Marketing

There’s an awful lot of noise being made about the truck driver shortage. But like most things in life and politics--it’s usually much more nuanced than the surface-level discussions. This is what I discovered while in Texas giving a speech covering “Retention is the New Recruiting” which helps trucking companies use content Read More

Do you know if you have what it takes to become a successful entrepreneur? For many of us, figuring this out has had to be an act of trial and error with some pain involved. But today’s guest takes a different approach. In this episode, I am talking with Gino Read More

It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience. SONAR sales rep Kyle Taylor is back with me Read More

Have you succeeded in business? Have you excelled in life? Do you know the year your life changed for the better? How about the month, or the day... How about the moment? Terry Begue tells the story of how his life radically changed for the better because of 3 little Read More

Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at Read More

Do you consider yourself to be a self-disciplined person regarding your work schedule? Are you the first person up in the morning to begin your workday, or are you the last one to roll out of bed? Have you determined ideal times of day to perform specific tasks and parts Read More

There’s a fascinating thing going on with robotics entering the workforce.One part of the population is terrified of them--rightfully so as there are some legitimate concerns. But the other side gets to enjoy the way cooler aspect of it--at least in my opinion, anyway. And that side is the wearables. In Read More

Oftentimes, early in life, we're encouraged to go down career paths that aren't truly of our own choosing. Then, by the time we realize that we're miserable and stuck because of those prescribed career paths, we wonder how we'll make the leap into something completely different. If you're wondering what Read More

Are you devoted to maintaining and improving your physical health through nutrition and exercise? If you’re like many entrepreneurs, we’ve allowed our physical health to take a backseat. And although from a time-management standpoint, it makes sense to focus more on our businesses and less on our health, what’s actually Read More

On a previous episode, I talked about how you fix that shady email list.Well on this episode we’re getting some extra insight from Flock Freight's VP of marketing Jeff Lerner on how he would tackle that same problem. We’re not only diving into how Jeff would handle an email list from Read More

Getting outside our comfort zones is scary, but necessary if we are to be successful. This is Tim Fitzpatrick's story of a time he went way outside his comfort zone, what it was like, and how he grew from the experience. The more you get outside your comfort zone, the Read More

Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may Read More

Do you feel in control of your habits, or do your habits seem to control you? Most of us would agree that we feel we’re on autopilot following our habits most of the time, which makes sense, but if you are an entrepreneur who wants to change parts of your Read More

The fun thing about doing a show in supply chain is the more you learn--the more you realize how much more there is still left to learn. That’s a lesson I was recently reminded of because of my next guest--whom I found on Tiktok educating his audience about a very specific Read More

Couple of social media stats for y'all: 10% of Twitter users create 92% of all tweetsAnd only 21% of us adults are on TwitterBut over the last few weeks, Twitter has become THE place for freight news to break, trend, or go viral. I’ve historically used Twitter as a place for sports Read More

You have a story and your story matters!  If you want to make a difference and build your platform, then you must tell your story.  Michelle Prince, Founder & CEO of PerformancePublishingGroup.com, explains how you can make this happen.MORE: https://CreatingaBrand.com/145

I’ve mentioned a few times on previous episodes about how freight has gone mainstream.But there’s still so much of the logistics process that I don’t fully grasp yet. And the maritime silo is one of them.By definition, the maritime industry is “everything connected to the sea or waterways throughout the Read More

“How did you hear about us?”It’s a simple question but how many of us can answer what top two channels our customers heard about or follow us in? But what if I told you that adding a simple question to your website form or sales process will have the largest impact Read More

If I were to ask you what your business's (or personal) core values are, would you be able to resight them to me? As it turns out, only half of the founders are able to resight their own business’s core values. Today’s guest is Darius Mirshahzadeh. He is the author Read More

We’ve been talking A LOT about getting back to basics. Talking to customers. Audience research. How to differentiate yourself from the competition. So it’s always really nice to talk to someone who just gets it--such as today’s guest Phoebe Noce who’s the director of marketing over at FreightFriend. Connect with Phoebe Noce on Read More