of Louisville at all,
00:55:32.809 --> 00:55:35.989
but the traffic there is horrendous. It's absolutely.
00:55:36.829 --> 00:55:41.469
Years ago when we visited and we stayed at the Airbnb, it was fine because we walked everywhere.
00:55:41.749 --> 00:55:46.189
But if you had to drive, it took an hour to get five feet down the road.
00:55:46.789 --> 00:55:53.849
Oh, it's crazy, but Kentucky on a whole was a beautiful dry ride and for sure
00:55:53.849 --> 00:56:00.449
out outside of Louisville and, and, and, and all of that, it was really great, but yeah, I, I, I, I.
00:56:02.025 --> 00:56:04.965
Association started in kentucky and okay we
00:56:04.965 --> 00:56:07.825
got chapters all over there well the the little time
00:56:07.825 --> 00:56:10.905
arkansas shows me that it's you
00:56:10.905 --> 00:56:13.945
know kentucky and arkansas as far as the landscape goes it's.
00:56:13.945 --> 00:56:17.005
Fairly similar you know until you get mountains
00:56:17.005 --> 00:56:20.265
and that's that's a little bit different you know but uh from
00:56:20.265 --> 00:56:23.025
you know this side of the mountains all the way
00:56:23.025 --> 00:56:26.425
down through western kentucky the i'm originally
00:56:26.425 --> 00:56:29.245
from western kentucky and it's flat as it
00:56:29.245 --> 00:56:31.985
can be out there and that's that it reminded me a lot
00:56:31.985 --> 00:56:35.165
arkansas whenever i went through arkansas yeah i enjoyed
00:56:35.165 --> 00:56:37.985
that over around the land between the lakes area i
00:56:37.985 --> 00:56:41.265
guess yeah that's where i'm from yeah it's
00:56:41.265 --> 00:56:44.285
a it's it's real nice out there the the
00:56:44.285 --> 00:56:47.085
land between the lakes area is and paul and
00:56:47.085 --> 00:56:49.925
i host another so be careful drive at night
00:56:49.925 --> 00:56:53.025
and land between the legs yeah it's another
00:56:53.025 --> 00:56:56.225
conspiracy or another podcast it's it's.
00:56:56.225 --> 00:56:59.065
All based on conspiracies and things like that but
00:56:59.065 --> 00:57:02.165
we dive in cryptids and whatnot and there's there's
00:57:02.165 --> 00:57:05.165
a a cryptid down there called the western kentucky
00:57:05.165 --> 00:57:09.025
dog man um yeah so you
00:57:09.025 --> 00:57:12.705
know like like paul said be careful at night yeah i
00:57:12.705 --> 00:57:16.005
will if you see something speed up i have
00:57:16.005 --> 00:57:19.305
seen i think i have seen some things on youtube about that
00:57:19.305 --> 00:57:22.305
area about that kind of thing you're talking yes sir yes sir
00:57:22.305 --> 00:57:25.045
it's i it's funny because growing up down there
00:57:25.045 --> 00:57:30.445
i didn't ever hear about it but once i got up here within the last year it came
00:57:30.445 --> 00:57:38.125
to my attention but yeah it's it's episode 24 of this season todd matonich who's
00:57:38.125 --> 00:57:43.785
kentucky chapter of rolling thunder so it came out it's a one right before the St.
00:57:44.025 --> 00:57:46.605
Paddy's Day special. Yeah, it was like three or four episodes ago.
00:57:46.785 --> 00:57:48.885
It was within the last, it was probably right about a month ago.
00:57:49.881 --> 00:57:53.701
St. Paddy's was the last one we dropped, and it was right before that. Oh, yeah.
00:57:54.481 --> 00:57:58.661
So it was awesome. But definitely worth checking out because Todd,
00:57:59.141 --> 00:58:04.101
you know, he's a really cool guy, and he does a lot of good work.
00:58:04.661 --> 00:58:07.221
I was going to say, Jay Mattingly does a bunch with Charities.
00:58:07.281 --> 00:58:08.921
Jay Mattingly does as well, yeah.
00:58:09.621 --> 00:58:14.721
And, you know, we really like those guys and appreciate them coming on the show and all that.
00:58:14.881 --> 00:58:20.061
But just like we did with you, but, you know, while you were talking about what
00:58:20.061 --> 00:58:23.461
you do with, with your, you know, the, the, the motorcycle club.
00:58:24.001 --> 00:58:26.921
I wanted to bring that to your attention while we were talking about it. Good.
00:58:27.081 --> 00:58:32.401
Thank you. I'll, I'll look into the, and then the bearded Texan said,
00:58:32.561 --> 00:58:37.001
uh, he appreciates you guys actually putting the work and research into blending
00:58:37.001 --> 00:58:38.141
and doing your own testing.
00:58:38.761 --> 00:58:43.261
A lot of companies, new beard companies are just buying wholesale carrier blend
00:58:43.261 --> 00:58:48.061
oils and throwing their fragrance in it, which some people, some people say
00:58:48.061 --> 00:58:49.961
you, You can tell. Some people say you can't.
00:58:50.541 --> 00:58:55.861
Personally, I think you can tell when a company sits there and does their research
00:58:55.861 --> 00:58:57.581
and tries to figure out the best
00:58:57.581 --> 00:59:03.561
oils to use and which fragrances to use versus just buying a 5-gallon,
00:59:03.661 --> 00:59:07.441
20-gallon jug and just mixing it all together and sending it out.
00:59:07.821 --> 00:59:11.781
So he appreciates that. I know I do, and I'm sure these guys do as well.
00:59:12.261 --> 00:59:17.701
I had another question to go along with it, and I completely lost it.
00:59:18.581 --> 00:59:24.321
Oh, going back to you guys packaging and putting all this stuff together.
00:59:24.561 --> 00:59:28.681
Mason, you had a fun little trip the other day, didn't you? Oh, yeah.
00:59:30.541 --> 00:59:35.081
I had a lot of life thrown at me this week. He was trying to get a package to,
00:59:35.101 --> 00:59:37.321
what was it, the post office or UPS?
00:59:38.181 --> 00:59:41.941
And he blows a tire. The tire was completely shredded, it looked like.
00:59:44.121 --> 00:59:48.721
And, I mean, it was pretty, I don't know when it blew out. Yeah.
00:59:50.017 --> 00:59:55.817
Got here to pack the package and I saw my tire when I got out of the car and
00:59:55.817 --> 00:59:57.857
I said that looks a little low. I'll air it up before I go.
00:59:58.377 --> 01:00:02.297
Oh, I wrap. I get to get everything packed. I go out in the car,
01:00:02.417 --> 01:00:04.757
start airing it up and it will not air up.
01:00:05.437 --> 01:00:09.577
Okay, well I'll just wait till he gets here. Maybe he can help me out. Maybe I'm missing some.
01:00:11.017 --> 01:00:16.377
Yes. We got the bigger air compressor and it still did not air up.
01:00:16.757 --> 01:00:19.397
We're like, okay, whatever. We'll just put the donut on.
01:00:20.017 --> 01:00:23.837
And then upon taking it off, we discovered the back was just completely gone.
01:00:23.837 --> 01:00:26.997
So that turned into two new tires this week.
01:00:27.957 --> 01:00:29.677
Yes, needs more sales.
01:00:31.751 --> 01:00:35.531
Daughter did that not too long ago she she hit something and
01:00:35.531 --> 01:00:38.591
then she drove all the way home on the flat tire
01:00:38.591 --> 01:00:42.191
and then told us that the tire was flat right
01:00:42.191 --> 01:00:45.031
i looked at it and i thought you know
01:00:45.031 --> 01:00:48.391
i was like well maybe maybe it's we can just plug the
01:00:48.391 --> 01:00:51.311
tire and i went out and looked and the whole back side of
01:00:51.311 --> 01:00:54.251
it against the uh against the
01:00:54.251 --> 01:00:57.271
rotor was a series of holes big
01:00:57.271 --> 01:01:00.031
enough to put my fist in just it's like
01:01:00.031 --> 01:01:02.871
what are you doing what what did you hit did you
01:01:02.871 --> 01:01:07.411
i mean was it did you hit a a dead reindeer what's happening here it's i mean
01:01:07.411 --> 01:01:14.591
it's just destroyed so yeah and then a week later she popped the driver's side
01:01:14.591 --> 01:01:20.111
front tire so we two tires within a week yeah go your pain,
01:01:22.011 --> 01:01:29.091
well you know as of right now you can use code flattire on beauty usa.com for 15 off.
01:01:31.851 --> 01:01:41.911
Yeah i was just pulling up the the posts about it try to figure out what what
01:01:41.911 --> 01:01:47.451
day that ended so flat tire gets you 15% off until April 2nd. So,
01:01:49.471 --> 01:01:53.231
whoever's listening live, because this will come out after April 2nd,
01:01:53.271 --> 01:01:58.811
but if you guys are listening live, go save yourself 15% with that. If you have a flat tire.
01:01:59.151 --> 01:02:02.171
With that horrible story. Hopefully you don't have a flat tire.
