Most podcasters would like to see a financial return for the countless hours of effort they pour into their shows. And yet few ever manage to do so. Sometimes, the problem is that their shows aren't that good. And yet, more often than not, even fantastic shows struggle to grow and monetize effectively. So what gives? The problem is that most podcasters don't understand the role their podcast is best suited to play in their marketing system and, as a result, are stuck trying to jam a square peg into a round hole. In this episode, Jeremy Enns will help you understand how to set yourself up for more growth, sales, and impact by using your show in the role where it can truly shine!