In this episode, Mark Firth explains how he transformed his business when he began leveraging each podcast interview properly. Mark describes how he utilizes PodMatch to get booked as a guest on podcasts regularly, then how he turns each interview into one month of content for his social media. Mark explains that podcast guests miss a massive opportunity if they don't take this simple, affordable action to create this additional content. Because of the nature of podcasting, this content will become the most valuable assets you share online!
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