01:02:03.751 --> 01:02:05.671
You gotta send proof of your flat tire.
01:02:08.868 --> 01:02:13.788
Yeah, I wanted to get that out there, just getting to get that 15% out to everybody,
01:02:14.148 --> 01:02:16.208
the few of them listening.
01:02:16.428 --> 01:02:21.688
But yeah, I was watching that reel and I was like thinking, because it said
01:02:21.688 --> 01:02:23.948
something about like bad time or something.
01:02:24.068 --> 01:02:27.288
I'm like, oh, you're going to get to the post office like five minutes after it closes or whatever.
01:02:27.468 --> 01:02:31.708
And it's like, oh, I got a flat tire and I didn't make it.
01:02:33.228 --> 01:02:39.628
Yeah so it just kind of goes to show what a small company has to go through to get products out,
01:02:40.128 --> 01:02:46.908
and going back to dan c he was if he's not the first he was or he wasn't the
01:02:46.908 --> 01:02:51.288
first he was one of the first guys that when i first decided hey i'm gonna grow
01:02:51.288 --> 01:02:52.248
it out because it was always,
01:02:52.828 --> 01:02:55.468
through like high school and college it was like all right
01:02:55.468 --> 01:02:58.468
let it grow because i don't feel like shaving and then i gotta shave
01:02:58.468 --> 01:03:02.048
it off or clean it up and then sometime in
01:03:02.048 --> 01:03:04.848
college i don't remember when it was i was like you know what i'm just gonna let it go
01:03:04.848 --> 01:03:07.708
and i got to that point where it just itched and just
01:03:07.708 --> 01:03:12.388
got annoying and i kept hearing stuff about oils and this and that and so i
01:03:12.388 --> 01:03:16.948
started doing my research on on youtube like you guys said you did and he came
01:03:16.948 --> 01:03:21.548
up along with a few others and yeah i've learned a lot from him when i first
01:03:21.548 --> 01:03:25.368
started out still do i'll watch a couple of his reels,
01:03:25.368 --> 01:03:27.668
or his videos on YouTube here and there,
01:03:27.828 --> 01:03:33.328
still learn a bunch of different stuff and you, you could find a bunch of great
01:03:33.328 --> 01:03:35.348
products by listening to what he has to say.
01:03:37.027 --> 01:03:40.007
Get him on. I'm surprised that we haven't done that.
01:03:40.427 --> 01:03:46.227
I haven't reached out. I don't think Jerry has either, but we need to get him
01:03:46.227 --> 01:03:48.207
on. That'd be kind of cool.
01:03:48.907 --> 01:03:54.867
So you guys got butters and oils. Is there any plan for the future to add other
01:03:54.867 --> 01:04:01.867
product lines, different grooming products, anything else that absolutely will be shown?
01:04:02.467 --> 01:04:08.247
We have plans. Like he said earlier, we're kind of taking things more at a slower
01:04:08.247 --> 01:04:11.227
pace to make sure we don't overwhelm ourselves but we have,
01:04:11.787 --> 01:04:14.807
plans to fit a few other products besides
01:04:14.807 --> 01:04:17.987
just oil and butter out i think we're gonna next
01:04:17.987 --> 01:04:21.287
uh we're gonna work on a balm
01:04:21.287 --> 01:04:24.687
which is different from the butter you
01:04:24.687 --> 01:04:27.647
know we're gonna add a getting the right amount of
01:04:27.647 --> 01:04:34.527
wax in it for us it's just me i'm not a real a guy that likes a lot of stickiness
01:04:34.527 --> 01:04:41.087
or whatever in my beard and so so we're going to start working on the balm we
01:04:41.087 --> 01:04:45.127
have already experimented once or twice with it and it wasn't.
01:04:46.570 --> 01:04:50.090
Up to quality that i would like so we're that
01:04:50.090 --> 01:04:52.930
is the next thing that we're working on is getting at least one
01:04:52.930 --> 01:04:56.130
bond getting a bomb out there because there are some people that
01:04:56.130 --> 01:05:01.550
like a bomb or something more more hold for their mustaches and things of that
01:05:01.550 --> 01:05:05.990
nature so that's next and then there'll be some other things at some point but
01:05:05.990 --> 01:05:10.310
that's our next one out i'm going to be pushing now you know he has part of
01:05:10.310 --> 01:05:14.130
the company too so i have to go through him but that's kind of where we're leaning.
01:05:15.750 --> 01:05:18.790
Nice any thoughts on like shampoo and
01:05:18.790 --> 01:05:21.730
conditioner possibly i've looked
01:05:21.730 --> 01:05:25.810
into those the answer is yes at
01:05:25.810 --> 01:05:32.610
some point that is quite the endeavor yeah i don't but yes i'd love to do that
01:05:32.610 --> 01:05:37.990
at some point yeah there's a lot that go into those those two versus just i
01:05:37.990 --> 01:05:40.890
don't want to say just throwing a bunch of oils and fragrances together but
01:05:40.890 --> 01:05:44.170
it's a lot more than just putting oils and fragrances together with those though.
01:05:45.090 --> 01:05:53.090
Yeah. Definitely. Definitely a lot more with this, with the beard wash and kitcheners for sure.
01:05:55.410 --> 01:05:59.310
On the radar very cool so what
01:05:59.310 --> 01:06:02.510
is your uh process on i guess
01:06:02.510 --> 01:06:05.450
coming up with new sense just you guys think
01:06:05.450 --> 01:06:08.190
of you know just your brainstorming do you have
01:06:08.190 --> 01:06:10.930
other people close to you that give you
01:06:10.930 --> 01:06:14.130
i'm sure people are in your ears say why don't you do a tangerine oil
01:06:14.130 --> 01:06:16.950
why don't you do this and that and like how do you come up with
01:06:16.950 --> 01:06:19.910
the ones that you kind of want to move forward on and
01:06:19.910 --> 01:06:22.830
want to really put on the top of the list to move forward
01:06:22.830 --> 01:06:25.670
with i still have some of
01:06:25.670 --> 01:06:28.770
that list from the very beginning with the 10
01:06:28.770 --> 01:06:31.930
those are ones i'd like to do and you're
01:06:31.930 --> 01:06:34.670
right i do have friends tell me you know you
01:06:34.670 --> 01:06:37.450
should do this and you listen to them
01:06:37.450 --> 01:06:40.490
because some of them have grown out to support the company
01:06:40.490 --> 01:06:43.670
but a lot of it's just brainstorming and
01:06:43.670 --> 01:06:47.950
figuring out what is the next out of the options we have what's going to be
01:06:47.950 --> 01:06:54.230
the next one for the company not what not necessarily what i or he would you
01:06:54.230 --> 01:07:00.970
know pick what's the next natural step for bearded yeah that makes sense i mean.
01:07:01.530 --> 01:07:04.310
There's a there's so many cents out there so i
01:07:04.310 --> 01:07:07.110
mean it's hard to you know you want to have a little you want
01:07:07.110 --> 01:07:09.950
to touch the whole market but you want to make sure that the
01:07:09.950 --> 01:07:13.290
products put out are also perfect as well
01:07:13.290 --> 01:07:17.450
and as we said before we try
01:07:17.450 --> 01:07:20.390
to there's a story that goes along
01:07:20.390 --> 01:07:23.530
with every scent and so the story is important
01:07:23.530 --> 01:07:29.630
to us with the scent and to give it a little something extra yeah no that's
01:07:29.630 --> 01:07:34.130
that's awesome and i think a lot of people that you know stumble across you
01:07:34.130 --> 01:07:37.910
guys really look into it are gonna you know respect that as well that you're
01:07:37.910 --> 01:07:42.490
not just throwing out some lemongrass blueberry scent just because you think somebody might like it.
01:07:42.590 --> 01:07:45.850
You know, you got to, you know, develop it, have a story to it.
01:07:45.950 --> 01:07:48.610
And, you know, that's, that's really cool. We respect that as well.
01:07:50.576 --> 01:07:56.676
That's one thing that's on your website when you click on, like,
01:07:56.836 --> 01:07:58.356
I pulled up brass and bourbon.
01:07:58.676 --> 01:08:01.836
You got a little story to go along with it.
01:08:02.096 --> 01:08:05.336
It's late, western hums, on a dusty scene.
01:08:05.496 --> 01:08:08.976
You're alone in your workshop, hand-stained with brass. A half-empty glass of
01:08:08.976 --> 01:08:12.256
bourbon sits beside you. The faint smoke of a cigar still lingers.
01:08:12.496 --> 01:08:17.836
You're reloading, escaping, unwinding. It's not chaos. It's calm. It's not wild. It's urn.
01:08:18.216 --> 01:08:21.596
And you got that with all the other scents, too. That's always, like.
01:08:22.687 --> 01:08:26.607
You have to do it it's something kind of fun and cool to read while you're kind
01:08:26.607 --> 01:08:31.227
of uh reading through the profiles kind of see where your guys mindset was coming
01:08:31.227 --> 01:08:32.907
up with these these profiles,
01:08:33.607 --> 01:08:36.487
so some companies do it some just kind of hey
01:08:36.487 --> 01:08:39.567
here's a profile and it's always fun to read whether it's something
01:08:39.567 --> 01:08:43.787
like this that makes sense or just some outrageous like
01:08:43.787 --> 01:08:46.827
crazy story and there's was
01:08:46.827 --> 01:08:50.447
a high west that has those crazy tasting notes yeah yeah
01:08:50.447 --> 01:08:53.387
that's so good i was yeah they're
01:08:53.387 --> 01:08:56.687
they're uh they're out west they're a whiskey producer
01:08:56.687 --> 01:09:02.867
and they have some of the the best tasting notes and they they they they lean
01:09:02.867 --> 01:09:08.147
into it i think i mean they have ones like you know like wet chalk and like
01:09:08.147 --> 01:09:13.187
yeah it's like sitting on your back porch smoking a cigar while drawing with
01:09:13.187 --> 01:09:15.727
a blue crayon overlooking the ocean.
01:09:16.107 --> 01:09:20.907
And obviously it's all like some crazy stuff that they just decide to throw
01:09:20.907 --> 01:09:22.147
together, but it's fun to read.
01:09:22.387 --> 01:09:25.487
Like I said, those, and then something like your guys said, it's a little bit
01:09:25.487 --> 01:09:30.807
more, more natural and more believable than some of those, these other stuff.
01:09:30.927 --> 01:09:34.607
But it's fun to read while, while you look through and, and try to figure out
01:09:34.607 --> 01:09:36.407
what to send profiles and talk about that.
01:09:36.847 --> 01:09:40.627
Do you guys have any thoughts about doing, I wanted to ask this earlier and
01:09:40.627 --> 01:09:44.327
it completely, escaped my mind about doing like samples.
01:09:45.207 --> 01:09:46.927
Thank you. Wow.
01:09:48.067 --> 01:09:52.647
Yeah, I sent out a sample this week when I sent that fresh.
01:09:53.467 --> 01:10:00.107
The samples we have here, they're not ready for to be sold.
01:10:00.427 --> 01:10:03.107
I'm not sold on the bottles they're in.
01:10:05.250 --> 01:10:11.250
Want to do samples i'm just gonna find the right way to do that no that makes sense we've had,
01:10:12.170 --> 01:10:15.190
we've had companies where it's just like a little was it
01:10:15.190 --> 01:10:17.790
like five milliliter bottle or vial whatever you want to
01:10:17.790 --> 01:10:20.650
call it with a handwritten label on it saying this is the scent
01:10:20.650 --> 01:10:25.970
we've had companies that literally took their main label shrunk it down to fit
01:10:25.970 --> 01:10:32.150
on these so yeah it's however you guys feel is markets your your guys invest
01:10:32.150 --> 01:10:38.430
and if you guys are definitely excuse me if you guys are,
01:10:38.950 --> 01:10:42.270
doing oils or samples i think that's gonna work because
01:10:42.270 --> 01:10:47.590
at least for us it's nice buying a well for you guys like a five pack or a four
01:10:47.590 --> 01:10:51.350
pack if you don't throw the unscented in there be able to try all of them see
01:10:51.350 --> 01:10:56.030
which profile we like the best and especially with it being you know fragrance
01:10:56.030 --> 01:10:59.710
Because when we go to holiday markets or the farmer's markets and everything,
01:11:00.270 --> 01:11:03.370
people there are able to smell them and figure out which one they want.
01:11:03.890 --> 01:11:08.270
Try to do my best on the website to describe what you're going to smell when you can.
01:11:09.090 --> 01:11:10.690
Everyone smells a little different.
01:11:13.550 --> 01:11:16.470
Those descriptions actually are pretty spot on.
01:11:16.690 --> 01:11:20.930
Like I said, which one did I click on? The final flight, bourbon cigar,
01:11:21.810 --> 01:11:25.910
charred wood smoke, brown sugar, roasted marshmallow, sandalwood musk.
01:11:26.610 --> 01:11:30.110
I was sitting down today i couldn't remember if i put this one on or the
01:11:30.530 --> 01:11:33.330
the brass and bourbon and i knew i finished
01:11:33.330 --> 01:11:36.470
one of them off the other day so i went on the website just kind of look because
01:11:36.470 --> 01:11:41.270
i kept getting like this like almost smoky note to it and then it popped up
01:11:41.270 --> 01:11:45.890
on here and i was like that's right i had that one on today so you did a killer
01:11:45.890 --> 01:11:50.990
job with those those notes there because they're they're definitely spot on
01:11:50.990 --> 01:11:53.130
i think i think we were me and Paul,
01:11:53.230 --> 01:11:56.310
we're talking about that when we had your products on back in,
01:11:56.310 --> 01:11:57.310
what was that, September?
01:12:01.210 --> 01:12:05.730
Definitely spot on. And that aged brass in the brass and bourbon definitely
01:12:05.730 --> 01:12:08.410
adds something different.
01:12:08.710 --> 01:12:13.750
I was curious about that one, how if it would be like a metallic-y smell or
01:12:13.750 --> 01:12:14.610
something like that. It's not.
01:12:14.870 --> 01:12:19.750
It honestly, somehow you guys figured out how to make a spent brass out of a
01:12:19.750 --> 01:12:25.030
rifle or a handgun sit in this bottle along with the other scent profile.
01:12:25.290 --> 01:12:29.390
I don't know how you guys did it, but it has that same note.
01:12:30.010 --> 01:12:33.610
Can you talk about how you kind of got to that? Because it really is.
01:12:34.490 --> 01:12:37.990
What was it? Months? Months.
01:12:39.250 --> 01:12:43.910
Months. I mean, I don't. He's the, he, yeah, he can answer that better than
01:12:43.910 --> 01:12:45.510
I can. He put it together.
01:12:46.210 --> 01:12:52.550
I mean, it just took a long time of finding the exact right ratios.
01:12:53.410 --> 01:12:59.210
We did have a pretty funny experience with the vetiver incident of 2025.
01:13:00.230 --> 01:13:10.950
Yeah Medivir is very strong earthy but a little a lot too much it was not a
01:13:10.950 --> 01:13:18.270
great synth no silent errors are as important over here we do it until we get it right yeah.
01:13:20.536 --> 01:13:24.836
Going to give away your secrets of how you come up with brass no that's
01:13:24.836 --> 01:13:29.036
a good it for we also did it with uh chrome yeah i
01:13:29.036 --> 01:13:32.636
i didn't get that one yet so i'm i'm
01:13:32.636 --> 01:13:35.596
looking forward to that one because you nailed brass so i mean
01:13:35.596 --> 01:13:38.376
it's something that you don't you know people don't
01:13:38.376 --> 01:13:41.376
really think of when they think of brass they don't think of the scent but
01:13:41.376 --> 01:13:44.556
when you when you smell this you're like that's like yeah
01:13:44.556 --> 01:13:53.176
i used to do some reloading and so yeah that's not exactly what what the smell
01:13:53.176 --> 01:13:56.376
was supposed to but if you've done any of that kind of thing and you get you
01:13:56.376 --> 01:14:01.696
know what you're that smell and it's got got a little that that smell in it
01:14:01.696 --> 01:14:04.516
or machine work or something you know,
01:14:05.076 --> 01:14:08.016
but yeah that's uh yeah that
01:14:08.016 --> 01:14:11.056
that smell that sticks to your hands for a couple days after
01:14:11.056 --> 01:14:14.756
a couple hundred rounds and yeah like i
01:14:14.756 --> 01:14:17.636
said i was the the profile sounded great
01:14:17.636 --> 01:14:20.396
i was just curious on how that brass whether it would
01:14:20.396 --> 01:14:26.196
be an actual like spent brass smell or more of like a metallic smell and i was
01:14:26.196 --> 01:14:31.696
real excited when i put it on and had that actual brass spent brass smell and
01:14:31.696 --> 01:14:39.776
not that like overdone metallic-y scent to it so that that one was done real well so uh So.
01:14:41.269 --> 01:14:44.269
Guys see for the brand and the business for
01:14:44.269 --> 01:14:47.009
over the next uh say like five years or so
01:14:47.009 --> 01:14:49.889
i may not be here in five years so
01:14:49.889 --> 01:14:53.669
you we'll hear
01:14:53.669 --> 01:15:00.349
what you say about the next five years i would like to slowly see this becomes
01:15:00.349 --> 01:15:08.029
less of just a beard care brand and more of like a lifestyle brand where we
01:15:08.029 --> 01:15:11.849
We have all the beard stuff that's still our core products,
01:15:11.849 --> 01:15:17.849
but we'll also have just man-lane hygiene products and eventually do our own
01:15:17.849 --> 01:15:19.449
merch and stuff in-house.
01:15:19.989 --> 01:15:24.129
We called that. We were on with Bearded Bishop, and I made the joke of just
01:15:24.129 --> 01:15:26.389
slowly growing this into our beard empire.
01:15:27.169 --> 01:15:31.589
And my goal would be in the next five years for him to grow this business enough
01:15:31.589 --> 01:15:38.769
that I can just retire from my real job and pack beer pallets and send them out.
