Your link in bio is working harder — or not at all — depending on how you set it up. Elizabeth breaks down the strategy behind link-in-bio pages, what to include, what to ditch, and how to turn that single link into a traffic funnel that actually converts.
Age of Audio is the podcast documentary film that tells the definitive history of audio podcasting, and we got to see an early screening! Badr is joined by Mr. Al Pete (The MPN Network) and Ryan Paul Thompson (GAAM) for a spoiler-free(ish) discussion about the movie, and their experiences with Read More
AI writing tools have arrived, and the small business world is trying to figure out what to do with them. Elizabeth talks about the Clippy comeback moment we're living through, how to use AI tools without losing your voice, and where human-generated content still wins.
Your home office might be costing you more in productivity than it's saving in rent. Elizabeth explores the case for alternative workspaces — coworking spaces, coffee shops, client offices — and how changing where you work can dramatically change how you work.
Startup fatigue doesn't just hit at the beginning — it comes in waves. Elizabeth revisits the topic with fresh eyes and new context, talking about what triggers it after you've been in business for a while and the updated strategies that work when you're no longer a beginner.
Affiliate marketing gets oversold as passive income and underdelivered on as an actual strategy. Elizabeth tells the truth about what affiliate marketing can realistically produce for small business owners and how to build it into your marketing without it becoming another thing that takes over your time
Season IV begins with a powerful leadership question: What do you do when the plan changes? In this opening episode of Off the Record: The Real Talk Podcast – Leadership in Real Time, host Allie Braswell explores one of the most defining moments in leadership — when the strategy that Read More
The website platform debate that never ends. Elizabeth lays out the real differences between WordPress and Squarespace for small business owners — not the technical comparison, but the practical one — and makes a clear recommendation based on what she's seen work.
Deborah Grassman is recognized as one of the nation’s leading experts in caring for Veterans nearing the end of life. Deborah is most well known for being the first to identify the unique needs of Veterans at the end of life. Her clinical work played a key role in establishing Read More
Welcome back to Hometown Jax — the podcast where hosts Aaron Bacus and Jason Kindler sit down with Jacksonville’s entrepreneurs, professionals, and community leaders to uncover their journeys, challenges, and the stories that make our city thrive. Each episode dives deep into what drives our guests to make a difference Read More
Elizabeth looks at the marketing trends that defined 2022 and what's carrying into 2023 — cutting through the hype to identify what actually matters for small business owners and what you can safely ignore.
Jess Joswick joins Elizabeth to push back on the transactional way most people think about marketing — put in content, get out clients. Jess makes the case for a more human, relationship-driven approach that actually builds something sustainable.
Dustin Hillis grew up in Dalton, Georgia and had an early start in sales and entrepreneurship as a college student at University of Tennessee. He broke a 140 year old sales record selling educational books door to door, founded a speaking and consulting business and grew it to 8 figures Read More
Ads are not a magic solution, and most small business owners who are disappointed in their ad results made the same predictable mistakes. Elizabeth shares the truth about what ads can and can't do, when they make sense, and what you have to have in place before you spend a Read More
You've been posting daily. You're showing up in stories. You're creating reels that disappear into the void. And yet—it's taking more and more content just to be seen, let alone convert followers into paying clients.If you're exhausted by social media and wondering why it's getting harder to turn all that Read More
Welcome to Hometown Jax, the podcast where hosts Jason Kindler and Aaron Backus sit down with local business owners to share their journeys, challenges, and impact on Jacksonville’s community. Each episode dives into the stories of entrepreneurs who are shaping the city, giving listeners an inside look at the grit, Read More
Gratitude as a business practice isn't soft — it's strategic. Elizabeth shares a reflection on what she's genuinely thankful for in her business and why cultivating a specific kind of gratitude can shift the way you make decisions, treat clients, and show up every day.
Nate Campbell was born and raised in Jacksonville, Florida and competed as a professional boxer from 2000 to 2014 amassing 37 wins over his career and a 3-time Lightweight Champion. He shares his incredible journey rising the ranks of the boxing world, his mentors, training, highs and lows, and the Read More
In the final episode of the Voices of Leadership season, Allie Braswell sits down with Lieutenant General Gwen Bingham, U.S. Army (Ret.), to explore “The Voice of Legacy.” This episode examines how leaders build lasting impact through mentorship, stewardship, and intentional leadership long before the end of their careers. LTG Read More
Burnout doesn't announce itself — it creeps up while you're busy being productive. Elizabeth talks about the strategic value of taking a time out: stepping back intentionally so you can come back with clarity, energy, and a plan that actually makes sense.
