How does the thought of the term celebrity authority make you feel? If you're thinking that cameras are only made for celebrities, you might want to rethink that. The present business marketing trend is leaning closer towards videos. One day, business owners like you will need to be on screen. Read More
For a lot of us who work in freight, we know about the relationship between carriers, shippers, and brokers. But very few talk about the government contracting side of freight--which can be incredibly demanding but also lucrative.Joining us for a second time is the amazing Melanie Patterson who is the Read More
We interview Conner Furu, a former D1 Football player that underwent 7 injuries over the course of his career. His story of grit and persistence in the face of adversity is incredibly inspirational.Website: https://www.grit.org/Youtube: https://www.youtube.com/channel/UCNYFCl9ZQw6opYuNsm48euwInstagram: https://www.instagram.com/gritdotorg/?igshid=NzNkNDdiOGI%3DTiktok: https://www.tiktok.com/@grit.orgFacebook: https://www.facebook.com/Gritdotorg/Linkedin: https://www.linkedin.com/company/grit-org
For two years we've heard about the evolution of work with workers largely dictating the new terms. But as the economy continues to evolve what does the current job landscape look like? Is now a good time to be looking for a job? How do you develop a relationship with Read More
You might have witnessed a viral video going around that showed a man in the jungle harvesting tiny beatles into a red paste. Turns out that red paste is used to make red lipstick and is also the main ingredient for red food coloring. In today's episode, we're diving into that process Read More
What is your definition of success? Is it about you reaching a million subscribers on YouTube? Is it building a business empire? Or is it about leaving a legacy that the next generation could benefit from? Our definitions of success might be different from each other but one thing Read More
On last week’s show we talked about the digital marketing strategies for the top carriers in the US–so this week we’re doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can Read More
Rocket Shipping CEO Gabe Pankonin joins the show to talk about the nuances of LTL shipping, crappy TMS systems, and how the company is diving head-first into TikTok and content marketing. Connect with Gabe Pankonin on LinkedinFollow Rocket Shipping on TikTok, Linkedin and their website. Everything is Logistics is hosted by Blythe Read More
Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving Read More
"It's going to be okay." say's our guest Lizbeth Robertson a cancer warrior, Young Living Brand Partner, wife, and mother living in Arizona. She is passionate about helping others to pursue wellness and live their best lives. In this episode, you will learn: 1. How our guest Liz Robertson's personal health Read More
There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website Read More
Have you always wondered if there's a secret to why some businesses reach the top of Google's search list? You can stop wondering and instead listen in. For today's episode, we are joined by Tim Cameron-Kitchen, best-selling author of the book How to Get to the Top of Google, Read More
Trucking Social Media Strategies with Magnum Transportation Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing Read More
Boundaries begin with ourselves. These are set between us and only us even if these involve someone else. Our boundaries are for us to set, establish, and hold. Today I am joined by another special guest, the founder of Levin Life Coach Academy, the host of Your Permission Permission Read More
What a Shipper Wants with The Produce Industry PodcastMost of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned Read More
We've all had enough of thinking: "I feel like I'm never going to get better." "I feel like I'm never going to succeed in this". But what do we do about it? I'm sharing the solution you probably haven't tried yet.In this episode, You will learn how to reframe your Read More
In this Freightwaves Now mashup, I'm sharing 4 different clips from previous appearances discussing how freight companies can prepare their marketing plans now should a recession hit our industry hard. It's not all doom and gloom but if the last two years have taught us anything, it's that we gotta be Read More
On a scale of 1 to perfection, how organized is your digital desktop? Perhaps no one can get it perfectly as perfection goes. But organizational skills and implementing systems are definitely crucial to optimize results in and out of your workplace. These two enable you to be the best you Read More
There's a lot of doubt running rampant in the markets but as logistics professionals--staying on top of those moments that can shift consumer behavior can mean the survival of your company. And what better way to stay on top of those shifts than to hear insight from some of the Read More
We interview Dr. Saman Soleymani to unpack his journey immigrating from Iran, being a college student at 15, becoming a doctor, and now running one of the largest medical clinics in Jacksonville.Website: https://www.grit.org/Youtube: https://www.youtube.com/channel/UCNYFCl9ZQw6opYuNsm48euwInstagram: https://www.instagram.com/gritdotorg/?igshid=NzNkNDdiOGI%3DTiktok: https://www.tiktok.com/@grit.orgFacebook: https://www.facebook.com/Gritdotorg/Linkedin: https://www.linkedin.com/company/grit-org
