Most of us are probably aware that two different sets of championship gear are printed prior to the pivotal game. And after that game, the winning team is given their respective merch while the losing team's gear is donated to a foreign country.But what does this process look like for Read More
You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other? That’s what we’re diving into today with maritime history Read More
It's a common phrase in sales to say "the riches are in the niches."But what if I told you that the same can be said about marketing?In this episode, I'm going to break down some recent studies that can help you not only reach your target audience on the platforms Read More
I love talking to brilliant people. And despite what you may have heard about nothing but dancing videos on TikTok, some of the most brilliant people I’ve stumbled upon on that app are educators talking about futuristic concepts. That’s today’s guest in a nutshell because we’ve got one of my favorite Read More
Countless companies in freight have a one-person marketing team. And that lonely marketer probably has other roles on top of handling an increasingly demanding digital world. But what if I told you that there are AI tools that exist ~today~ that can help the one-person marketer get back hours in their workday? We’re Read More
The holidays are a time where most office work slows down–rightfully so. But it’s also an opportunity to catch up on some content and strategies when you have the extra bandwidth. One of those strategies is SEO—also known as search engine optimization. It’s been around since the inception of the internet but like Read More
For the first episode of Cyberly back in March of 2021, I felt it was really important to highlight the folks who are out here killing the content game. So it was a no-brainer to invite Shay Dixon, CEO of Allegiant Logistics on the show.Shay is one of my favorite follows Read More
In today’s episode, I want to share a rebroadcast of an interview with a man who seems to never sleep–Tim Dooner of Freightwaves. While I've been a podcaster since 2014, I didn’t start this particular podcast you’re listening to now until November of 2020. You see, from a broadcasting perspective, I Read More
There's no doubt that 2021 is the year that supply chain went mainstream. Juggernauts like the New York Times hired their first-ever beat reporter to cover the industry while Morgan Stanely just released their first supply chain-themed podcast. However, one podcast that hasn’t been afraid to dive into the global supply chain Read More
A couple of weeks ago I was on a call with a prospect who was looking for help with her marketing. She had paid for a freight broker training course where she would be able to work under the company’s MC # when the training was completed. Only when she was Read More
Planning for your business goals, especially the marketing of those goals, can become overwhelming really quickly. And with the pace that our digital world has rapidly changed--it can be tough to know which tactics and tools to invest in and more importantly, which ones to steer clear from. That’s why I’m Read More
Do you struggle with what to post and why?Maybe this framework can help…The KLT method is a content marketing framework to take big ideas and turn them into an actionable plan.How does the concept work?Think about how often you post, what you post, and what category it would fall into Read More
In today's episode, we're playing an interview I did on Get a Load of This podcast from Valley Truck Insurance. Cameron and Thomas were great to talk with on all things trucking and entrepreneurship—so if that's your thing, you should enjoy this episode as we break down those subjects plus Read More
There’s an awful lot of noise being made about the truck driver shortage. But like most things in life and politics--it’s usually much more nuanced than the surface-level discussions. This is what I discovered while in Texas giving a speech covering “Retention is the New Recruiting” which helps trucking companies use content Read More
It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience. SONAR sales rep Kyle Taylor is back with me Read More
Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at Read More
There’s a fascinating thing going on with robotics entering the workforce.One part of the population is terrified of them--rightfully so as there are some legitimate concerns. But the other side gets to enjoy the way cooler aspect of it--at least in my opinion, anyway. And that side is the wearables. In Read More
On a previous episode, I talked about how you fix that shady email list.Well on this episode we’re getting some extra insight from Flock Freight's VP of marketing Jeff Lerner on how he would tackle that same problem. We’re not only diving into how Jeff would handle an email list from Read More
Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may Read More
The fun thing about doing a show in supply chain is the more you learn--the more you realize how much more there is still left to learn. That’s a lesson I was recently reminded of because of my next guest--whom I found on Tiktok educating his audience about a very specific Read More