01:15:38.949 --> 01:15:42.909
But I'm with him on the goals, but yes, I am.
01:15:43.369 --> 01:15:48.509
I'm looking to in the next couple of three or four years for sure retire anyway.
01:15:48.829 --> 01:15:52.589
So, and this would give me just a little, little something to do,
01:15:52.789 --> 01:15:58.449
keep me from getting bored and, uh, help him grow it to what he wants it to be one of these others.
01:16:00.092 --> 01:16:03.232
Retire, you could get on the social media and figure out these algorithms.
01:16:03.372 --> 01:16:07.272
Yeah. There's nothing else to do. You're right. You're right.
01:16:09.192 --> 01:16:12.592
I might take a whole nother lifetime. Trust me. No shit.
01:16:12.992 --> 01:16:15.892
Yeah. No, I don't know that I'll be, I'll be, unless I can do that,
01:16:16.012 --> 01:16:21.812
my motorcycle or whatnot when I retire, I don't, algorithms may be the farthest
01:16:21.812 --> 01:16:25.732
from my, my mind. I'm going to let him handle all that.
01:16:26.572 --> 01:16:29.772
It sounds like mike's got plans to be the
01:16:29.772 --> 01:16:32.592
the phil robertson of beard care
01:16:32.592 --> 01:16:35.612
products that's it that being
01:16:35.612 --> 01:16:38.412
said we got you know
01:16:38.412 --> 01:16:41.752
this show is you know beard products cigars and
01:16:41.752 --> 01:16:45.132
and you know alcohol essentially more
01:16:45.132 --> 01:16:48.112
favoring towards whiskey but do you guys drink at
01:16:48.112 --> 01:16:51.092
all do you drink beer do you drink wine not drink
01:16:51.092 --> 01:16:54.112
at all like what what do you guys do in your in your personal time
01:16:54.112 --> 01:16:56.972
uh no i am not a
01:16:56.972 --> 01:17:00.272
a big drinker i have and
01:17:00.272 --> 01:17:03.792
i'm not saying i've never had drinks but i am not it's not
01:17:03.792 --> 01:17:07.492
a daily occurrence for me for sure and
01:17:07.492 --> 01:17:10.392
for him i'm not going to answer for him i
01:17:10.392 --> 01:17:14.152
know what it better be but for him it's his
01:17:14.152 --> 01:17:16.972
choice but no i am not saying i've never drank but i'm
01:17:16.972 --> 01:17:19.792
not a connoisseur of the bourbons and and
01:17:19.792 --> 01:17:22.812
things of that nature no is the same exact answer
01:17:22.812 --> 01:17:25.532
for me that's right that's because
01:17:25.532 --> 01:17:31.352
i'm sitting right here with him we'll talk to you later we got we got a couple
01:17:31.352 --> 01:17:38.032
guys that listen that ride what are you riding hey i have oh five road king
01:17:38.032 --> 01:17:43.992
that is more built for shows and then i have a 2016 street glide nice.
01:17:46.040 --> 01:17:52.020
You can see them on Mark Rides on YouTube, so. What do, uh. Shameless plug, dude.
01:17:52.800 --> 01:17:56.980
Well, talk about it. What do you, what's that, uh, what do you do on there?
01:17:57.880 --> 01:18:02.760
I just ride motorcycles and, and, and go ride on trips and, and,
01:18:02.840 --> 01:18:07.340
and show my experiences in places I go and talk about that.
01:18:07.340 --> 01:18:12.160
And like I said, the same thing with that was to always, if the channel ever made money.
01:18:13.000 --> 01:18:16.240
I would be donating to check or to veterans charities
01:18:16.240 --> 01:18:19.840
with it it's it it's more of a just a motorcycle channel
01:18:19.840 --> 01:18:22.660
about i've done a motorcycle like a build on
01:18:22.660 --> 01:18:25.820
my 2005 wouldn't call
01:18:25.820 --> 01:18:31.460
it a build more i don't just a upgrades and things of that nature things like
01:18:31.460 --> 01:18:38.640
that try going to specific places i were riding in kentucky and riding in last
01:18:38.640 --> 01:18:45.060
big vlog idea was uh i rode all over texas and all of those things, just, just,
01:18:45.720 --> 01:18:50.280
you know, recording my riding adventures and showing places that I go.
01:18:50.700 --> 01:18:55.680
And at some point I haven't ridden in nearly a year because of all my surgeries,
01:18:55.860 --> 01:18:59.560
but I, I just got turned loose to, to get back on.
01:18:59.820 --> 01:19:05.560
So, but that's what it's about is about that channel. It's on, I've had it a few years.
01:19:05.940 --> 01:19:10.620
It does, it hasn't really made any money yet. It has the capability if I put
01:19:10.620 --> 01:19:12.440
more into it, but I have a full-time job.
01:19:12.620 --> 01:19:18.340
So it's hard to, and I don't want to ask people for memberships and things like that.
01:19:18.380 --> 01:19:22.700
I was just going to let it grow naturally. And, and if it made some money,
01:19:22.880 --> 01:19:26.960
we were donating and because like I say, I have a full-time job and that money
01:19:26.960 --> 01:19:30.520
was just going to be for donating to veterans and stuff.
01:19:32.590 --> 01:19:39.350
Looking at your page, your YouTube page, I can see that that is all is something
01:19:39.350 --> 01:19:42.930
that's not unique to bearded, that is all.
01:19:43.150 --> 01:19:45.610
So can we hear a little bit about that catchphrase?
01:19:47.410 --> 01:19:52.010
Well, the catchphrase, it's somewhat of a military phrase sometimes when somebody
01:19:52.010 --> 01:19:53.870
went in there. I thought it might be.
01:19:54.930 --> 01:19:58.490
And he wants to send you out of the room or whatever. He'll say that is all
01:19:58.490 --> 01:20:05.190
or whatnot. And I just, I had, I had done it a couple of times on a post and
01:20:05.190 --> 01:20:09.170
people, people kind of liked it and I tried to quit.
01:20:09.290 --> 01:20:12.430
I didn't really want to do it. I was ranting about something and,
01:20:12.550 --> 01:20:17.630
and so, and so I wrote that at the end of it because I was just mad about something, I guess.
01:20:18.270 --> 01:20:21.590
And I tried to quit it and then nobody, and every time I tried to quit it,
01:20:21.630 --> 01:20:25.450
everybody's like, yeah, you got to say it or they come back with me with it. So it just.
01:20:27.432 --> 01:20:31.152
The years, I would just end everything with that is all. And,
01:20:31.152 --> 01:20:34.912
and on my YouTube channel, that just came, that's my catchphrase.
01:20:35.112 --> 01:20:40.232
And then Mason decided when we started the beard business that he would just,
01:20:41.292 --> 01:20:46.092
intertwine the two and bring the, that is all over to the bearding company.
01:20:46.732 --> 01:20:48.512
That's how that kind of came about.
01:20:49.252 --> 01:20:57.172
I had a feeling I have, uh, my, my father was in Marine Corps and he has said
01:20:57.172 --> 01:20:58.712
that phrased to me more than once.
01:20:59.012 --> 01:21:01.872
Then I thought that that might be, that might have something to do with it,
01:21:01.972 --> 01:21:07.572
but it's always good to hear, you know, from the mouth of the person that's, that's saying it, so.
01:21:07.932 --> 01:21:12.972
Yeah, that one's been around for, I guess, five, four, five, six years now.
01:21:13.152 --> 01:21:17.652
And it just kinda, kinda got entangled in my YouTube channel and then,
01:21:17.752 --> 01:21:21.252
and then it's just part of my, part of who I am now.
01:21:21.472 --> 01:21:23.472
And he brought it into the business.
01:21:23.852 --> 01:21:27.472
It's what he wanted to do. So that's where that came from.
01:21:28.052 --> 01:21:32.752
So one more thing about that. I got to know the nickname Chip.
01:21:33.072 --> 01:21:36.532
Where's that coming in? Because it's right there on your back.
01:21:36.632 --> 01:21:39.352
You're going to ask all the really good questions now.
01:21:41.372 --> 01:21:52.112
When I was in basic training, my dad, not my dad, he's the reason that I went with my road name.
01:21:52.112 --> 01:21:57.212
But when I was in basic training, I, my jaws were a little fat.
01:21:59.058 --> 01:22:03.978
I was fat, but my little jaws were in. So my drill instructors,
01:22:03.978 --> 01:22:07.938
you know, liked to call me, said I looked like a little chipmunk fellow.
01:22:08.658 --> 01:22:11.478
They always called me up and wanted to know what I had stored in my cheeks,
01:22:11.518 --> 01:22:12.958
you know, and things like that.
01:22:13.878 --> 01:22:17.278
You know, they tried to bust me, break me down with it, you know,
01:22:17.378 --> 01:22:20.838
but it didn't work. So they finally would give up on it.
