‘’The real magic happens when you understand everything about the person that you are selling to.’’

Welcome back to another Pocket Ninja episode of The Professional Rule Breaker Podcast. Today, we're talking about: the #1 thing you need to know before you start selling—identifying your dream client! You might think you already know this, but trust me, there's always room for improvement. We will get into the nitty-gritty details of who your dream client is and why understanding them inside and out is crucial for your value proposition.



  • 00:00: Introduction to Pocket Ninja Series
  • 00:40: Identifying your dream client
  • 01:45: Refining your marketing strategy
  • 02:25: Understanding your customer deeply
  • 05:20: Actionable steps to identify dream clients
  • 08:15: The importance of personalization


Key Topics Discussed:

  • Why knowing your dream client is essential for your value proposition
  • How to create detailed buyer personas
  • The importance of understanding your client’s hopes, dreams, and challenges
  • Engaging with your audience to gather insights
  • Analyzing customer data to refine your marketing strategy

Tune in, and let’s transform your approach to selling by truly understanding who you’re selling to!


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