Greatness isn’t luck. It’s built through discipline, obsession, and long-term execution.
In this episode of Born to Be Great, Justin and Nick sit down with Michael Brandt, founder of Ketone-IQ, to explore what it takes to build elite performance — in business, athletics, and life.
Michael shares lessons from Shark Tank, building military-grade performance products, marathon training, and scaling a billion-dollar brand.
This episode explores obsession, focus, energy management, and why real success is earned through consistency when pressure is highest.
Key Takeaways
🟦 Obsession fuels greatness when disciplined
🟦 Performance is built daily
🟦 Focus outperforms balance in critical moments
🟦 Long-term vision wins
00:00 Intro
01:24 Michael's Shark Tank Experience
04:10 The Birth of Ketone-IQ
07:33 Military Contracts and Performance
18:28 Understanding Ketones and Their Benefits
19:48 Mindset and Entrepreneurial Advice
22:20 Balancing Priorities: The Key to Success
23:02 The Power of Obsession
28:15 Training for Marathons
33:15 Building a Billion Dollar Business
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