01:22:21.338 --> 01:22:26.678
It is what it is, but I had told my dad about it and he just got a kick out
01:22:26.678 --> 01:22:31.078
of it. And so, you know, when I came home from basic training and school and
01:22:31.078 --> 01:22:36.278
all that, they had a welcome home chip sign on the front of my house.
01:22:37.078 --> 01:22:40.198
And nobody's really ever called me that over the years.
01:22:40.598 --> 01:22:44.278
And, you know, so my dad passed away in 2018.
01:22:44.278 --> 01:22:49.998
And when they asked me about my road name and all of that, that's just one of
01:22:49.998 --> 01:22:51.978
those things that had a meaning,
01:22:52.178 --> 01:22:57.458
a military meaning to me from my days in the military and from what it meant
01:22:57.458 --> 01:23:01.918
to him and how funny it was. And so that's where that came from.
01:23:02.058 --> 01:23:07.458
That's a pretty cool nickname, though, without knowing the story about the chipmunk.
01:23:07.998 --> 01:23:13.198
Yeah, I have to, you know, it's not as cool once you hear the story.
01:23:13.198 --> 01:23:19.298
Yeah well no it's it's funny to me because i grew up i had a friend that.
01:23:20.267 --> 01:23:24.007
College he got the nickname of blade and
01:23:24.007 --> 01:23:27.727
he went on to become a marine and that's a pretty fucking badass nickname of
01:23:27.727 --> 01:23:32.627
blade right but it was given to him because i think a couple of our friends
01:23:32.627 --> 01:23:40.267
drunkenly were watching something online calling it was a zorro parody called the gay blade and,
01:23:41.487 --> 01:23:48.047
he got it from that somehow but there you go a pretty badass nickname so like
01:23:48.047 --> 01:23:51.527
chip's a pretty cool nickname, as long as you don't know the story.
01:23:53.427 --> 01:23:57.547
So I've only known or met one other chip in my whole life.
01:23:57.767 --> 01:24:03.447
I believe he's the Kentucky State Trooper now. But when I was in college, we worked together.
01:24:04.007 --> 01:24:09.407
And it was in a very tiny, very hot kitchen where I worked. And he was a server.
01:24:09.867 --> 01:24:14.267
And he messed up an order one time. And...
01:24:15.073 --> 01:24:19.593
My nickname was Sunshine specifically because of my demeanor.
01:24:19.753 --> 01:24:22.793
I'm not, you know. Your peachy attitude. Yeah, my peachy attitude.
01:24:23.453 --> 01:24:27.833
You know, and I was given that nickname at that restaurant.
01:24:27.853 --> 01:24:34.713
Well, I lost my mind on this man. He was at least twice as tall as me.
01:24:34.853 --> 01:24:39.613
I'm 5'7 on a good day, you know, and he's, I wouldn't say twice as tall,
01:24:39.653 --> 01:24:42.233
but he's, you know, he's 6'4 or something like that.
01:24:42.493 --> 01:24:45.133
Nicest guy you could ever hope to meet. and he
01:24:45.133 --> 01:24:47.933
walked back there and said after we cooled
01:24:47.933 --> 01:24:50.753
down he said i've never wanted to stick somebody's head in the fryer so much
01:24:50.753 --> 01:24:53.473
in my entire life i was like well come on and try it
01:24:53.473 --> 01:24:56.233
big boy you know it just lit me back up i was ready to
01:24:56.233 --> 01:25:00.113
go again but his name was chip and i
01:25:00.113 --> 01:25:03.713
believe his first name is charles and that's why he's called chip i don't i
01:25:03.713 --> 01:25:08.113
don't really know you know he doesn't have a cool story behind that so when
01:25:08.113 --> 01:25:13.113
i saw that that patch on your vest there on your cut i had to know what that
01:25:13.113 --> 01:25:17.953
was all about that's a that is a damn cool story you know it's it ends up having.
01:25:18.813 --> 01:25:23.433
Strings tied to two different aspects of your life i really don't know that
01:25:23.433 --> 01:25:27.333
you could have gone with anything else if you had it would have been disingenuous
01:25:27.333 --> 01:25:32.953
to yourself you know it wouldn't make you sense to go with anything else so that's great oh,
01:25:35.985 --> 01:25:41.145
So Mason, Mark talked about his little routine with butter and whatnot.
01:25:41.205 --> 01:25:42.565
What's your beer routine?
01:25:42.925 --> 01:25:46.885
Do you do oil and butter? Do you do one more than the other?
01:25:47.465 --> 01:25:49.485
What do you typically do? I
01:25:49.485 --> 01:25:54.305
will do, when I'm getting ready in the morning, I do both oil and butter.
01:25:54.625 --> 01:25:58.885
I use a little lighter butter in the morning that's kind of just there to tame
01:25:58.885 --> 01:26:00.545
some flyaways, if anything.
01:26:00.785 --> 01:26:07.545
And then I just go butter at nighttime for bed. But that's what I've been doing
01:26:07.545 --> 01:26:11.585
a lot more lately is butter at nighttime.
01:26:11.785 --> 01:26:16.405
I've, for some reason, I've been doing a lot. I don't know why, but I've liked it.
01:26:16.565 --> 01:26:22.965
I think that would also be our goal with the balm is that that could be maybe
01:26:22.965 --> 01:26:26.525
why you in the morning to where it still hydrates like butter,
01:26:26.885 --> 01:26:28.265
but it has a little old like.
01:26:28.825 --> 01:26:32.125
We don't want you to have to use it to get it out of our.
01:26:34.995 --> 01:26:39.035
You guys talked about how not every product or scent works with people.
01:26:39.575 --> 01:26:43.155
I'm not a big balm fan down here in Florida. It's humid. It's hot.
01:26:43.575 --> 01:26:49.135
Weighs it down. It feels like you got an extra scarf on. Butter is perfect. It's lighter.
01:26:50.515 --> 01:26:55.155
I've come to find like a liquid butter. I don't know if you guys have looked into doing that.
01:26:55.615 --> 01:27:00.755
Liquid butter here for me, it's the same properties as butter,
01:27:00.935 --> 01:27:04.515
just a little bit lighter. So it's a little bit less heavy, even though butter
01:27:04.515 --> 01:27:09.455
is not heavy, especially down here in Florida where it's hot and everything.
01:27:09.895 --> 01:27:17.275
I don't like having that weighed down. So butter, liquid butter is my choice.
01:27:17.515 --> 01:27:21.515
Have you guys thought about doing liquid butters at all?
01:27:21.995 --> 01:27:26.375
I don't know that I've actually thought about it. I've heard of liquid butter
01:27:26.375 --> 01:27:28.035
and I've seen some people that use it.
01:27:28.635 --> 01:27:33.335
I don't know much about it. So as far as us doing it, I don't think we put any
01:27:33.335 --> 01:27:35.275
real thought into liquid butter.
01:27:36.175 --> 01:27:41.215
You know, I'm sure it's good. I'm not a real, like, I'm not a bomb guy either.
01:27:42.315 --> 01:27:45.235
If I was going to twist my mustache up or something, you know,
01:27:45.315 --> 01:27:47.535
maybe I don't do that really.
01:27:47.735 --> 01:27:52.255
But, you know, me, I don't like a lot of greasy feel on my beard either.
01:27:52.535 --> 01:27:55.955
And I like a light feel on my beard just enough to.
01:27:57.195 --> 01:28:00.935
Hydrated during the day or at night when i go no all
01:28:00.935 --> 01:28:03.815
right but liquid butter i would have to look into it
01:28:03.815 --> 01:28:06.535
and see you know it'd be a lot more of
01:28:06.535 --> 01:28:09.695
the r d so much yeah
01:28:09.695 --> 01:28:12.635
we finally got the butter where
01:28:12.635 --> 01:28:15.615
we kind of wouldn't like it for ourselves and other people
01:28:15.615 --> 01:28:19.015
seem to enjoy it also but yeah that's
01:28:19.015 --> 01:28:22.435
something to look at yeah i don't even know what it did is
01:28:22.435 --> 01:28:25.815
it liquid like liquid liquid or is it just yeah it's
01:28:25.815 --> 01:28:28.755
it's kind of like a in between of
01:28:28.755 --> 01:28:32.455
oil and butter and like think of it like a conditioner consistency
01:28:32.455 --> 01:28:35.555
yeah right okay it's a little bit thicker than
01:28:35.555 --> 01:28:38.995
oil but it's still liquid form um right
01:28:38.995 --> 01:28:41.895
like i said probably just a different ratio of
01:28:41.895 --> 01:28:44.655
wax yeah yeah that's all it
01:28:44.655 --> 01:28:47.515
is i know some people love it me i could
01:28:47.515 --> 01:28:50.575
go either way just i like it because i don't do i
01:28:50.575 --> 01:28:53.455
don't do balms i stop at butter yeah like balms like
01:28:53.455 --> 01:28:56.255
you i think it weighs it down you know it just
01:28:56.255 --> 01:28:59.095
i'd only i have balms i don't use balms
01:28:59.095 --> 01:29:01.835
at all yeah but i like balms i use i
01:29:01.835 --> 01:29:04.735
used a balm today right i might use an oil at
01:29:04.735 --> 01:29:10.615
night but my beard kind of fuck you know it just grows in in weird directions
01:29:10.615 --> 01:29:16.035
for especially here and my beard being as long as it is generally they curl
01:29:16.035 --> 01:29:19.935
into my nostrils and then And I'm walking around all day scratching my nose
01:29:19.935 --> 01:29:22.215
because something ridiculous is happening.
