Is your brokerage truly giving you freedom, flexibility, and financial growth?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes dives into the dynamic world of REAL Brokerage with guests Gigi Urbanski and Mike Rolewicz. Together, they explore how REAL is disrupting the traditional brokerage model by focusing on scalable support, tech-driven efficiency, and multiple income streams. From streamlined operations to a thriving agent community, REAL positions itself not as a destination, but a vehicle to entrepreneurial success.

The conversation uncovers how REAL's powerful tech stack, AI tools like Leo Copilot, and agent-driven training platforms are empowering agents at all levels. Whether you're a new agent looking for structure or a seasoned professional craving freedom and ownership, REAL's transparent model offers simplicity, equity, and genuine collaboration that inspires agents to not only succeed but to build wealth with purpose.

Ready to break away from the ordinary?

Highlights:

00:00 – 04:17 Introduction and REAL's Positioning

  • REAL as a platform versus destination
  • Movement-based culture and branding
  • Sneaker culture and dress code
  • ChatGPT used for show prep
  • REAL's buzz compared to LPT

04:17 – 10:50 Tech Stack and Broker Efficiency

  • App-based tools and transaction management
  • Broker support through Leo and real-time calls
  • Transparent commission preview and compliance AI
  • Wallet integration and Visa payouts
  • REAL's scalability in tech and communication

10:50 – 19:54 Community, Culture and Plug-in Potential

  • Education via peer-contributed modules
  • Local masterminds and "come as you are" vibe
  • Relevant agents as trainers
  • Personal stories of switching from other brokerages
  • Adapting to solo, team, or boutique styles

19:54 – 35:21 Business Tools, Financial Planning and ROI

  • Capping, post-cap structure, and stock incentives
  • Integrated budgeting with accountability calls
  • REAL-built one-page business plans
  • Tools for boutique or indie brokers
  • Ease of use and agent empowerment

35:21 – 44:14 Revenue Streams and Support Systems

  • Breakdown of split models and fees
  • REAL Academy and Elite Agent program
  • Referral ecosystem and organic recruiting
  • Agent wins and mentorship stories
  • Collaboration without hard pitching

44:14 – 01:14:26 Leadership, Masterminds, and Events

  • Coffee meetings and spontaneous conversions
  • Mastermind access (Women of Real, Social Media Leaders)
  • Eric Hatch's free coaching sessions
  • RealX events and open-door policy
  • Cross-brokerage collaboration and local engagement
  • Conclusion

Quotes:

"REAL is not the destination—it's the vehicle." – Mike Rolewicz

"We're going to be doing this with or without you—it'd just be cool if you were with us." – Mike Rolewicz

"You're with REAL, you don't have to wear heels anymore." – Gigi Urbanski

"Agents aren't looking for another meeting, they're looking for a community." – Gigi Urbanski

To contact Angela "Gigi" Urbanski and Mike Rolewicz, learn more about their business, and make them a part of your network, make sure to follow them on Website, Instagram, Facebook, YouTube, and LinkedIn.

Connect with Angela "Gigi" Urbanski!

Website: https://angelaurbanski.exprealty.com

Instagram: https://www.instagram.com/gigiofjax/ Facebook: https://www.facebook.com/GiGiofJAXHomeSquad/

YouTube: https://www.youtube.com/channel/UCdor_3bwxhJ3HQ8dEU7iYag

LinkedIn: https://www.linkedin.com/in/gigiyourhomegirl/

Connect with Mike Rolewicz!

Website: https://www.904homeguide.com

Instagram: https://www.instagram.com/904homeguide/

Facebook: https://www.facebook.com/904homeguide/

YouTube: https://www.youtube.com/@mikerolewicz904homeguide LinkedIn: https://www.linkedin.com/in/mike-rolewicz-b37135b

Connect with me! Website: toprealtorjacksonville.com

Website: toprealtorstaugustine.com

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