How do you describe your marketing strategy? Most of us, myself included, often just follow the standards set by the industry we’re in. But today’s guest tells us how and why we need to be different with our marketing if we want to stand out. I’m bringing a prior guest back on the show; his name is Mike Michalowicz! Mike is the bestselling author of many books including, Profit First and Fix This Next, which we talked about last time he was on the show. Today we’re talking through points from Mikes's book titled Get Different. Which will help each of us become better at marketing our products or services. Even if you don’t consider yourself a marketer, you’ll be able to pull a lot of value from this conversation!