01:29:22.515 --> 01:29:28.295
And so, you know, and I'm surprised because part of it's because of the humidity here in Kentucky.
01:29:28.335 --> 01:29:32.755
It can get kind of nasty. And you guys got some of the same weather.
01:29:32.995 --> 01:29:38.875
And then Paul, you know, Paul gets the weather that I had two days ago.
01:29:39.215 --> 01:29:43.095
Right. So it just kind of sweeps east over to Paul because he's on the same road.
01:29:44.853 --> 01:29:48.153
There pretty much and i'm surprised
01:29:48.153 --> 01:29:52.033
he doesn't like bombs more than he does but the humidity really makes
01:29:52.033 --> 01:29:54.793
it spring up it drives me so i like that
01:29:54.793 --> 01:29:57.653
i'm not as big of a fan of butters they they tend
01:29:57.653 --> 01:30:00.633
to put them on and my beard just goes white
01:30:00.633 --> 01:30:03.473
like snow and i have to work it in and all that i
01:30:03.473 --> 01:30:06.813
like the balm but i can't yeah i
01:30:06.813 --> 01:30:09.733
i'm with you on the humidity on a when
01:30:09.733 --> 01:30:13.533
it's humid or if it's a rainy day i
01:30:13.533 --> 01:30:17.053
get a real frizzy and and so i
01:30:17.053 --> 01:30:19.773
use a little bit of butter on those days i don't
01:30:19.773 --> 01:30:22.673
use a lot of butter just a little on my finger and
01:30:22.673 --> 01:30:25.413
rub it in and i'm not a fan of the
01:30:25.413 --> 01:30:28.893
greasy over too much on it but
01:30:28.893 --> 01:30:32.353
i can see in the in the humidity because we
01:30:32.353 --> 01:30:35.153
have it here you know i can tell on a humid
01:30:35.153 --> 01:30:38.033
day my beard just has a mind of
01:30:38.033 --> 01:30:40.973
its own and does what it wants to do and
01:30:40.973 --> 01:30:43.733
and so i i can see where somebody would like a
01:30:43.733 --> 01:30:46.413
balm and that's why you know those are
01:30:46.413 --> 01:30:49.873
the reasons why we're going to work on getting a balm perfected
01:30:49.873 --> 01:30:55.373
we like because people use them even though i might not use them but people
01:30:55.373 --> 01:31:01.993
do and then nothing wrong with that i i think i have had balms i just for me
01:31:01.993 --> 01:31:07.933
i like I like our butter it's light it's not it's it's a little more like it's.
01:31:08.862 --> 01:31:11.582
Than our oil uh you know it's a little bit more
01:31:11.582 --> 01:31:14.722
than our oil and and it's light and but
01:31:14.722 --> 01:31:17.622
like say we're going to perfect that balm here this year
01:31:17.622 --> 01:31:21.142
hopefully and we'll see if i like it well
01:31:21.142 --> 01:31:24.122
i look forward to it for sure and i i don't i don't
01:31:24.122 --> 01:31:26.902
i want to state this plainly i don't mind a butter i've
01:31:26.902 --> 01:31:29.982
got some butters in there that i really really really really like
01:31:29.982 --> 01:31:32.742
our buddy at well shit he's he's
01:31:32.742 --> 01:31:36.022
rebranded and i don't remember what's matt's new brand
01:31:36.022 --> 01:31:39.062
bay area bay area yeah
01:31:39.062 --> 01:31:41.882
it was biblical beard and and he's changed it
01:31:41.882 --> 01:31:44.702
to bay area beard he's got a balm he sent me
01:31:44.702 --> 01:31:48.302
it's his halloween scent and it's
01:31:48.302 --> 01:31:51.202
it's everything that you want in a
01:31:51.202 --> 01:31:54.182
in a fall scent you know when the leaves start to crisp and
01:31:54.182 --> 01:31:57.882
and there's a a cool
01:31:57.882 --> 01:32:01.022
humidity in there like the heavy thickness and especially
01:32:01.022 --> 01:32:03.962
in the morning it's all of that right and then the pies and
01:32:03.962 --> 01:32:06.882
all that good stuff so it's all right there and that is great
01:32:06.882 --> 01:32:12.922
but i've not had a butter that i really so it's for me it's either an oil or
01:32:12.922 --> 01:32:18.102
a ball that's that's the what i what i typically go with and the oils i like
01:32:18.102 --> 01:32:25.282
to i do like to use at night and then the balms i like to use early in the day before i go out.
01:32:25.522 --> 01:32:28.242
And then again, I don't use something every day.
01:32:28.562 --> 01:32:33.502
There's two or three days where I go and I don't put anything in my beard and
01:32:33.502 --> 01:32:38.222
it is spraying all the way up to my chin like this and whatever.
01:32:38.302 --> 01:32:42.422
But I just don't like to put something in there every day. I feel like.
01:32:43.800 --> 01:32:46.720
Day is too much of a good thing and too much
01:32:46.720 --> 01:32:49.640
of a good thing is never good so take that
01:32:49.640 --> 01:32:53.100
for what you will it's crazy how everybody uses
01:32:53.100 --> 01:32:57.400
the products differently i mean yeah we've talked about this before i mean for
01:32:57.400 --> 01:33:02.960
me oil doesn't really even go on my beer oil goes on my skin yeah i i yeah i
01:33:02.960 --> 01:33:07.080
always use a dropper whether your product comes with the dropper or not i have
01:33:07.080 --> 01:33:11.120
spare droppers and I put it on my skin and I do the, you know,
01:33:11.220 --> 01:33:13.640
the old chicken scraps to get it into my skin.
01:33:13.780 --> 01:33:21.040
The oil is essentially my lotion for my face. And then the butter is what hydrates my beer.
01:33:21.580 --> 01:33:26.160
That's why I don't like balms because they're too heavy for me personally and to.
01:33:27.542 --> 01:33:30.282
What we were talking about before it's you get those flyaways and
01:33:30.282 --> 01:33:33.662
stuff i'm an evolutionary beard scientist
01:33:33.662 --> 01:33:36.542
you get a flyaway i cut it off the next one
01:33:36.542 --> 01:33:39.462
that's gonna go and we'll learn its fucking lesson not to fly
01:33:39.462 --> 01:33:42.342
away up my nose or anything like that so i'm
01:33:42.342 --> 01:33:45.082
always trimming you you start curling the
01:33:45.082 --> 01:33:47.942
wrong way you're gone sucker and then the next one
01:33:47.942 --> 01:33:50.982
should learn from that and not go that way and uh
01:33:50.982 --> 01:33:53.902
i get you that's the mentality i
01:33:53.902 --> 01:33:57.362
go with but yeah no i'm i'm a big one oil oils for
01:33:57.362 --> 01:34:00.222
my face is really what i know a lot of people use
01:34:00.222 --> 01:34:03.302
oils for the beer now i do you know i'll rub
01:34:03.302 --> 01:34:06.402
it through what's on my hands things like that but you know
01:34:06.402 --> 01:34:09.302
especially down at the bottom stuff the butter is really i
01:34:09.302 --> 01:34:12.182
think what hydrates my beard the best and the oil
01:34:12.182 --> 01:34:14.862
is what you know i rely on to
01:34:14.862 --> 01:34:17.622
keep my face hydrated so i don't get dry skin and get
01:34:17.622 --> 01:34:20.682
flaky and all that kind of you know nasty stuff that
01:34:20.682 --> 01:34:23.822
you know people that don't take care of their beard end up getting and
01:34:23.822 --> 01:34:27.142
that's why they end up shaving their beards off because they get that itchy that
01:34:27.142 --> 01:34:30.162
you know dry skin and you know i think good
01:34:30.162 --> 01:34:33.342
quality oils need to really even if
01:34:33.342 --> 01:34:36.162
you're putting them on your beard you know some people like that and i
01:34:36.162 --> 01:34:40.382
do put it on my beard you know but it needs to get to your skin as well because
01:34:40.382 --> 01:34:46.042
that that's you know that's what your skin your face needs right exactly no
01:34:46.042 --> 01:34:50.502
yeah i'm right there with you i push that oil right to the skin get it get it
01:34:50.502 --> 01:34:53.662
all nice like but but i do a different thing.
01:34:53.762 --> 01:34:57.242
If I got to fly away, I'll tuck it under and kind of like force it there.
01:34:57.342 --> 01:34:59.102
It'll come back out and I'll force it back in.
01:34:59.302 --> 01:35:02.642
It's kind of like... So you're a punishment style beard hair guy.
01:35:03.582 --> 01:35:07.842
I'm a... I'm a... Learn. Learn from your neighbor.
