The question I was asked the most while on the road was, "How do I start?" 

This question was asked mostly by folks who know marketing is important but don't have a dedicated employee to handle the tasks. 

And if they try to tackle it, it's usually the thing that's put on the back burner first. 

Couple this with marketing agencies as a whole struggling with hiring as folks try to avoid agency burnout by going in-house.

So if you're too busy to handle it yourself and marketing agencies as a business structure are struggling to retain talent, how do you start?

That's what we're covering in today's episode. 



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