The story of JAXPORTHave you ever wondered how a city gets a port? Who maintains it? What happens after a port is constructed? We're answering all of those questions on today's episode with Chelsea Kavanagh, Senior Director of Communications at JAXPORT where they handle an impressive amount of freight spanning across Read More
We all know that all businesses are already saturated but it is always welcome for newcomers. It is not always about how long you have been in the game but it's about how you innovate and stay on top of your competition. To be recognized by consumers, you need Read More
Offering benefits in the trucking industry is usually reserved for big companies. But Zach Swartzendruber is aiming to change that with his family-run operation, Benefits for Trucking. No matter if you're a single person LLC or a small fleet, Zach has spent the better part of his life making sure that Read More
Marketing and sales in freight are having a challenging time. Not only are we facing a recession and coming to grips with new B2B buying methods but these our roles are becoming more demanding with a limited budget. How are freight companies managing these challenges? That's why we have Sol de Read More
In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space?Freight tech arguably has a stronger focus on media, marketing, and its website so we’re going to analyze some of the companies at the top so the SMBs Read More
How does the thought of the term celebrity authority make you feel? If you're thinking that cameras are only made for celebrities, you might want to rethink that. The present business marketing trend is leaning closer towards videos. One day, business owners like you will need to be on screen. Read More
For a lot of us who work in freight, we know about the relationship between carriers, shippers, and brokers. But very few talk about the government contracting side of freight--which can be incredibly demanding but also lucrative.Joining us for a second time is the amazing Melanie Patterson who is the Read More
We interview Conner Furu, a former D1 Football player that underwent 7 injuries over the course of his career. His story of grit and persistence in the face of adversity is incredibly inspirational.Website: https://www.grit.org/Youtube: https://www.youtube.com/channel/UCNYFCl9ZQw6opYuNsm48euwInstagram: https://www.instagram.com/gritdotorg/?igshid=NzNkNDdiOGI%3DTiktok: https://www.tiktok.com/@grit.orgFacebook: https://www.facebook.com/Gritdotorg/Linkedin: https://www.linkedin.com/company/grit-org
For two years we've heard about the evolution of work with workers largely dictating the new terms. But as the economy continues to evolve what does the current job landscape look like? Is now a good time to be looking for a job? How do you develop a relationship with Read More
You might have witnessed a viral video going around that showed a man in the jungle harvesting tiny beatles into a red paste. Turns out that red paste is used to make red lipstick and is also the main ingredient for red food coloring. In today's episode, we're diving into that process Read More
What is your definition of success? Is it about you reaching a million subscribers on YouTube? Is it building a business empire? Or is it about leaving a legacy that the next generation could benefit from? Our definitions of success might be different from each other but one thing Read More
On last week’s show we talked about the digital marketing strategies for the top carriers in the US–so this week we’re doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can Read More
Rocket Shipping CEO Gabe Pankonin joins the show to talk about the nuances of LTL shipping, crappy TMS systems, and how the company is diving head-first into TikTok and content marketing. Connect with Gabe Pankonin on LinkedinFollow Rocket Shipping on TikTok, Linkedin and their website. Everything is Logistics is hosted by Blythe Read More
Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving Read More
There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website Read More
Have you always wondered if there's a secret to why some businesses reach the top of Google's search list? You can stop wondering and instead listen in. For today's episode, we are joined by Tim Cameron-Kitchen, best-selling author of the book How to Get to the Top of Google, Read More
Trucking Social Media Strategies with Magnum Transportation Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing Read More
The Story Behind Hirschbach's Graffiti-Style BrandingThe Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the Read More
Boundaries begin with ourselves. These are set between us and only us even if these involve someone else. Our boundaries are for us to set, establish, and hold. Today I am joined by another special guest, the founder of Levin Life Coach Academy, the host of Your Permission Permission Read More