01:35:09.062 --> 01:35:10.062
This one's gone.
01:35:11.969 --> 01:35:18.229
I like that idea. What else? Is that a, you guys got anything else?
01:35:18.789 --> 01:35:24.529
I do not. Oh, when, I don't know if you touched on it. When is that new scent
01:35:24.529 --> 01:35:26.389
coming out? Do you have a date yet?
01:35:27.769 --> 01:35:31.429
Around the end of April. Very good. Around.
01:35:31.969 --> 01:35:35.729
Around. Nothing definite yet, but yeah, that's it. Definitely looking forward
01:35:35.729 --> 01:35:38.769
to that because I want to, well, I haven't tried your guys' butters yet.
01:35:39.109 --> 01:35:42.209
When we picked it up, I just picked some oils up. So definitely, looking
01:35:42.209 --> 01:35:45.949
forward to trying some some butters the new scent maybe
01:35:45.949 --> 01:35:49.189
the definitely gonna pick up the the warrior's
01:35:49.189 --> 01:35:52.309
rest maybe the uh what was the other one freedom
01:35:52.309 --> 01:35:57.409
fresh is that the other one yeah maybe maybe pick some of that up just try it
01:35:57.409 --> 01:36:01.989
out but yeah i've like i said we we tried it on our our veterans day episode
01:36:01.989 --> 01:36:08.889
and i've been a a big fan since so we're glad to hear that we picked it up And
01:36:08.889 --> 01:36:11.089
when I picked it up and sent it out to the guys,
01:36:11.109 --> 01:36:15.509
I didn't realize you guys just started like three months prior to that or whatever it was.
01:36:15.829 --> 01:36:21.089
That was totally crazy. We were doing our research right before the episode.
01:36:21.309 --> 01:36:22.969
And I was like, they're like brand new.
01:36:23.989 --> 01:36:28.609
Paul's like, I couldn't find anything. I was like, I scrolled on their Instagram and everything.
01:36:28.789 --> 01:36:32.429
And they just put out online. I think it was like 4th of July on 2025.
01:36:33.669 --> 01:36:36.049
I was like, they're brand new. Yeah.
01:36:38.132 --> 01:36:41.332
Definitely that no we're fans though definitely yeah
01:36:41.332 --> 01:36:44.132
let us know when you when you're dropping the new
01:36:44.132 --> 01:36:47.112
stuff we'll push it out all right now you know on the good thank
01:36:47.112 --> 01:36:49.892
you yeah yeah when you guys uh if you
01:36:49.892 --> 01:36:52.992
guys do any posts on on facebook or instagram or
01:36:52.992 --> 01:36:56.072
anything tag us do collabs whatever we'll we'll
01:36:56.072 --> 01:36:58.652
definitely help push it out all right like i
01:36:58.652 --> 01:37:01.592
said definitely looking forward to that new scent i'm sure paul is too
01:37:01.592 --> 01:37:04.452
we'll have to get adam a little sample of that
01:37:04.452 --> 01:37:09.412
just so he could try it and hate it but regardless just
01:37:09.412 --> 01:37:12.772
yeah his scent profile that's that's
01:37:12.772 --> 01:37:15.432
one thing we've come to find out doing this over the
01:37:15.432 --> 01:37:18.752
last almost three years is we don't
01:37:18.752 --> 01:37:21.472
like every scent profile out there but as long as the
01:37:21.472 --> 01:37:24.352
actual base oil is a good one and works well
01:37:24.352 --> 01:37:29.572
i can deal with not liking the scent for a couple hours as long as it makes
01:37:29.572 --> 01:37:34.672
me feel good and like i said that i don't want to be itchy i don't want redness
01:37:34.672 --> 01:37:39.572
i don't want any of that stuff and right the good oils that well the good companies
01:37:39.572 --> 01:37:43.812
seem to come out with a scent that everyone likes at least one son.
01:37:44.512 --> 01:37:48.112
Yeah i've even yeah i've even i
01:37:48.112 --> 01:37:52.232
think i've gone on record liking a patchouli
01:37:52.232 --> 01:37:55.512
beard oil even though that's the worst on the
01:37:55.512 --> 01:37:58.492
man um it was
01:37:58.492 --> 01:38:01.492
a good quality product and the oil was a great base and
01:38:01.492 --> 01:38:04.192
everything so you know i had to put my tongue but you know
01:38:04.192 --> 01:38:11.292
so i think yeah i think you know the the blend the blend is the is is 90 of
01:38:11.292 --> 01:38:15.952
it yeah the scent is what sells it i think and you guys probably know that but
01:38:15.952 --> 01:38:21.892
the blend is what people come back to you know because it doesn't break out
01:38:21.892 --> 01:38:23.092
their face what'd you say adam.
01:38:23.969 --> 01:38:27.889
Wasn't that one of the ostrich oils? I can't remember.
01:38:28.089 --> 01:38:33.329
I just know that the scent of patchouli is, I mean, just disgusting.
01:38:33.749 --> 01:38:38.689
So don't ever do that, guys, if you take my recommendation, unless you've got
01:38:38.689 --> 01:38:39.629
a bunch of hippie friends.
01:38:40.149 --> 01:38:44.589
But, you know, I don't like that scent at all.
01:38:44.749 --> 01:38:48.229
And there was one I remember thinking, you know, this is going to be awful.
01:38:48.229 --> 01:38:52.269
And I tried it anyway, and it wasn't horrible because the, you know,
01:38:52.269 --> 01:38:55.169
of the base blend was good quality products.
01:38:55.409 --> 01:38:58.789
So you guys are on the right path with the good quality products.
01:38:58.929 --> 01:39:05.909
And the scent profiles is what sells marketing-wise, but keep them coming back
01:39:05.909 --> 01:39:07.609
with the good quality products.
01:39:07.849 --> 01:39:10.309
So keep on that. And I think you guys are going to be awesome.
01:39:12.275 --> 01:39:18.175
Yeah, keep up what you guys are doing. The first, well, I want to say the two
01:39:18.175 --> 01:39:20.135
scents that we had were great.
01:39:20.375 --> 01:39:24.275
I can't imagine the other two are bad with these.
01:39:24.555 --> 01:39:27.335
Looking forward to the new scents coming out.
01:39:27.515 --> 01:39:34.255
And then we'll have to grab the Christmas scent this year for our Christmas
01:39:34.255 --> 01:39:36.815
special or Christmas episode, whatever we want to call it.
01:39:37.115 --> 01:39:40.755
We'll have to grab some of that. But yeah, looking forward to see what you guys
01:39:40.755 --> 01:39:42.775
put out over the next couple of years.
01:39:43.155 --> 01:39:46.235
Mark, whether you're still with them or you're retired, riding around your bike
01:39:46.235 --> 01:39:47.915
around the U.S. Around here, don't worry.
01:39:48.975 --> 01:39:52.675
But yeah, definitely look forward to see what comes out of Bearded. That is all.
01:39:53.275 --> 01:39:56.155
Appreciate it. That being said, do you guys want to plug your,
01:39:56.275 --> 01:40:01.035
plug you, plug you guys, your socials and website and everything like that?
01:40:01.915 --> 01:40:08.495
Website is beardedusa.com and then all our socials are at bearded that is all
01:40:08.495 --> 01:40:14.995
I just gotta break in there beardedusa.com you guys got that that's fucking awesome how was that.
01:40:16.875 --> 01:40:21.415
That's awesome like I didn't even realize I've been looking at your website
01:40:21.415 --> 01:40:26.475
you know I was surprised that was available that's incredible that you guys
01:40:26.475 --> 01:40:29.355
secure beardedusa.com that's fucking awesome,
01:40:31.155 --> 01:40:36.195
I don't know how he did it, but he did it and rolling with it. I like it. That works.
01:40:37.643 --> 01:40:40.463
I appreciate you guys. I'm just going to say I appreciate you guys having us
01:40:40.463 --> 01:40:42.903
on here and enjoyed the conversation,
01:40:43.243 --> 01:40:47.023
enjoyed getting to meet you guys, and, like I say, appreciate it,
01:40:47.083 --> 01:40:53.203
letting us get our brand name out there a little bit, and we'll push the podcast
01:40:53.203 --> 01:40:55.043
all we can, and, like I say,
01:40:55.163 --> 01:40:58.403
we'll stay in touch with you guys. We appreciate that.
01:40:59.243 --> 01:41:03.843
We can't say enough how much we appreciate you guys taking a time to sit with us.
