In this episode we sat down with creator of Pneuma, Hootie Shepherd for an exclusive conversation. He reveals everything you need to know about his brand from how it got its name to creating a fashion show. We also discussed the Jaguars impact on Jacksonville and which pair of shoes he would wear for the rest of his life! Oh, and Joey teaches us how to "zipper merge". Follow Hootie's journey on social media @cvrpediem and @pneuma and shop his brand at kollectjax.com