Do you feel in control of your habits, or do your habits seem to control you? Most of us would agree that we feel we’re on autopilot following our habits most of the time, which makes sense, but if you are an entrepreneur who wants to change parts of your Read More
Couple of social media stats for y'all: 10% of Twitter users create 92% of all tweetsAnd only 21% of us adults are on TwitterBut over the last few weeks, Twitter has become THE place for freight news to break, trend, or go viral. I’ve historically used Twitter as a place for sports Read More
You have a story and your story matters! If you want to make a difference and build your platform, then you must tell your story. Michelle Prince, Founder & CEO of PerformancePublishingGroup.com, explains how you can make this happen.MORE: https://CreatingaBrand.com/145
“How did you hear about us?”It’s a simple question but how many of us can answer what top two channels our customers heard about or follow us in? But what if I told you that adding a simple question to your website form or sales process will have the largest impact Read More
If I were to ask you what your business's (or personal) core values are, would you be able to resight them to me? As it turns out, only half of the founders are able to resight their own business’s core values. Today’s guest is Darius Mirshahzadeh. He is the author Read More
We’ve been talking A LOT about getting back to basics. Talking to customers. Audience research. How to differentiate yourself from the competition. So it’s always really nice to talk to someone who just gets it--such as today’s guest Phoebe Noce who’s the director of marketing over at FreightFriend. Connect with Phoebe Noce on Read More
Listen to this Success Story episode where Claudia Garbutt talks about how almost dying helped her to realize the big gap between outer success and achievement on the one side and inner peace, happiness & fulfillment on the other side, that so many overachievers fall into. MORE: https://creatingabrand.com/143
We’ve talked about the importance of research and knowing your customer’s pain points. Yet some companies, especially 3PLs, don’t see the value in marketing because they feel like “everyone is just selling the same thing we are.”Well in a new 3PL study just released, we’ve got some key findings that will Read More
Do you consider yourself to be an entrepreneur with killer instinct and mental toughness? Most of us would not describe ourselves this way but today’s guest says that these two elements, accompanied with a compelling ‘why,’ is what it takes to develop an intentional mindset and succeed in life and Read More
In this Success Story episode, Jamie Silva explains from a personal experience why and how putting yourself into positions where you have no choice can end up being exactly what you need to succeed and bring yourself into the next positive season of your life and work.MORE: https://creatingabrand.com/131
You’ve likely seen all the cargo ships waiting to unload off the Port of LA but have you wondered what life is like onboard those ships? Gabby Salazar has amassed thousands and thousands of followers on Tiktok simply by showing what her life has been like since becoming a merchant mariner Read More
Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play.Different from other marketing roles, the person in charge of ops should ideally Read More
When you think about excelling in life and business, does your mind automatically drift toward needing to do more work? For most people, they think to get more out of life and business, it requires more from you – But the opposite is, in fact, true. You get more out Read More
Sarah Barnes-Humphrey has been covering the supply chain industry for the better part of the last decade by hosting Let’s Talk Supply Chain and several other shows She's also been working in the industry her entire life in addition to the content game so it was an honor to finally get Read More
In this episode, we learn how to use humor from a legendary leader - none other than Abraham Lincoln. Why is that so important for today's leaders? A Robert Half International survey found that 91% of executives believe a sense of humor is important for career advancement, while 84% feel Read More
In a previous episode, I spent some time talking about the AI tools that are in marketing but what about AI in freight? If you’re been curious about a different kind of technology entering the freight space, then today’s guest, Lindsay Watt, is sure to pique your interest. He’s the head of Read More
When you think about your current and prior work performance, would you consider yourself to be a key player in the organization? If you’re working for yourself in a startup and you’re the only player, ask yourself the question this way, would you hire someone with your same work ethic? Read More
As a former sports broadcaster, one thing has always rung true for me; I love game day. LOVE IT. It’s a chance to see my football family. Dress up in my team’s gear. Tailgate with my dad and best friends, and then hope by a 1 pm kickoff that God doesn’t Read More
If 2020 was the year people became aware of the toilet paper supply chain, 2021's Christmas is when folks are going to be HIGHLY upset when the gifts they order won’t arrive on time. Why is this all happening and what can be done to fix the global supply chain mess? Read More
At 22 years old, Brandon Hakim learned the most important lesson of his life. He needed to fire someone and didn't know-how. He read a book, used what it said, and got the person to quit and thank him for the opportunity. Here's what he learned from the experience (and Read More
