They say a picture is worth a thousand words, and a video is worth a million. This is why, in professions like real estate, where leads and networking are essential, video creation can be a game changer.
In this episode of Real Estate Excellence, we were joined by Matthew Manyak, a professional videographer, content creator, and the founder of Double M. Digital. Matthew has made an incredibly successful career by boosting the views and engagement of real estate agents through top-quality videos. Although, as he says, videos are much more than marketing.
Tune in and learn how quality video content can take your real estate game to the next level.
[00:00 - 14:06] Explore the Possibilities of Videography with Matthew Manyak
• Matthew Manyak is a professional videographer, content creator, and digital marketing specialist who has worked with various brands and real estate agents, and he’s the founder of Double. M Digital.
• Video has many more uses than just marketing, and most creators and agents don’t use its benefits to the fullest.
[14:06 - 27:30] Leveraging Content and Videography Across Multiple Platforms
• Repurposing content across multiple platforms is the best strategy for brand awareness and long-term search.
• Adding value through entertainment or education is important in social media.
• To stand out in a saturated market, it is important to create a brand and visually communicate the customer journey.
• Matthew Manak offers services such as photography, Instagram reels, YouTube shorts, commercials, podcasts, and local guides.
[27:30 - 41:02] Why Going the Extra Mile Through Video is Worth it
• The full potential of video is reached by thinking outside the box for target audiences.
• Entering other people's circles by mentioning them on social media.
• Building a sales funnel that caters to the target demographic.
• Video can portray you as an authority in your field and allow you to build connections and networks.
[41:02 - 54:14] Creating an Emotional Connection Through Video
• The best video content is the one that is able to create an emotional reaction from its audience.
• Using audiovisual assets and powerful editing to create an emotional connection with the viewer.
• finding your own voice as a creator is essential to be able to develop an emotional bond with audiences.
[54:14 - 01:07:17] Tips for Creating Reels and Leveraging Artificial Intelligence
• Artificial intelligence can be used as a brainstorming tool for topics.
• Experts recommend posting multiple times a day to keep the machine going.
• Shoot 12-24 reels in 3-4 hours for agents to post every day or every other day.
• Scripts should be prepared ahead of time to save time and cost on-site.
[01:07:17 - 01: 25:58] Outsourcing and Using Every Tool at Your Disposal
• Quality is better than quantity when it comes to views, so it’s not how many people watch your videos but who watches them.
• Fast cuts, different camera angles, and special effects can keep people's attention.
• There are many easy-to-use tools to make great videos, but hiring someone who knows the market can be a good idea.
Quotes:
"It's just a matter of identifying where you want to go and what you want to do and taking it from there." - Matthew Manyak
"Consistent content is king. You have to be consistently posting videos, consistently posting content, and consistently being active. That's where the credibility comes into play." - Matthew Manyak
"A picture's worth a thousand words, and a video's worth a million." - Matthew Manyak
Stay in touch with Matthew Manyak, do business with him, and make him a part of your network by visiting his business page:
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