The podcast episode titled "Customer Relationships: What Are They Worth?" delves into the importance of identifying and nurturing good customer relationships for business growth.
In this episode you will:
- Learn the criteria for assessing customer relationships
- Distinguish between partners and transactional clients
- Understand the significance of creating an ideal client profile (ICP)
- Develop a scoring system to evaluate customers' fit and value.
The conversation explores various factors, including financial aspects, relationship depth, and service quality, that contribute to determining the ideal customer. Hosts Michelle and Dasha stress the benefits of maintaining strong customer loyalty and how it leads to sustainable revenue growth and organizational success. Throughout the episode, they underscore the role of data-driven approaches in enhancing customer relationships and driving business performance.
Please enjoy this engaging episode and check out our show notes for additional resources as well as details about joining an upcoming Office Hours!
Produced By:
Go Go GROW - B2B SMB Scale Up Coaching Podcast
Co-Host Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officer
https://www.linkedin.com/in/dashatyshlek
Co-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leader
https://www.linkedin.com/in/michelleconklepage
Resources Mentioned:
Bain & Company article on loyalty leadership:
https://www.bain.com/insights/are-you-undervaluing-your-customers-hbr/v
10 tips for how to deal with difficult customers:
https://www.businessnewsdaily.com/2864-customer-service-tips.html
About Go Go Grow:
Go Go GROW is a coaching style podcast focusing on providing B2B leaders the key business strategies and skills needed to scale up and transform their Small Business. Season 1 of Go Go GROW is focused on the fundamental practices small businesses need to adopt in order to think strategically about their growth. Topics include financing, CEO resources, sales, marketing, organization wide strategy, and customer relations.
