Guest Host Jess Joswick: Marketing Is Not A Vending Machine

Going viral once is great. But how do you KEEP investing your time, money, and energy into your marketing? Jess details the mindset shift you need to make so you can stop feeling exhausted and stay the course.

Jess Joswick is a business coach for online leaders who want to create high-ticket offers and high-performing teams. She's committed to helping people build equitable businesses that shift our society's structures and change the conversation. She's pureed her background in marketing, brand management, and fundraising with real-life business tools and mindset work to help her clients blow their own minds. She lives in the Pasadena, CA area and in her free time, you can find her hiking, playing video games, and searching for the perfect matcha latte.

https://www.backbone-business.com/

Marketing Minimalism

Elizabeth Pampalone

marketing | mär′kĭ-tĭng | (noun)

1. The act or process of buying and selling in a market.

minimalism | mĭn′ə-mə-lĭz″əm | (noun)

1. A process of simplification, use of only the essentials.

podcast | pŏd′kăst″ | (noun)

1. A series of 2-minute audio masterclasses on the art and simplification of marketing a business while having a life.

Elizabeth Pampalone has spent over 20 years implementing and teaching marketing to over 40,000 students. She has been a guest on over 200 podcasts and believes marketing is simple and shouldn’t cause stress or anxiety.