01:41:04.343 --> 01:41:09.343
Yeah. The conversation was great. the story was great the stories there is one
01:41:09.343 --> 01:41:15.383
question that i wanted to ask mason uh before we get off here we heard about
01:41:15.383 --> 01:41:19.003
your dad's extracurriculars the things that he likes to do,
01:41:19.463 --> 01:41:22.123
and you know we know that you're a screenwriter and things of that
01:41:22.123 --> 01:41:24.963
nature but what do you like to do in your
01:41:24.963 --> 01:41:27.803
off time of course we want to hear from you before we get off here
01:41:27.803 --> 01:41:30.983
for what i do for fun yes like
01:41:30.983 --> 01:41:34.123
what what do you enjoy doing i will if
01:41:34.123 --> 01:41:37.243
there's a good one out i'd like to play some video games okay
01:41:37.243 --> 01:41:40.723
here recently i'm really into tabletop rpgs
01:41:40.723 --> 01:41:45.063
like dungeon and dragons dagger heart okay okay definitely
01:41:45.063 --> 01:41:48.203
what's your go-to gaming platform
01:41:48.203 --> 01:41:52.763
uh pc yeah okay that's
01:41:52.763 --> 01:41:56.243
when you know you're a real one i've never got into well i don't want to say
01:41:56.243 --> 01:42:00.543
i never got into it back in the day i played some pc games but never really
01:42:00.543 --> 01:42:06.703
got into it after that but i got some i got some buddies who are hardcore into
01:42:06.703 --> 01:42:09.963
PC gaming and it's just it's insane,
01:42:10.483 --> 01:42:14.383
that's where I do most of it I have the PlayStation 5 and the Switch for if
01:42:14.383 --> 01:42:17.603
exclusives come out but most of the time I'm playing it over.
01:42:19.621 --> 01:42:24.541
Pretty basic i've got my xbox and it's on the other side of the room my bed
01:42:24.541 --> 01:42:31.241
and i sometimes after my wife goes to sleep if i've got an hour of energy left in me i'll sit there and,
01:42:31.701 --> 01:42:36.461
play a video game you know i don't i don't do any of the online shit or anything
01:42:36.461 --> 01:42:41.981
like that i'm still stuck in my nintendo ways back in the day where it was one
01:42:41.981 --> 01:42:46.821
or two player and that's that's all you got and but i like my shooters i like
01:42:46.821 --> 01:42:50.901
the ghost recons and the you know halo and,
01:42:51.501 --> 01:42:55.061
destiny and things like that those are those are the kind of games that i like
01:42:55.061 --> 01:43:00.941
to play so talk about talk about nintendo i'm right there with you mari the wii sports baseball,
01:43:02.130 --> 01:43:07.710
I used to play the shit out of the Wii Sports Baseball and the golf game when I had Wii.
01:43:07.910 --> 01:43:11.090
The bowling game? How did you not say the bowling game? Oh, yeah,
01:43:11.090 --> 01:43:14.070
everyone played that, but golf and baseball was my go-to.
01:43:15.150 --> 01:43:21.910
Bowling's the one more pro. Yeah, our third partner is a Wii champion. Okay.
01:43:24.150 --> 01:43:28.730
So I had a fishing game. Sorry, guys. I had a fishing game on the Wii,
01:43:28.930 --> 01:43:32.990
and one day I decided to grab one of those little kiddie pools.
01:43:33.010 --> 01:43:36.990
It was like, what are they, four or five foot round, like this deep pool.
01:43:37.970 --> 01:43:40.930
And it was living with my mom. So I put that in the living room,
01:43:41.070 --> 01:43:44.970
filled it up with water, got my bathing suit on, sat in there with a Wii fishing
01:43:44.970 --> 01:43:46.230
pole, and I was sitting there.
01:43:46.530 --> 01:43:51.670
She came home, and then I had my case of beer next to me, if that actually needed to be said.
01:43:52.090 --> 01:43:55.010
She came home, she goes, what the fuck are you doing? I go, I'm fishing.
01:43:55.010 --> 01:43:57.170
It was raining outside, and I wanted to go fishing.
01:43:59.970 --> 01:44:03.890
Needless to say, trying to get that pool full of water out of the house was not fun.
01:44:06.050 --> 01:44:12.730
I heard you say Atari, and you're, I mean, me and you are closer in age than anyone else.
01:44:12.910 --> 01:44:16.810
Yeah, you can't beat a great game of Pong. You cannot be.
01:44:17.510 --> 01:44:21.590
You're always sticking a red button, telling you. I have one. I'm telling you.
01:44:22.090 --> 01:44:27.070
My mom has the Atari sitting in her house, and I keep trying to take it from her. She won't let me.
01:44:28.370 --> 01:44:34.250
I've thrown that joystick and the red button at a 12-inch tube,
01:44:34.550 --> 01:44:37.790
black-and-white TV more times than I can remember as a child.
01:44:39.910 --> 01:44:44.150
Pitfall was the best Atari game, and I don't care what anybody says.
01:44:44.250 --> 01:44:47.090
That was an amazing game. Pitfall was a good one.
01:44:48.212 --> 01:44:53.132
But yeah, that system had so many good games. It did. It did.
01:44:53.472 --> 01:44:57.652
And you had one button and a joystick and a button.
01:44:57.992 --> 01:45:02.852
And then you always blamed it on that goddamn button and you throw it at the TV.
01:45:03.032 --> 01:45:08.072
But the TVs were indestructible back then, too. So now you now you throw a feather
01:45:08.072 --> 01:45:11.552
at my TV and it'll probably glitch for the next three weeks.
01:45:12.312 --> 01:45:13.812
Yes, for sure.
01:45:15.032 --> 01:45:19.472
Well guys, I think that brings us To the end of another episode of Bourbon Beards
01:45:19.472 --> 01:45:22.552
and Belvedeers Be sure to check these guys out Again,
01:45:22.752 --> 01:45:30.032
that's beardedusa.com You can find The charity that Mark mentioned earlier,
01:45:30.192 --> 01:45:35.092
Mission 22 At mission22.org That's mission And the numerals,
01:45:35.252 --> 01:45:40.312
22.org Tunnels to Towers Also mentioned, you can find them at T,
01:45:40.992 --> 01:45:44.232
the numeral T I'm sorry, T the
01:45:44.232 --> 01:45:47.732
numeral who t.org and
01:45:47.732 --> 01:45:50.812
then you can find mark rides at mark rides
01:45:50.812 --> 01:45:53.632
on youtube so you can check out
01:45:53.632 --> 01:45:56.612
his adventures on his motorcycle see those patches
01:45:56.612 --> 01:45:59.512
that we were talking about all that good stuff make sure
01:45:59.512 --> 01:46:02.392
to check that out as always make sure
01:46:02.392 --> 01:46:05.472
to support your local veterans active duty military members leos
01:46:05.472 --> 01:46:08.392
first responders firefighters all those folks
01:46:08.392 --> 01:46:11.072
they're you know they're they're out there giving their all for
01:46:11.072 --> 01:46:14.032
us and the least we can do is is uh
01:46:14.032 --> 01:46:18.572
be supportive but uh if you if you have a favorite veterans charity that you
01:46:18.572 --> 01:46:22.832
want to give to we encourage you to do that make sure they're vetted we talked
01:46:22.832 --> 01:46:27.172
about that before we started recording there are some that are just pure scams
01:46:27.172 --> 01:46:32.432
or some that give you know cents on the dollar for what's actually donated so
01:46:32.432 --> 01:46:33.912
make sure they're vetted make sure they're.
01:46:35.160 --> 01:46:37.960
Up and up as far as the charities go and then
01:46:37.960 --> 01:46:40.800
again make sure to support you know children in your
01:46:40.800 --> 01:46:43.820
local community the world's crazy seems it
01:46:43.820 --> 01:46:48.260
seems to be getting worse the more the layers get peeled back and and every
01:46:48.260 --> 01:46:51.860
day in the news and on facebook and who knows how much of that you can believe
01:46:51.860 --> 01:46:55.620
but still every day there's more and more coming out about people doing horrible
01:46:55.620 --> 01:47:01.600
things children kidnapping them just awful things so let's let's um let's make
01:47:01.600 --> 01:47:03.120
sure that they've got the support they need.
01:47:03.360 --> 01:47:05.700
They're the most vulnerable among us.
01:47:05.980 --> 01:47:09.960
And we need to make sure to look out for them. Maybe if you don't have kids.
01:47:10.440 --> 01:47:13.920
Someday you may, and then you'll know just how scary the world is.
01:47:14.100 --> 01:47:20.660
The world has never been more scary to a person than when they have a small person to take care of.
01:47:20.840 --> 01:47:26.800
Then you begin to realize just how crazy this world is. As always,
01:47:26.960 --> 01:47:27.940
we thank you for joining us.
01:47:28.120 --> 01:47:33.700
And until next week, enjoy your spirits and your cigars responsibly. Cheers. Cheers, guys.
01:47:34.160 --> 01:47:36.440
And thanks for joining us, guys. Absolutely. Thank you.
01:48:24.863 --> 01:48:28.323
Bourbon Beards and Belvedere is produced by Adam Bolden, Paul Rousseau,
01:48:28.443 --> 01:48:32.403
and Jerry Ullman. Edited by Jerry Ullman. Music by Ryan Johnson.
01:48:32.723 --> 01:48:36.403
You can find all of our links on our website at bourbonbeardsandbelvedere.com
01:48:36.403 --> 01:48:40.743
and at beacons.ai forward slash bourbonbeardsandbelvedere.
01:48:40.903 --> 01:48:44.363
As always, enjoy your bourbon and cigars responsibly. Cheers.