The fun thing about doing a show in supply chain is the more you learn--the more you realize how much more there is still left to learn.
That’s a lesson I was recently reminded of because of my next guest--whom I found on Tiktok educating his audience about a very specific topic:
sustainable packaging
He’s amassed more than 73 THOUSAND FOLLOWERS…..talking about sustainable packaging.
It’s wild right?!
Today’s episode has our guest, Cory Connors of Landsberg Orora, teaching us a valuable lesson that no matter how niche your topic is, if you make it educational or entertaining, you can develop an audience.
- Connect with Corey on Tiktok, YouTube, and Linkedin
- Visit Cory’s website and follow his podcast
Listen to these shows next to get started with customer research:
-----------------------------------------------
THANK YOU TO OUR SPONSORS!
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube