Welcome to The Professional Rule Breaker Podcast! Join us every Tuesday for Pocket Ninja episodes packed with quick tips for entrepreneurs, and tune in on Thursdays to hear from rule-breakers who've transformed success by thinking outside the box. Get inspired twice a week with us!


Did you know that 65% of consumers won't buy from a company they don't trust? In this Pocket Ninja episode, we unravel the critical importance of trust in sales, exploring how it's not just a luxury but a necessity. Join me on #TheProfessionalRuleBreaker podcast as we dive into practical strategies to become a trust-building ninja. From the significance of keeping promises to the power of authenticity and transparency, this episode is packed with actionable insights to help you elevate your sales game and build lasting relationships.



  • 00:00 - Introduction to the importance of trust in sales.
  • 01:00 - Emphasizing the need always to fulfill promises.
  • 03:00 - Warning against the pitfalls of overpromising.
  • 05:30 - The power of being authentic and transparent.
  • 07:30 - Statistical insights on trust's impact on consumer decisions.
  • 09:00 - Wrap-up and final thoughts on trust as a necessity in business.


Key Topics Discussed:

  • The importance of trust in sales
  • The impact of keeping your word and the consequences when you don't
  • How overpromising can lead to short-term gains but long-term losses
  • The importance of leveraging genuine interactions and openness to foster trust with your clients
  • How trust influences consumer behavior and the success metrics tied to trustworthiness


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