As the world and marketplace begin to shift primary focus from Millennials to Generation Z, it’s up to us to get ahead of the curve. Because of this, I decided to bring a Gen Z expert onto the podcast to share with us everything we need to know about engaging with Gen Z. Today’s guest is Mark Beal, he is a keynote speaker, research expert, and the author of the book titled Engaging Gen Z. Although this episode will not contain any parental advice, or how to be less annoyed by your younger brother or sister, this will help you better understand the mindsets of Gen Z, from the standpoint of marketing to consumer habits, and even how they engage at school and work!
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