How do we start with great marketing? That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life. But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re targeting and why.Which is why Read More
When any new product or event hits the scene, you typically see content and ads centered around “register for my event” or “reasons to attend X event” but i’ve noticed a more creative approach to enticing users to your conference is by previewing the subject matter experts before visitors make Read More
In this episode, Pete Mohr, owner of Simplifying Entrepreneurship and creator of the Simplifying Entrepreneurship podcast, outlines what it means to have a turnkey business. Running a business shouldn't be a mystery, and Pete outlines his story of what it was like to be overworked and overwhelmed before putting in Read More
We’ve been talking a lot about Truck Driver Appreciation but what we haven’t been talking about is the importance of a feedback loop from your actual drivers. We typically do feedback surveys for customers and leads. But most companies as a whole don’t do it for their internal employees--driver or not. So Read More
Is the product or service that you offer habit-forming? When people use what your company offers, do they get hooked and continuously come back for more? If this isn’t something you’ve thought about, you may be missing out on a huge opportunity to earn more business. To cover the topic Read More
The last mile is a segment of shipping that has plagued many big logistics companies so as of late, it’s often left to local shipping guys and gals to manage this aspect of delivery. One of those folks who’s managing it, and doing a damn good job of it, is Chris Read More
In 2015, Kyle Gillette experienced a terrible motorcycle crash that helped him to realize that he had a deeper and bigger purpose in his life. From this experience and his time leading the "unleadable" in a men's mentoring program, Kyle discovered a passion for helping people with their mindsets and Read More
When you have an idea for a business, product, or service, do you ask good questions for your potential customers? Most of us ask the wrong questions completely. Today’s guest is Rob Fitzpatrick; he is the founder of Write Useful Books, an online community and software that helps aspiring authors Read More
September has Truck Driver Appreciation Week and that means you’ve likely seen several posts on your social media feeds “Thanking a Trucker.” But what are some ways you can do more than a social media post? We’re breaking down some campaigns being run by some of the bigger companies but Read More
iOS15 is here and with that, we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limited. Which makes it more important than ever to focus on building your first-party data collection process. So that's what we're covering in today's episode to Read More
From over 5 years in prison to becoming a successful entrepreneur and podcast powerhouse, Zach Babcock shares the decision and level of commitment it took to finally break through in business.MORE: https://creatingabrand.com/131
In this episode, we’re talking about the flood of technology that has hit the logistics market and how it can make or break a company should they choose the wrong provider. But how do you know what technology is right for your business? That’s what our guest Mike Mulqueen of Read More
How do you describe your marketing strategy? Most of us, myself included, often just follow the standards set by the industry we’re in. But today’s guest tells us how and why we need to be different with our marketing if we want to stand out. I’m bringing a prior guest Read More
Your ideas are unique and yours. However, once we put them out into the world, they are out there, for everyone to see. Occasionally, it will be stolen or appropriated. There is a correct response to this! Here's my take.
In this episode, we have Big Ed Burns and his son Ed Burns also joining the show to talk about bridging the gap between the family dynamics of running a business together--especially when you can combine the superpowers of the veteran leadership with new insights. Connect with Big Ed Burns and Read More
Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector. Many of us in the logistics space weren’t born into it--we came into it Read More
In this episode, we’re talking about the introduction of technology to the freight industry and how making those choices can strengthen, or harm, your overall business. Guiding us through this tech transition is Sandy Vosk of Advanced Technology Solutions to share his lengthy experience with how businesses can set themselves up Read More
Dr. Janice Presser, a tech inventor, and occasionally reluctant entrepreneur reveals her failure and how you can avoid it. People do best what they like best, and you're not changing that.https://podmatch.com/member/drjanice
The question I was asked the most while on the road was, "How do I start?" This question was asked mostly by folks who know marketing is important but don't have a dedicated employee to handle the tasks. And if they try to tackle it, it's usually the thing that's put on Read More
Within your personal or professional life, would you say that you’re shaping the future as a leader? In today’s conversation, I am joined by Geoff Tuff and Steven Goldbach; they are the coauthors of the book titled Provoke, which talks about how leaders shape the future by overcoming fatal human Read More
